BUILD AND MARKET YOUR SHOPIFY STORE
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Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
Key Takeaways
Microsoft Advertising, once Bing Ads, shows search and shopping ads on Bing and across Microsoft's network, and works much like Google Ads.
Statcounter puts Bing at 6.08% of UK search across all devices in September 2026, but 18.33% on desktop computers, three times higher.
The...
Key Takeaways
An Instagram Shop is a storefront on your business profile, built from the same catalogue as your Facebook Shop and Meta ads.
Checkout no longer happens in Instagram: Shopify says customers are redirected to your online store to complete their purchase.
You need an Instagram pr...
Key Takeaways
Singles Day is a shopping event on 11 November that began as a Chinese celebration of being single.
Alibaba's Tmall turned it into a 24 hour online sale in 2009, when just 27 merchants took part.
Singles Day 2026 falls on Wednesday 11 November, 16 days before Black Friday on Fr...
Key Takeaways
TikTok Creative Center is a free library of research and creative tools for TikTok ads; TikTok says a login is not required, though logging in unlocks more.
Top Ads shows high performing ads from TikTok, including where viewer engagement peaks in each video.
Keyword Insights sh...
Key Takeaways
Brand storytelling explains who you are for, the problem you solve, why you exist and what makes you different, as one connected story.
For online stores, the story gives shoppers a reason to choose you when similar products are a click away.
Put the customer at the centre as t...
Key Takeaways
Awin does not publish an average commission rate, so this guide reads the public programme pages of 35 UK retailers on the network and groups them by category, with a link to each.
Independent beauty, fashion, jewellery and pet brands publish 7% to 15% for new customers; food and...
Key Takeaways
A customer journey map records each stage a customer goes through with your store, what they need at each one, and what you do about it.
For an online store we use six stages: discover, consider, buy, receive, use and come back.
The stages after the order, receive, use and come...
Key Takeaways
First party data is what you collect yourself on your own channels; zero party data is what customers tell you on purpose, such as quiz answers and preferences.
Safari has blocked third party cookies since 2020, Firefox has isolated them since 2022, and Google decided in 2025 to...
Key Takeaways
WhatsApp marketing means messaging customers who have opted in on WhatsApp, with offers, reminders and updates, and talking with them in the same chat.
Since 1 July 2025 the WhatsApp Business Platform charges per template message, by category (marketing, utility, authentication)...
Key Takeaways
Awin is an affiliate network: publishers promote your products and you pay them a commission on the sales they drive.
Awin Access costs £99 plus VAT a month after a free first month, plus a 3.5% tracking fee on each affiliate sale, with a 3 month introductory term.
Accelerate c...