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Shopify Marketing Agency

An ecommerce digital marketing agency for Shopify brands, planning paid ads, social, creators, email and SEO together so every channel earns its budget.

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Every Marketing Channel, Planned Around Your Store

Every Marketing Channel, Planned Around Your Store

Shopify brands can advertise and sell in more places than ever: Google, Meta, TikTok, email, SMS, affiliates and creators. Spread across different suppliers, those channels compete for the same customers and the same credit, and nobody decides where the next pound should go.

We are a Shopify marketing agency based in Brighton, offering ecommerce marketing services across paid search, paid social, TikTok Shop, creator content, email, SMS, affiliate marketing and SEO. One team plans the mix around your margins, stock and trading calendar, and reports on revenue rather than clicks.

Planning the year ahead? Our ecommerce marketing calendar sets out the key trading dates to plan around.

  • PAID SEARCH AND SHOPPING

    Paid search and Shopping icon
    Google Shopping, Search and Performance Max campaigns built around your product feed and managed to a profit target.
  • PAID SOCIAL

    Paid social icon
    Meta and TikTok campaigns that find new customers and bring back visitors, run by a Meta and TikTok partner.
  • CREATORS AND TIKTOK SHOP

    Creators and TikTok Shop icon
    Creator management, video production and TikTok Shop management that turn short videos into sales.
  • EMAIL AND SMS

    Email and SMS icon
    Klaviyo flows, campaigns and SMS that turn first orders into repeat customers, from a Klaviyo Partner.
  • AFFILIATE MARKETING

    Affiliate marketing icon
    Affiliate programmes run through Awin, so publishers and creators promote your products and are paid on the sales they bring.

Why Shopify Brands Need Joined Up Marketing

Every ad platform claims credit for the same sales. Google, Meta and TikTok each report their own conversions, so adding them up can suggest far more revenue than Shopify actually took. Without one view, budgets follow whichever dashboard looks best.

We plan every channel from one source of truth, your Shopify sales, and move budget to wherever it earns the most. Why Matters is a Shopify Select partner with Verified Skills across development and marketing, a Klaviyo Partner, an Awin Partner, and a Meta and TikTok partner.

It also means one plan and one report instead of five, so you can see what each pound earns and where the next one should go.

Marketing budget mixed across channels for a Shopify brand

How Our Shopify Marketing Services Work

We start with a review of your ad accounts, email platform, social channels and tracking, measured against your Shopify sales. It shows where money is wasted, which channels are under funded and what to fix first.

From that we write a channel plan with a budget, a target return for each channel and a calendar built around your launches, promotions and peak trading. Every week we manage campaigns, creative and flows, and every month you get one report covering revenue, profit after marketing costs and new customers.

Retainers start from £650 a month plus VAT, billed one month in arrears, with no long contract. Our prices are published on our Shopify packages page.

Marketing plan and calendar for a Shopify brand
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Google Ads and Shopping That Pay Their Way

Shopping and Performance Max campaigns are only as good as your product feed. Across 23 Shopify stores we connected to Merchant Center in 2026, roughly 30% of products were disapproved at first connection, most often because the barcode field was empty.

We fix the feed, structure campaigns around your margins and keep them away from searches your brand would win anyway. One client's Performance Max campaign was spending 65% of its budget on searches for its own brand. After we added brand exclusions, first time customers rose 52% the following month.

Our PPC agency page covers the full service, and our guide to Google Shopping for Shopify explains feed setup step by step.

Google Shopping results built from a Shopify product feed

Paid Social on Meta and TikTok

Paid social is where most Shopify brands find customers who were not searching for them yet. We plan campaigns for each stage: reaching new audiences, bringing back visitors who did not buy, and selling again to past customers.

Creative usually makes the biggest difference, so we test hooks, formats and offers every month, then feed what works back into your emails and product pages. As a Meta and TikTok partner, we also keep your tracking and product catalogue connections set up correctly.

Our social media marketing page explains the service in full.

Paid social posts on Meta and TikTok for a Shopify brand

Creators, Video and TikTok Shop

Short videos from real people now sell products as well as build awareness. We manage creator partnerships, produce video content and run TikTok Shop for brands that want to sell inside the app.

Every piece of content is briefed around a product, a customer question or an offer, so it can be reused across ads, product pages and email rather than posted once and forgotten. Creator videos we ran for Halo Coffee cut its cost per sale on Meta by 27% between 2018 and 2021.

Our TikTok Shop statistics collect the latest figures on the channel.

Creator video and TikTok Shop content being produced

Email, SMS and Affiliate Marketing

Owned channels bring customers back without paying for every visit. Across 198 client stores, email makes up a median 30% of revenue, and the welcome series and abandoned cart and checkout flows are normally the best performers.

As a Klaviyo Partner, we build those flows first, then add campaigns, segments and SMS. Affiliate programmes add another route to new customers, run through Awin so publishers and creators are paid on the sales they bring. The Awin programme we launched for Awake Organic grew to 210 active publishers within three days.

See our email marketing agency and affiliate marketing pages for how each works.

Email, SMS and affiliate links bringing customers back

SEO and Content That Keep Paying Back

Paid channels stop when the budget does. SEO and content keep bringing visitors month after month, and well structured pages are also what AI search tools quote when shoppers ask for recommendations.

We fix technical issues, build collection pages around real searches, and write articles that answer buying questions. Our guide to writing Shopify blogs that rank and get cited by AI shows how we approach content.

Our Shopify SEO agency team leads this work, and you can ask for a free SEO audit of your store.

Shopify content and SEO growing organic traffic
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Our Shopify Marketing Process

  • 1. Marketing Review: Ad accounts, email, social and tracking reviewed against your Shopify sales, with wasted spend quantified.
  • 2. Channel Plan: A budget and target return for each channel, built around your margins and stock.
  • 3. Tracking Fixes: Every order recorded once, with the right value, across Shopify, GA4 and your ad platforms.
  • 4. Trading Calendar: Launches, promotions and peak trading planned weeks in advance across every channel.
  • 5. Weekly Management: Campaigns, creative, flows and budgets reviewed and adjusted every week.
  • 6. Monthly Reporting: Revenue, profit after marketing costs, new customers and next month's plan.
  • 7. Quarterly Review: The channel mix checked against results, with budget moved to what works.
Our seven step Shopify marketing process

Get a Free Marketing Audit

Send us your store address and tell us which channels you use, and we will audit your marketing free of charge. You get a short, prioritised list of the changes most likely to grow your sales, from wasted ad spend to missing email flows.

Ask for your free marketing audit

Free marketing audit for Shopify brands

Frequently Asked Questions

What does a Shopify marketing agency do?

It plans and runs the marketing that brings customers to a Shopify store and brings them back: paid search, paid social, creator content, email, SMS, affiliates and SEO. A specialist Shopify agency also understands how the store records sales, sends products to ad platforms and connects to apps like Klaviyo.

How much do ecommerce marketing services cost?

Most agencies charge a monthly retainer, a share of ad spend or a mix of the two, with ad spend paid to the platforms separately. Our retainers start from £650 a month plus VAT, billed one month in arrears, with no long contract. Our guides to Shopify agency pricing and PPC agency costs compare the main pricing models.

Which marketing channels should a new Shopify store start with?

Usually email capture with a welcome flow, then Google Shopping for people already searching, before wider social campaigns. Of the last 50 startup stores we took on, 37 had no welcome flow live. Our first 90 days marketing plan sets out the order.

Do you only work with Shopify stores?

Shopify is our specialism, and it is where our feed, tracking and email work adds most. Paid search and paid social suit any ecommerce platform, so stores on other platforms are welcome too, and our Shopify migration team can help if you want to move.

Who should own our ad accounts?

Your business should, whoever runs them, and any ad account we set up always belongs to you. 95% of the Google Ads accounts we inherit were owned by the previous agency or freelancer rather than by the merchant, which makes switching harder and puts your data at risk.

Should I hire a marketing agency, a freelancer or an in house team?

A freelancer can suit one channel with a simple setup, and an in house marketer makes sense once your spend justifies a full time role. An agency gives you specialists across every channel, plus cover when someone is away. As a Shopify agency, we can also fix the store itself when a landing page or product feed holds your marketing back.

How do you measure marketing success?

On revenue and profit, not clicks or likes. We report revenue, profit after marketing costs and new customers by channel, checked against Shopify's own sales rather than each platform's own reports.