×
OUR SHOPIFY PACKAGES OUR PORTFOLIO FREE SEO AUDIT BUILD A SHOPIFY WEBSITE WHY SHOPIFY WHY SHOPIFY PLUS BLOG ABOUT US CALL US
01273569264 EMAIL US
info@whymatters.co.uk

Social Media Marketing Agency

We help ecommerce brands turn social media into sales, with content, creators and paid social on Meta and TikTok built around their Shopify store.

GET IN TOUCH
Shopify agency background 1 Shopify agency background 2 Shopify agency background 3 Shopify agency background 4

Turn Social Media into Sales

Turn Social Media into Sales

Likes and followers only matter when they lead to orders. We plan, create and manage social media for ecommerce brands, from organic content and creators to paid campaigns on Meta and TikTok.

Every engagement starts with a review of your channels, your ad accounts and your tracking. It shows which content sells, where ad spend is wasted and which products social buyers actually want.

Building an audience from scratch? See our guide to getting more traffic to your Shopify store.

  • ORGANIC CONTENT

    Organic social content icon
    Short videos, posts and stories planned around your products and seasons, so your channels give people a reason to follow and to buy.

  • PAID SOCIAL

    Paid social ads icon
    Meta and TikTok ads built from your product catalogue, with creative testing and budget moved to the ads that bring profitable orders.

  • CREATORS AND UGC

    Creator content icon
    Creators who suit your brand, briefed to show your products in use, making content for your channels and your ads.

  • TIKTOK SHOP

    Social shopping icon
    Your products sold inside TikTok through shoppable videos, live selling and affiliate creators, managed alongside your store.

  • TRACKING

    Social media tracking icon
    The Meta pixel and Conversions API, TikTok's pixel and Events API, set up through Shopify so you see which posts and ads sell.

Why Ecommerce Brands Need Social That Sells

Social media for an ecommerce brand has one job: selling products to the right people at a profit. Awareness matters, but only when it shows up later as orders.

We work inside Shopify stores every day, so your catalogue, tracking and product pages are part of the plan from the start. Products reach Facebook and Instagram through Meta's Shopify app, and TikTok through TikTok's own.

Why Matters is a Shopify Select partner with Verified Skills across development and marketing, and a Meta and TikTok partner. For Halo Coffee, a video and PR campaign we ran lifted organic traffic by 23% and organic sales by 29%.

Social media posts connected to Shopify sales

How Our Social Media Management Works

We start from what you sell and who buys it. Before posting anything, we agree the products to push, the customers to reach and the return paid social has to deliver.

We then plan content a month ahead, brief creators, and run and test ads every week. Each month you get a report on reach, engagement, revenue and return on ad spend, with next month's plan.

Peak trading gets its own plan, with content, creators and budgets booked well before the rush. See our guide to preparing your Shopify store for Black Friday.

Monthly social media management cycle
Shopify agency background 1 Shopify agency background 2 Shopify agency background 3 Shopify agency background 4

Organic Content That Earns Attention

Organic social builds the audience your ads and emails later sell to. We plan content around your products, customers and seasons, then produce short video, posts and stories for each channel.

Every post has a job, whether that is showing the product in use, answering a common question or bringing people back to the store. We watch what people save, share and click, and make more of what works.

Organic social content planned around products

Paid Social on Meta and TikTok

Paid social finds new customers faster than organic reach alone. We run catalogue ads that show each person the products they are most likely to want, alongside creative made to stop the scroll.

We test hooks, formats and offers against each other, keep the winners running and cut the rest. Retargeting brings back people who viewed a product or added it to their basket without buying.

For search ads alongside paid social, see our PPC agency service.

Paid social ads being tested against each other

Creators and User Generated Content

People trust other customers more than they trust brands. We find creators who genuinely suit your products, brief them clearly and agree the rights to use their content in your ads.

UK rules require paid, gifted and affiliate posts to be clearly labelled as ads, so we brief every creator on labelling and check what goes live.

Product content being filmed for social ads

TikTok Shop, Run Alongside Your Store

TikTok Shop lets people buy without leaving the app. We connect it to your Shopify catalogue, so products and stock stay in step with your store.

We manage shoppable videos, live selling and affiliate creators, and we watch the margin after TikTok's fees, so extra sales do not quietly cost you money.

Our TikTok Shop statistics cover the numbers UK merchants should check first.

Live social shopping linked to a Shopify store

Tracking That Connects Social to Sales

Platforms can only optimise towards the sales they can see, and ad blockers and privacy settings hide many of them. We set up Meta's Conversions API through Shopify's data sharing settings, and TikTok's pixel and Events API through its Shopify app.

Because we also build Shopify stores, when social visitors land and leave, our Shopify developers can fix the page. Across 265 Shopify stores we have audited, the median conversion rate is 1.7%.

Our conversion rate guide explains how to measure what happens after the click.

Tracking social media sales through to a report
Shopify agency background 1 Shopify agency background 2 Shopify agency background 3 Shopify agency background 4

Our Social Media Process

  • 1. Channel and Ads Audit: A review of your content, ad accounts, tracking and competitors, with wasted spend and missed chances listed.
  • 2. Goals and Audiences: The products to push, the customers to reach and the return paid social must deliver.
  • 3. Tracking Fixes: Meta and TikTok tracking set up through Shopify and checked against real orders.
  • 4. Content Plan: Content themes, formats and a posting schedule for each channel, a month at a time.
  • 5. Creators and Production: Creators chosen and briefed, content produced and usage rights agreed.
  • 6. Weekly Management: Posting, ad tests, budgets and audiences reviewed every week.
  • 7. Monthly Reporting: Reach, engagement, revenue, return on ad spend and next month's plan.
Our seven step social media process

Get a Free Social Media Review

Send us your channels and give us view access to your ad accounts, and we will review them free of charge. You get a short, prioritised list of what to post more of, what to stop and where ad spend is being wasted.

Ask for your free social media review

Free social media review for ecommerce brands

Frequently Asked Questions

How much does a social media agency cost?

Most agencies charge a monthly fee for content and management, with ad spend and creator fees paid separately. We quote after the review, based on the channels, content and ad spend involved. Retainer clients are billed one month in arrears and never tied into long contracts, and our Shopify packages show how we price our work.

Which social platforms should an ecommerce brand use?

The ones your customers already use. For most UK ecommerce brands that means Instagram and Facebook, often with TikTok or Pinterest, and we would rather run two channels well than five badly.

Should I sell on TikTok Shop?

If your products show well on video and your margins can absorb TikTok's fees, it is worth testing. Our TikTok Shop statistics set out the numbers to check first.

How long does social media marketing take to work?

Paid social can bring sales within days of launch. Organic content and creator partnerships build over months, so judge them on at least a quarter of consistent posting.

Do you work with influencers?

Yes. We find creators who suit your brand, agree fees and usage rights, and make sure every paid or gifted post is clearly labelled as an ad.

How do you measure social media success?

On sales, not likes. We report revenue and return on ad spend from paid social, alongside the engagement and audience growth that feed future sales, checked against Shopify's own figures.