BUILD AND MARKET YOUR SHOPIFY STORE
We help e-commerce brands maximise growth opportunities
Blog
Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
Enter what a typical customer spends per order, how often they buy, how long they stay and what it costs to win them. The calculator returns lifetime value on revenue and on margin, the LTV to CAC ratio, how many months the acquisition cost takes to pay back and the most you can afford to pay for a...
Enter your ad spend, the revenue it produced and what a typical order costs you to fulfil. The calculator shows your ROAS, the break even ROAS your store needs just to cover its costs, and the target ROAS that keeps the margin you want after advertising. Everything is worked out in your browser and...
Klaviyo starts cheaply. The harder question is what happens when your Shopify email list grows from 1,000 active profiles to 5,000, 10,000 or 25,000, because the core email bill is based on how many active profiles are in your account rather than how many emails you actually send.
Klaviyo's UK pr...
This guide is for UK brands looking for an agency to run TikTok ads, TikTok Shop, creator and influencer campaigns, TikTok native content, organic accounts, UGC, live shopping or performance measurement. It is not about TikTok LIVE Creator Networks, which help individual creators grow their LIVE act...
Key Takeaways
Google Merchant Centre, officially Google Merchant Center, is free, and Shopify connects to it through the Google & YouTube sales channel, which Google manages; the first product sync can take up to 24 hours.
Of the disapprovals Why Matters fixed across client stores this year, 4...
SMS can be the fastest way for a Shopify store to reach a customer, but it should not become a shorter copy of your email programme. Texts interrupt people more directly, cost far more to send than emails and sit under the UK's Privacy and Electronic Communications Regulations (PECR), so SMS is most...
Email campaigns are the part of your Shopify email programme you actively choose to send. A new product launches on Thursday, Mother's Day is coming, your bestselling coffee is back in stock, Black Friday starts tomorrow: unlike an automated welcome series or abandoned cart flow, a campaign is a one...
Finding a Facebook ads agency is easy. Finding one that understands ecommerce economics, produces enough creative to keep testing and leaves you in control of your advertising assets is harder, because Meta advertising now depends on creative production, Instagram and Reels, product catalogues, the...
Key Takeaways
Customer lifetime value (CLV) is the value a customer generates across their whole relationship with your store, and the simple formula is average order value × purchase frequency × customer lifespan.
A customer spending £48 four times a year for 2.5 years has a revenue CLV of £4...
Shopify Collabs gives Shopify merchants a simple way to turn creators, customers and brand advocates into affiliates: you recruit creators, send them products, give each one a tracked link and discount code, set commission, track referred sales and pay commission without building an affiliate system...