SHOPIFY MARKETS: A SMARTER WAY TO GO GLOBAL WITH YOUR SHOPIFY STORE

If you’ve ever thought about expanding your store internationally but were held back by the complexity, Shopify Markets is the game-changer you’ve been waiting for.

Traditionally, selling globally meant juggling multiple apps, marketplaces, payment processors, or even setting up multiple stores. But now, Shopify Markets consolidates all that into a centralised, streamlined global commerce hub, empowering merchants to scale internationally, without the tech headaches.

What Is Shopify Markets?

Shopify Markets is a built-in suite of internationalisation tools that lets you manage multiple markets from a single Shopify store. With it, you can:

1) Sell in 133 currencies with automatic conversions

2) Offer local payment methods

3) Translate your store into 20 languages

4) Set up custom domains to improve SEO and local visibility

5) Automatically calculate duties and taxes

6) Leverage smart settings to optimise performance by region

7) No more third-party patchwork—Shopify Markets brings true global ecommerce control under one roof.

Why Shopify Markets Is a Big Deal

Centralised Global Store Management

Manage all your international storefronts in one place. Whether you’re selling to customers in New York, Paris, or Tokyo, Shopify Markets keeps your business operations centralised and consistent.

Region-Specific Customisation

Easily tailor the shopping experience by market. Set region-specific pricing, currencies, languages, and even checkout experiences. This builds trust, increases conversion rates, and boosts repeat purchases.

Smart Market Insights

Shopify uses data from millions of stores to provide actionable recommendations, like the best local payment methods or pricing strategies based on your target market.

Faster International Scaling

With tools like automatic currency conversion, native language support, local domain setup, and built-in duty/tax calculations, expanding into a new market no longer takes weeks, it takes minutes.

Key Features That Power Global Success

Currency Conversion

Automatically convert prices into 130+ currencies with real-time exchange rates. Shopify even rounds prices automatically to optimise for conversion.

Language Translation

Overcome language barriers with third-party app integrations, and soon, native translation features directly from Shopify. Translations work across every page of your store, from product descriptions to checkout.

Custom Domains for SEO

Boost your international SEO by creating region-specific domains. Shopify even uses IP redirection to ensure visitors land on the right storefront based on their location.

Local Payment Methods

Accept payments in the ways your customers expect from Klarna in Germany to iDEAL in the Netherlands. This localisation dramatically increases trust and purchase confidence.

Inventory and Fulfilment Control

Ensure customers only see products available to ship in their region, reducing failed deliveries and enhancing satisfaction.

Smart Settings

Let Shopify optimise your global operations with data-driven adjustments, or take manual control if you prefer. Either way, you’re selling smarter.

Limitations to Be Aware Of

While powerful, Shopify Markets isn’t perfect yet:

1) Notification emails can’t yet be tailored per market

2) Funds from multiple markets are deposited into a single account

3) Some apps may not be fully compatible with Markets (check before launch)

4) Custom tracking or advanced localisation may require developer support

Still, for most brands, the benefits far outweigh the limitations, especially with a smart implementation strategy.

Is Shopify Markets Right for Your Business?

If you’re selling internationally, or plan to, Shopify Markets is a powerful solution to unify, simplify, and scale your efforts.

Whether you’re just testing a few new markets or preparing for global expansion, Shopify Markets provides the infrastructure to:

1) Launch faster

2) Convert better

3) Operate more efficiently

Ready to Take Your Shopify Store Global?

Our Shopify agency specialise in helping brands like yours unlock the full potential of Shopify Markets.

Whether you need help with setup, strategy, or full-scale implementation, our team of e-commerce experts will ensures your international rollout is seamless and optimised for growth.

Let’s future-proof your store for global success.

Book your free consultation today and find out how we can help you go global with confidence.