/* Why Matters page designs, October 2026: hero sections, Shopify Plus article treatment, Schedule a call button */
.wmp-hero{font-family:'Titillium Web',Arial,sans-serif;position:relative;overflow:hidden;margin:0 0 44px;padding:300px 0 76px;color:#fff;background:radial-gradient(circle at 12% 18%,rgba(127,251,211,.12),transparent 42%),radial-gradient(circle at 88% 90%,rgba(154,161,212,.22),transparent 45%),linear-gradient(135deg,#454a5e,#3a3d50 55%,#43476a);text-align:left;user-select:text}
.wmp-wrap{max-width:1180px;margin:0 auto;padding:0 32px;display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,1fr);gap:56px;align-items:center}
.wmp-eyebrow{display:inline-flex;align-items:center;gap:8px;padding:6px 14px;border-radius:999px;font-size:13px;font-weight:600;letter-spacing:.4px;margin-bottom:18px;background:rgba(186,191,209,.16);color:#E4E7EF}
.wmp-eyebrow i{width:9px;height:9px;border-radius:50%;background:#7FFBD3;display:inline-block}
.wmp-hero h1{font-family:'Titillium Web',Arial,sans-serif;font-weight:700;font-size:clamp(34px,4.2vw,54px);line-height:1.06;margin:0 0 16px;text-transform:none;letter-spacing:0;text-align:left;padding:0;color:#fff}
.wmp-hero h1 span{display:block;color:#7FFBD3}
.wmp-lead{font-size:18px;line-height:1.6;margin:0 0 26px;max-width:560px;color:#C9CDDD;text-align:left}
.wmp-ctas{display:flex;flex-wrap:wrap;gap:12px;align-items:center;margin-bottom:22px}
.wmp-btn{display:inline-flex;align-items:center;gap:8px;padding:14px 26px;border-radius:999px;font-weight:700;font-size:16px;text-decoration:none!important;line-height:1.2;font-family:'Titillium Web',Arial,sans-serif;text-transform:none;letter-spacing:0;transition:transform .2s}
.wmp-btn:hover{transform:translateY(-1px)}
.wmp-btn-mint{background:#7FFBD3;color:#2E3142!important;box-shadow:0 0 24px rgba(127,251,211,.35)}
.wmp-btn-navy{background:#404155;color:#fff!important}
.wmp-btn-ghost{border:1.5px solid rgba(228,231,239,.5);color:#fff!important}
.wmp-proof{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:8px 18px;font-size:14px;color:#C9CDDD}
.wmp-proof li{display:flex;align-items:center;gap:7px;margin:0}
.wmp-proof li::before{content:"";width:16px;height:16px;border-radius:50%;background:#7FFBD3 url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16'%3E%3Cpath d='M4 8.5l2.5 2.5L12 5.5' fill='none' stroke='%232E3142' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center/12px no-repeat;flex:none}
.wmp-visual{position:relative}
.wmp-card{background:#fff;border-radius:22px;padding:26px 28px;box-shadow:0 24px 60px rgba(28,30,42,.35);color:#3E4153;font-family:'Titillium Web',Arial,sans-serif;text-align:left}
.wmp-card-head{display:flex;justify-content:space-between;align-items:center;gap:10px;margin-bottom:16px;font-size:13px;color:#5F6B7A;font-weight:600;letter-spacing:.3px;text-transform:uppercase}
.wmp-pill{display:inline-block;padding:4px 10px;border-radius:999px;background:#F1F4F9;color:#404155;font-size:12px;font-weight:700;text-transform:none;letter-spacing:0;white-space:nowrap}
.wmp-pill-mint{background:#DFFBF1;color:#1E6B50}
.wmp-score{display:flex;align-items:center;gap:20px;margin-bottom:18px}
.wmp-score strong{display:block;font-size:17px;color:#3E4153}
.wmp-score span{font-size:14px;color:#5F6B7A}
.wmp-ring{width:96px;height:96px;border-radius:50%;background:conic-gradient(#7FFBD3 0 58%,#E4E7EF 58% 100%);display:grid;place-items:center;flex:none}
.wmp-ring b{width:72px;height:72px;border-radius:50%;background:#fff;display:grid;place-items:center;font-size:26px;color:#3E4153;line-height:1}
.wmp-ring b small{display:block;font-size:11px;color:#5F6B7A;font-weight:600;text-align:center;line-height:1;margin-top:2px}
.wmp-rows{display:flex;flex-direction:column;gap:12px}
.wmp-row{display:grid;grid-template-columns:120px 1fr 48px;align-items:center;gap:12px;font-size:14px}
.wmp-row .bar{height:10px;border-radius:999px;background:#F1F4F9;overflow:hidden}
.wmp-row .bar i{display:block;height:100%;border-radius:999px}
.wmp-row b{text-align:right;font-size:14px}
.wmp-rows-price{gap:14px}
.wmp-rows-price .wmp-row{grid-template-columns:1fr auto}
.wmp-rows-price strong{display:block;color:#3E4153;font-size:15px}
.wmp-rows-price small{color:#5F6B7A;font-size:12px}
.wmp-rows-price b{font-size:20px;white-space:nowrap}
.wmp-rows-price b small{font-size:12px;color:#5F6B7A;font-weight:400}
.wmp-card-foot{margin-top:18px;padding-top:14px;border-top:1px solid #E4E7EF;font-size:13px;color:#5F6B7A;display:flex;justify-content:space-between;align-items:center;gap:10px}
.wmp-steps{list-style:none;margin:0;padding:0;counter-reset:s}
.wmp-steps li{display:grid;grid-template-columns:44px 1fr;gap:14px;align-items:start;padding:12px 0;border-bottom:1px solid #EEF0F5;counter-increment:s;margin:0;list-style:none;text-align:left}
.wmp-steps li:last-child{border-bottom:0}
.wmp-steps li::before{content:"0" counter(s);width:44px;height:44px;border-radius:12px;background:#404155;color:#7FFBD3;display:grid;place-items:center;font-weight:700;font-size:15px}
.wmp-steps li>div{min-width:0}
.wmp-steps strong{display:block;font-size:16px;color:#3E4153;margin-bottom:2px}
.wmp-steps span{font-size:13.5px;color:#5F6B7A;line-height:1.45}
.wmp-logos{display:grid;grid-template-columns:repeat(3,1fr);gap:12px}
.wmp-logos div{background:#F8F9FC;border:1px solid #EEF0F5;border-radius:14px;height:64px;display:grid;place-items:center;padding:10px}
.wmp-logos img{max-width:100%;max-height:40px;width:auto;height:auto;object-fit:contain}
.wmp-logos .wmp-shop{font-weight:700;color:#3E4153;font-size:13px;display:flex;align-items:center;gap:6px}
.wmp-logos .wmp-shop img{height:26px;width:auto}
.wmp-stats{max-width:1180px;margin:-74px auto 48px;padding:0 32px;position:relative;z-index:2}
.wmp-stats-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;background:#fff;border:1px solid #E4E7EF;border-radius:18px;padding:18px 22px;box-shadow:0 14px 40px rgba(64,65,85,.10);text-align:left}
.wmp-stat b{display:block;font-family:'Titillium Web',Arial,sans-serif;font-size:26px;color:#3E4153;line-height:1.1}
.wmp-stat span{font-size:13px;color:#5F6B7A}
/* Shopify Plus article treatment */
.wmp-chapters .article-body{counter-reset:ch}
.wmp-chapters .article-body h2{counter-increment:ch;position:relative;margin-top:56px}
.wmp-chapters .article-body h2::before{content:counter(ch,decimal-leading-zero);display:inline-grid;place-items:center;width:40px;height:40px;border-radius:12px;background:#404155;color:#7FFBD3;font-size:15px;margin-right:14px;vertical-align:middle;font-family:'Titillium Web',Arial,sans-serif;letter-spacing:0}
.wmp-chapters .article-body h3{border-left:4px solid #9AA1D4;padding-left:14px}
.wmp-chapters .article-body table{border-collapse:separate;border-spacing:0;border:1px solid #E4E7EF;border-radius:14px;overflow:hidden;width:100%}
.wmp-chapters .article-body table th{background:#404155;color:#fff;padding:12px 14px;text-align:left}
.wmp-chapters .article-body table td{padding:11px 14px;border-top:1px solid #EEF0F5}
.wmp-chapters .article-body table tr:nth-child(even) td{background:#F8F9FC}
.wmp-callout{display:grid;grid-template-columns:1fr auto;gap:18px;align-items:center;background:#F4F6FA;border:1px solid #E4E7EF;border-radius:18px;padding:22px 26px;margin:28px 0;font-family:'Titillium Web',Arial,sans-serif;text-align:left}
.wmp-callout b{display:block;font-size:19px;color:#3E4153;margin-bottom:4px}
.wmp-callout span{font-size:14px;color:#5F6B7A}
.wmp-tiles{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin:26px 0}
.wmp-tile{background:#fff;border:1px solid #E4E7EF;border-radius:16px;padding:16px 18px;font-family:'Titillium Web',Arial,sans-serif;text-align:left}
.wmp-tile b{display:block;font-size:22px;color:#3E4153;line-height:1.1}
.wmp-tile span{font-size:13px;color:#5F6B7A}
.wmp-tile.mint{background:#DFFBF1;border-color:#BFF3E2}
.wmp-featgrid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin:22px 0}
.wmp-feat{background:#fff;border:1px solid #E4E7EF;border-radius:16px;padding:16px;font-family:'Titillium Web',Arial,sans-serif;text-align:left}
.wmp-feat i{display:grid;place-items:center;width:38px;height:38px;border-radius:12px;background:#DFFBF1;color:#1E6B50;font-style:normal;font-weight:700;margin-bottom:10px}
.wmp-feat b{display:block;font-size:16px;color:#3E4153;margin-bottom:4px}
.wmp-feat span{font-size:13px;color:#5F6B7A;line-height:1.4}
.wmp-layout{display:grid;grid-template-columns:minmax(0,1fr) 250px;gap:40px;align-items:start}
.wmp-toc{position:sticky;top:240px;background:#fff;border:1px solid #E4E7EF;border-radius:16px;padding:18px 20px;font-family:'Titillium Web',Arial,sans-serif;font-size:14px;text-align:left}
.wmp-toc b{display:block;margin-bottom:10px;font-size:13px;letter-spacing:.3px;text-transform:uppercase;color:#5F6B7A}
.wmp-toc a{display:block;color:#3E4153;text-decoration:none;padding:6px 0;border-bottom:1px solid #F1F4F9;line-height:1.3}
.wmp-toc a.on{color:#1E6B50;font-weight:700}
/* Schedule a call */
.wm-callrow{display:flex;flex-wrap:wrap;gap:12px;align-items:center}
.wm-callbtn{display:inline-flex;align-items:center;gap:9px;padding:13px 22px;border-radius:999px;font-weight:700;font-size:15px;text-decoration:none!important;line-height:1.2;font-family:'Titillium Web',Arial,sans-serif;border:1.5px solid #404155;color:#404155!important;background:#fff;text-transform:none;letter-spacing:0;transition:all .2s}
.wm-callbtn:hover{background:#404155;color:#fff!important}
.wm-callnote{flex-basis:100%;font-size:13px;color:#5F6B7A;margin:2px 0 0;font-family:'Titillium Web',Arial,sans-serif}
.wm-callnote b{color:#3E4153}
.wm-callrow-dark .wm-callbtn{border-color:#fff;color:#fff!important;background:transparent}
.wm-callrow-dark .wm-callbtn:hover{background:#fff;color:#404155!important}
.wm-callrow-dark .wm-callnote{color:#E4E7EF}
.wm-callrow-dark .wm-callnote b{color:#fff}
@media (max-width:1100px){.wmp-layout{grid-template-columns:1fr}.wmp-toc{display:none}}
@media (max-width:900px){.wmp-wrap{grid-template-columns:1fr;gap:36px}.wmp-stats-grid,.wmp-tiles{grid-template-columns:1fr 1fr}.wmp-featgrid{grid-template-columns:1fr 1fr}.wmp-callout{grid-template-columns:1fr}}
@media (max-width:749px){.wmp-hero{padding:110px 0 56px}.wmp-stats{margin-top:-30px}.wmp-card{padding:20px}.wmp-logos{grid-template-columns:1fr 1fr}}
@media (max-width:560px){.wmp-featgrid,.wmp-stats-grid,.wmp-tiles{grid-template-columns:1fr}.wmp-row{grid-template-columns:90px 1fr 40px}}