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Blog

Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.

If your Shopify store's only email signup is a footer form saying "get updates," you are leaving your most valuable marketing channel almost entirely unused. Across the Shopify stores we have built and optimised, the difference between a store collecting 20 to 30 subscribers a month and one collecti...
Repeat customers are the cheapest growth lever available to any Shopify store, but most merchants chase acquisition instead. The average Shopify store keeps only around 27 to 30% of its customers past the first purchase, while top performers reach 40 to 60% through three specific levers: post-purcha...
In this article, we'll go over some tips and strategies you can use to drive traffic to your Shopify website and increase your chances of success.