Shopify and WooCommerce are two of the most popular and arguably the most user-friendly e-commerce platforms on the market. Each of the two platforms has its strengths and weaknesses which will make the difference in your choice of one over the other. Depending on your needs and preferences Shopify or WooCommerce will make your selection when looking for a platform on which to set up your online store.
Shopify removes the complex and technical aspects of running an online business and substitutes them with easy-to-use tools. You can set up your store in a few minutes.
Meanwhile, WooCommerce is a self-hosted software for e-commerce that lets you tap into the code and access different functions in your store. It gives you the liberty to build all you need into your store.
As can be seen, there is nothing critical that’s missing from either platform thus choosing one over the other may often come down to your personal preference.
On the whole, though, Shopify would appear the more clinical solution as everything it offers is geared toward making your online store more functional and easier to use. WooCommerce is rich in features but is undone by the fact that it remains a WordPress add-on and complex to configure.
Visual quality is one of Shopify’s greatest selling points with more than 54 different store templates of which 10 are free. Additionally, each theme has several unique variations, and they are all mobile responsive and possess the necessary aesthetic necessary for modern websites.
Shopify themes are also easy to change. It allows you to quickly adjust colors and styles among other changes and make your brand stand out.
WooCommerce provides you with the means to sell products and services online; the design aspect of it though is left to you and the WordPress theme you choose.
WooCommerce has a marked advantage over Shopify when it comes to designs because despite offering many wonderful themes, Shopify limits your choice to what’s available in the Shopify theme store, while WooCommerce is open source and so offers dozens of third-party and opensource themes for all industries and purposes.
With the ease of use, we compare how easy it is to set up and manage an eCommerce store with either platform.
Shopify’s greatest strength is that it’s a subscription-based online tool meaning to use it, all you need to do is sign up and go through a typical setup wizard.
Shopify helps you along the way to tailor your store to the business niche/purpose of your store through an interactive interface.
WooCommerce is just as easy to use as Shopify although the setup process is more complicated. It is essentially a WordPress plugin meaning that before you can use the platform you will need to have a domain name, hosting account, install WordPress, find and install a WordPress theme
To put it simply, Shopify’s pricing is very clear and straightforward whereas WooCommerce’s isn’t. WooCommerce is a free opensource software plugin but then you must consider the additional costs that accompany the creation of an online store. WordPress comes free but you will have to consider the cost of hosting, domain name, any other extensions, and an SSL certificate.
Shopify offers you a single out-of-the-box solution with only a few pricing options. All you have to do is sign up and then have access to a brand-new eCommerce store with all the tools you need to be included.
As an open-source platform, WooCommerce depends a lot on plug-ins. It offers over 50,000 options to choose from allowing you to build a customized website with ease
Shopify has more than 1,200 free and paid apps that are robust. PageSpeed Monitor is an easy to use plugin that keeps close tabs on how fast your e-commerce store loads and offers practical suggestions for increasing its speed. Most customers are put off by slow loading sites thus it is important to track this metric. Plug in SEO helps you discover easy ways to improve the ranking of your Shopify store and fix any issues that may be retarding your site’s progress.
WooCommerce outdoes Shopify in the app front largely because WooCommerce is an opensource platform meaning it relies on plugins for the bulk of its features and functionality. Optinmonster helps merchants convert abandoned website visitors into subscribers and customers, which enables them reduce cart abandonment, increase sales conversion, grow their email list, show targeted website messages, onsite retargeting, and more. All in One SEO is one of the best SEO plugins for WooCommerce stores. It helps sellers improve their search rankings without learning SEO.
Payment processing is at the center of your eCommerce business regardless of the products or services you deal in. converting visitors into sales and facilitating these transactions is the ultimate goal. Both WooCommerce and Shopify offer a wide selection of tools to help you manage payments.
Shopify also supports an array of third-party payment processors that number more than 100 and they include PayPal, Amazon Pay, WorldPay, etc.
WooCommerce by default offers PayPal and Stripe as payment options but also other solutions which can be integrated through plugins. You can also leverage WooCommerce POS for in-store transactions.
In the end, it comes down to what your requirements are in terms of what you would like to achieve, what business you operate, and what resources you are ready to sink into it. Shopify and WooCommerce both offer amazing services to help you grow your online business.