BUILD AND MARKET YOUR SHOPIFY STORE
We help e-commerce brands maximise growth opportunities
We help e-commerce brands maximise growth opportunities
Likes and followers only matter when they lead to orders. We plan, create and manage social media for ecommerce brands, from organic content and creators to paid campaigns on Meta and TikTok.
Every engagement starts with a review of your channels, your ad accounts and your tracking. It shows which content sells, where ad spend is wasted and which products social buyers actually want.
Building an audience from scratch? See our guide to getting more traffic to your Shopify store.
We start from what you sell and who buys it. Before posting anything, we agree the products to push, the customers to reach and the return paid social has to deliver.
We then plan content a month ahead, brief creators, and run and test ads every week. Each month you get a report on reach, engagement, revenue and return on ad spend, with next month's plan.
Peak trading gets its own plan, with content, creators and budgets booked well before the rush. See our guide to preparing your Shopify store for Black Friday.
For many growing ecommerce brands, a social media management company is better value than a first in house hire, because one person rarely covers strategy, video, creators, paid ads and tracking equally well. An agency brings each of those skills for one monthly fee, with cover when someone is away.
An in house team makes sense once you post and test every day and the work justifies several roles. A mix also works: your own creator or community manager handles daily posting while we run strategy, paid social and reporting.
When you compare social media management companies, ask who will own the ad accounts and the content. Any ad account we set up belongs to you, retainer clients are billed one month in arrears and can leave at any time, and our prices are published on our Shopify packages page.
Paid social finds new customers faster than organic reach alone. We run catalogue ads that show each person the products they are most likely to want, alongside creative made to stop the scroll.
We test hooks, formats and offers against each other, keep the winners running and cut the rest. Retargeting brings back people who viewed a product or added it to their basket without buying.
For search ads alongside paid social, see our PPC agency service.
Our content creation services cover the short videos, posts and stories your channels and ads run on. As a creative social media agency, we plan each piece around one product and one job, such as showing it in use or answering a question buyers ask before they order.
Every video is made to the platform's own specification. Meta's ads guide recommends a 9:16 vertical ratio for Reels ads and says they should not contain licensed music, so we use original audio or royalty free tracks. Our guide to Instagram Reels dimensions has the full sizes.
Good content keeps working after it is posted. Adding a series of creator videos to Awake Organics' product pages, with other social proof, lifted add to cart rate by 23%.
TikTok Shop lets people buy without leaving the app. We connect it to your Shopify catalogue, so products and stock stay in step with your store.
We manage shoppable videos, live selling and affiliate creators, and we watch the margin after TikTok's fees, so extra sales do not quietly cost you money.
Our TikTok Shop statistics cover the numbers UK merchants should check first.
Pick a time that suits you and the call is booked. No forms to chase, no obligation.
Shopify Select partner
Prefer email? info@whymatters.co.uk, or call 01273 569264. We only use your details to arrange the call. See our privacy policy.
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