HOW TO GET MORE TRAFFIC TO MY WEBSITE?

You can have the best products in the world, but if no one visits your store, you won’t make sales.

Traffic is the lifeblood of any Shopify store. Without it, your conversion rates, email lists, and revenue flatline. But getting quality traffic? That takes strategy.

In this guide, we’ll walk you through proven traffic-driving strategies tailored for Shopify stores, whether you’re just launching or scaling aggressively.

Why Driving Traffic to Your Store Matters

Traffic isn’t just about vanity numbers. It's about opportunity. The more qualified visitors you attract, the more chances you have to convert them into customers.

Here’s what consistent, targeted traffic brings:

1) Increased sales and revenue

2) Stronger brand recognition and trust

3) Improved search engine rankings (SEO)

4) Bigger email lists and remarketing pools

No traffic = no sales. But not all traffic is created equal. Let’s break down how to attract the right kind.

The 3 Core Types of Website Traffic

Every traffic source falls into one of three categories:

1. Paid Media Traffic you pay for. Think ads, influencer deals, and sponsored placements.

2. Earned Media Traffic generated organically from third-party attention for example, reviews, press, shares.

3. Owned Media Traffic from channels you control like your email list, blog, and social profiles.

The best strategy uses all three in balance. Here’s how to leverage each effectively.

PAID MEDIA STRATEGIES

Paid traffic delivers speed and scale, great for launches, sales, or lead generation.

PPC Advertising (Google & Bing Ads)

Target high-intent keywords with product or shopping ads. Use clear CTAs, product imagery, and value-focused copy to drive clicks. Monitor ROAS to scale what works.

Social Media Ads (Meta, TikTok, Pinterest)

Leverage visual platforms with scroll-stopping creatives. Use retargeting to bring back window shoppers. Test different formats, for example, videos, carousels and UGC to see what resonates.

Influencer Marketing

Partner with influencers who align with your brand. Negotiate fixed fees or performance-based commissions. Use unique links or discount codes to track ROI.

Affiliate Marketing

Let creators and partners promote your products for a commission. This expands reach without upfront ad costs. Use Shopify apps like Awin to manage affiliates.

Native Advertising

Blend ads into content for a more natural user experience (e.g., Taboola, Outbrain). Great for blog traffic and top-of-funnel brand awareness, but watch the cost.

Pro Tip: Always test small before scaling. Paid traffic can get expensive fast if you're not optimising consistently.

EARNED MEDIA STRATEGIES

Earned traffic is the most cost-effective and credible form of exposure, but takes time and consistency.

SEO (Search Engine Optimization)

Optimise your product pages, blog posts, and meta tags with high-intent keywords. Focus on speed, mobile-friendliness, and helpful content to rank higher.

PR & Press Features

Get featured in relevant publications, roundups, or gift guides. Journalists love unique product stories, especially if you tie it into a timely trend or launch.

Customer Reviews & UGC

Encourage happy customers to leave reviews and tag your brand. User-generated content builds trust and earns social shares that lead to organic traffic.

OWNED MEDIA STRATEGIES

Owned traffic gives you control and predictability, perfect for nurturing relationships and driving repeat visits.

Email Marketing

Use platforms like Klaviyo or Mailchimp to send:

1) Welcome flows

2) Abandoned cart emails

3) Product launches

4) Promotions and newsletters

Segment your list by behavior and purchase history for maximum relevance.

Content Marketing (Blogging)

Create helpful, SEO-rich content around your products. Think buying guides, how-tos, or trend pieces. Promote on Pinterest and repurpose for email or social media.

Social Media (Organic)

Post consistently on platforms where your audience hangs out. Use Stories, Reels, Lives, and community engagement to stay top of mind.

Promotions, Discounts & Giveaways

Launch limited-time offers to drive urgency. Run giveaways to build email lists and boost reach (just make sure your sign-up forms are GDPR compliant).

Partnerships & Brand Collaborations

Cross-promote with complementary brands to tap into new audiences. Bundle products, co-host events, or create co-branded content.

Putting It All Together: A Traffic Strategy That Converts You don’t need to do everything at once, but you do need a plan. Here’s a simple framework to get started:

Start with Owned Media. Build your email list, optimise your blog, and engage on social media. This is your foundation.

Layer in Paid Media. Launch smart ad campaigns when you’re ready to scale. Start with retargeting for best ROI.

Leverage Earned Media. As you grow, work on SEO, PR, and influencer outreach to increase reach without spending more.

Final Thoughts: Traffic Without Strategy Is Just Noise

Anyone can run ads or post on Instagram, but only a smart, integrated strategy turns that effort into sustainable growth.

At Why Matters, we help e-commerce brands go beyond “random traffic” and build predictable customer acquisition engines.

Want More Visitors That Actually Convert? Let us audit your current traffic strategy and show you exactly where to improve.

Book Your Free Shopify Traffic Strategy Call Let’s unlock the traffic your store deserves.