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ABOUT US

Our team is specialised in Shopify theme design and development.

AYO

MANAGING DIRECTOR & ONLINE MARKETING MANAGER

Ayo specialised in digital marketing for over a decade before founding Why Matters, which was born out of a desire to make a difference in the world, and to work with businesses that care about our future.

MARCOS

SENIOR SHOPIFY DEVELOPER

Marcos knows everything there is to know about customer experience - with him at the helm of your website, you're sure to draw customers to the checkout with ease.

ANDY

SENIOR DESIGNER

Andy is incredibly savvy when it comes to the science of design; his focus is on the psychology of design and what it evokes, as much as it is about creating a beautiful end result.

SVETA

ONLINE MARKETING EXECUTIVE

Sveta's experience spans social media to paid advertising and everything in between. She is insight and data-driven, and strives to attain measurable results for all our clients.

DONNA

JUNIOR DESIGNER

Donna has considerable experience working with eco-conscious start-ups and has a penchant for neutral but contemporary branding that appeals to a broad audience.

TASH

CONTENT WRITER

Tash is a whizz with words. Whether your business is has a formal slant or a more colloquial approach, she will create a tone of voice that speaks to your demographic with ease and persuasion.

LUCY

JUNIOR SHOPIFY DEVELOPER

Lucy has created numerous high-ROI websites for environment-conscious businesses - she especially likes to help to sell products that have a charitable element to them.

FRANCIS

SEO SPECIALIST

Whatever the business, Francis will get you found on Google. For him, it's not just about drawing customers to your site, but keeping them coming back again and again with high-value, searchable content.

Like what you hear? Contact us to get the ball rolling.