BUILD AND MARKET YOUR SHOPIFY STORE
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Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
Key Takeaways
No single email revenue percentage applies to every Shopify store, and any figure quoted without its attribution settings and sample is decoration rather than a benchmark.
Klaviyo uses last touch attribution by default, with a five day window for email clicks and opens on new a...
Checked 19 September 2026. Supplement data has weaker sourcing than most sectors, so every figure is labelled with its origin, and secondary reporting of panel data is identified as such.
Key Takeaways
UK vitamins, minerals and supplements were valued at around £1.5 billion in 2023, growing...
Checked 19 September 2026. Cleaning has the thinnest open market data of the eight sectors we cover, so every figure carries its source and status, and the gaps are stated rather than filled.
Key Takeaways
No complete open UK market value exists. Euromonitor reports 1% volume and 2% value gr...
Key Takeaways
Etsy is a creative marketplace that only allows items made, designed, handpicked or sourced by the seller; Shopify is your own store, where you can sell far more widely within the law and Shopify's policies.
UK Etsy sellers pay $0.20 per listing, a 6.5% transaction fee, 4% plus 2...
Key Takeaways
Pet food is one of the strongest natural repeat purchase categories in ecommerce, because the customer cannot simply stop buying when the bag runs out.
UK Pet Food puts the UK market at around £4.3 billion including wild bird and pigeon food, or £3.9 billion without, which grew a...
Key Takeaways
Coffee and tea are habit categories: the British Coffee Association puts UK coffee drinking at around 98 million cups a day, and the UK Tea and Infusions Association puts tea at more than 100 million.
In the US, the National Coffee Association's September 2026 research...
Checked 19 September 2026. Every figure carries its source and what it measures, because coffee mixes consumption, retail, hospitality and commodity data more freely than most sectors.
Key Takeaways
The UK drinks approximately 98 million cups of coffee a day, roughly 35.8 billion a year at t...
Key Takeaways
Black Friday 2026 is Friday 27 November and Cyber Monday is Monday 30 November, so serious planning should start in September and October.
Work out your margin before your discount: a £50 product costing £20 needs 50% more orders at 20% off just to earn the same profit.
Bundles...
Checked 19 September 2026. Birth data covers England and Wales rather than the whole UK, and where no robust open UK figure exists we say so rather than substituting an estimate.
Key Takeaways
585,396 live births were recorded in England and Wales in 2025, the lowest annual number since 1977...
Key Takeaways
There is no single eco ecommerce market, because sustainable products cross beauty, fashion, food, household and electronics, so consumer behaviour is more useful than a headline market size.
Interest is real but conditional: cost was a barrier for 61% of UK consumers who had not...