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WHY MATTERS - THE E-COMMERCE AGENCY YOU CAN TRUST

Our team is specialised in Shopify theme design and development.

Who we are

Why Matters is a Shopify agency based in Brighton, founded by Ayo Isinkaye, who has over 20 years of experience in ecommerce. We help founder led Shopify brands grow through subscriptions, customer retention and repeat purchases, with design, development and marketing handled by one team.

We are a Shopify Select partner with Verified Skills across development and marketing, and a Klaviyo, Recharge, Awin, Meta and TikTok partner. Our services cover Shopify design, development, SEO, email marketing, PPC, social media and affiliate marketing.

How we work

Our pricing is published on our website, and our retainers start from £650 a month. Retainer clients are billed one month in arrears, are not tied into long contracts and can leave at any time, and every development project carries a 3 month guarantee. You can watch client video reviews on our homepage and see examples of our work in our portfolio.

SUHAS

Suhas, Senior Shopify Developer at Why Matters

SENIOR SHOPIFY DEVELOPER

Suhas works across the full Shopify stack, from theme development to store setup and troubleshooting. He enjoys getting into the details of a build and working closely with clients to get things right.".

ANDY

Andy, Senior Designer at Why Matters

SENIOR DESIGNER

Andy is incredibly savvy when it comes to the science of design; his focus is on the psychology of design and what it evokes, as much as it is about creating a beautiful end result.

POLLY

Polly, Online Marketing Executive at Why Matters

ONLINE MARKETING EXECUTIVE

Polly has over a decade of experience in digital marketing. As our online marketing executive, she plans and manages campaigns for our clients, keeping each one focused on traffic, sales and measurable results.

LUCY

Lucy, Media and PR Officer at Why Matters

MEDIA AND PR OFFICER

Lucy is a content and media specialist with 10 years of experience in journalism, having written for the Independent, Metro and the Mirror among others.

AYO

Ayo Isinkaye, founder and Head of Marketing at Why Matters

FOUNDER AND HEAD OF MARKETING

Ayo has over 20 years of maximising ROI, generating sales and conceptualising and managing online campaigns for businesses.

FRANCIS

Francis, SEO Specialist at Why Matters

SEO SPECIALIST

Whatever the business, Francis will get you found on Google. For him, it's not just about drawing customers to your site, but keeping them coming back again and again with high-value, searchable content.