BUILD AND MARKET YOUR SHOPIFY STORE
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Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
Key Takeaways
Start Up Loans are the most accessible government backed money for a UK ecommerce brand: up to £25,000 per person at 7.5% fixed, with the trading limit raised to five years in April 2026.
An ordinary retail or wholesale trade does qualify for SEIS and EIS, which many funding guid...
Key Takeaways
The coffee adverts people remember tell a story or stand for something: Nescafé's Gold Blend couple ran as a 12 part serial from 1987 to 1993 and its finale drew 30 million viewers, and Kenco's Coffee vs Gangs sold 52% more jars of its core range in the last quarter of 2014 than...
Key Takeaways
Online sales were 28.8% of retail sales in Great Britain in September 2026, against 27.9% a year earlier, and online spending was 6.8% higher than in September 2025, according to the ONS retail sales bulletin of 23 October 2026; online spending averaged £2,822.5m a week.
The on...
Key Takeaways
Cashback sites are affiliate publishers. TopCashback says the retailer pays it a commission for sending the shopper and it shares that commission with the member as cashback; it describes itself as a 100% cashback site and earns from sponsored placements and retailer bonuses instea...
Key Takeaways
We checked 28 ecommerce and marketing podcasts and 16 newsletters on 24 October 2026 by reading each show's RSS feed and each publisher's own site, so every entry here was publishing that week unless we say otherwise; four shows that looked current in other lists had stopped in 202...
Key Takeaways
Plan social media in one monthly cycle, not daily: a review on day one, two days of planning, one shoot day, a week of editing and scheduling, then twenty minutes a day replying for the rest of the month; the whole cycle costs about five working days a month and removes the daily w...
Key Takeaways
49.1 million UK adults were online in May 2025 and spent an average of 4 hours 30 minutes a day on the internet, 77% of it on a smartphone, according to Ofcom's Online Nation 2025 report.
YouTube reaches 94% of UK online adults each month, Facebook and Messenger 93%, WhatsApp 90%...
Key Takeaways
This list covers 55 UK based creators across beauty, skincare, fashion, lifestyle, family, food, fitness and home, with follower counts read on 24 October 2026 from HypeAuditor's public Instagram reports and from TikTok profiles themselves, and each count links to its source.
The...
Key Takeaways
UGC is bought three ways in the UK: per video from platforms (Twirl from £240 a video, UGC3 £295 per creator credit), as managed campaigns (UGC3 from £849, Twirl from £1,920) and as agency projects (Simply Thrilled from £2,500 to £5,000, rising to six figures). Larger influencer ag...
Key Takeaways
London agencies range from independents with more than 600 people (Croud, Brainlabs) to specialists of 30 (Passion Digital, Re:signal). Match the size of the agency to the size of your budget, because a small store is a small account at a big agency.
Only one of the nine London a...