BUILD AND MARKET YOUR SHOPIFY STORE
We help e-commerce brands maximise growth opportunities
We help e-commerce brands maximise growth opportunities
Your Shopify store's design directly affects whether visitors trust your brand, how easily they find products, and whether they complete a purchase. Research shows visitors judge a website's credibility within 50 milliseconds of arriving, and that judgement is based almost entirely on visual design.
Our design approach starts with conversion data, not aesthetics. We audit your existing store (or your competitors if you are launching new), identify friction points that are costing you sales, and design solutions that address them. The result is a store that looks exceptional and performs commercially. See examples of our work in our Shopify design portfolio.
For a detailed guide on how design affects ecommerce performance, see our article on why your Shopify store design matters.
Custom Shopify Theme Design
A custom theme gives you complete control over your store's look, feel, and functionality. We immerse ourselves in your brand, map essential user journeys, establish a design language, and build a high-performing theme from scratch using Shopify's Liquid templating language and Online Store 2.0 sections architecture. The result is a store that perfectly embodies your brand without compromise.
Off-the-Shelf Theme Customisation
If a full custom build is not required, we customise Shopify's existing themes to match your brand. Our designers select the theme best suited to your product category and customise it to align with your visual identity, ensuring it stands out from other stores using the same template.
UX and UI Design
Our designers specialise in both user experience (how the store functions and how satisfying it is to use) and user interface (how it looks visually). Both are critical: an attractive store that is difficult to navigate loses sales, and a functional store that looks unprofessional loses trust. We design for both simultaneously.
Klaviyo Email Design
As a Klaviyo Partner, our designers work with our email marketing team to create branded email templates for your automated flows and campaigns. The result is email sequences that look professional, reflect your brand identity, and convert. For more on email marketing strategy, see our Shopify email marketing guide.
Shopify App Design
We design custom Shopify apps for both the Shopify App Store and private use on your store. Our UX and UI designers ensure apps are intuitive for customers on the front end and practical for store managers in the Shopify admin.
Discovery
We define the project scope, understand your brand, and align expectations so the outcome matches your vision.
Research
We analyse your target audience, competitors, and industry to identify design patterns that work in your market and pain points that need solving.
Wireframe and UX
We create wireframes showing the structure and user flow of each key page, establishing functionality before visual design begins.
Visual Design
We apply your brand's visual identity to the wireframes, creating realistic prototypes for review and feedback before development begins.
Build
Our developers build your Shopify store to match the approved designs, using clean, performance-optimised code on the Online Store 2.0 architecture.
Testing and Launch
We test across devices and browsers, fix any issues, and launch your store with full handover documentation.
