BUILD AND MARKET YOUR SHOPIFY STORE
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Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
Key Takeaways
Omnisend is an email and SMS platform for online stores, with forms, campaigns, automated flows and web push notifications.
Omnisend prices in US dollars by contacts: free for 250 contacts, Standard from $16 a month for 500 contacts, and Pro from $59 a month for 2,500 contacts....
Key Takeaways
Klaviyo is a marketing platform for online brands that combines customer data with email, SMS and other messaging.
It describes itself as a B2C CRM and reported more than 205,000 customers and revenue up 26% year on year in its second quarter of 2026.
Its Shopify integration sy...
SMS can be the fastest way for a Shopify store to reach a customer, but it should not become a shorter copy of your email programme. Texts interrupt people more directly, cost far more to send than emails and sit under the UK's Privacy and Electronic Communications Regulations (PECR), so SMS is most...
Email campaigns are the part of your Shopify email programme you actively choose to send. A new product launches on Thursday, Mother's Day is coming, your bestselling coffee is back in stock, Black Friday starts tomorrow: unlike an automated welcome series or abandoned cart flow, a campaign is a one...
Mailchimp is no longer a poor fit for Shopify by default. Its current integration syncs customers, orders, subscription status and events such as product views, cart activity and completed checkouts, and it offers ecommerce automation, segmentation, product recommendations and revenue tracking. So t...
Key Takeaways
Customer lifetime value (CLV) is the value a customer generates across their whole relationship with your store, and the simple formula is average order value × purchase frequency × customer lifespan.
A customer spending £48 four times a year for 2.5 years has a revenue CLV of £4...
Klaviyo starts cheaply. The harder question is what happens when your Shopify email list grows from 1,000 active profiles to 5,000, 10,000 or 25,000, because the core email bill is based on how many active profiles are in your account rather than how many emails you actually send.
Klaviyo's UK pr...
Key Takeaways
Black Friday 2026 is Friday 27 November and Cyber Monday is Monday 30 November, so serious planning should start in September and October.
Work out your margin before your discount: a £50 product costing £20 needs 50% more orders at 20% off just to earn the same profit.
Bundles...
The best Shopify subscription brands do not just send order confirmations. They use Klaviyo flows to welcome new subscribers, remind them before each order, recover failed payments, respond when someone pauses or skips, celebrate loyalty and win people back after they cancel. This guide covers the...
If your Shopify store's only email sign up is a footer form saying "get updates", you are leaving your most valuable marketing channel almost unused. Across the stores we have built and optimised, the difference between collecting 20 to 30 subscribers a month and collecting 300 to 400 comes down to...