BUILD AND MARKET YOUR SHOPIFY STORE
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Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
Key Takeaways
Shopify SEO is mostly ordinary SEO applied to a platform with fixed URL rules, so the agencies that do it well combine search skills with developers who can change collection templates, structured data and theme code.
Of the ten UK agencies we checked on 2 November 2026, eight se...
Key Takeaways
Composable commerce means building a store from separate, swappable services joined by APIs, such as checkout from one vendor, search from another and your own front end, instead of one platform doing everything; the idea comes from a 2020 Gartner research note.
It is not the s...
Key Takeaways
Cashback sites are affiliate publishers. TopCashback says the retailer pays it a commission for sending the shopper and it shares that commission with the member as cashback; it describes itself as a 100% cashback site and earns from sponsored placements and retailer bonuses instea...
Key Takeaways
Only Amazon Multi Channel Fulfilment publishes a full UK rate card, from £3.26 a unit for pick, pack and delivery; Gonini publishes an entry price of £499 a month plus usage with indicative pick fees of £0.60 to £6 an order, Huboo an entry point of £1,500 a month, and James and Jam...
Key Takeaways
Clothing, textile and footwear stores in Great Britain sold £57.5bn in 2025, up 4.3% on 2024, and 27.0% of their sales were online in September 2026 (27.4% a year earlier); November is the peak, at 33.0% in 2025. Source: the ONS internet sales dataset, 23 October 2026.
Returns...
Key Takeaways
Every Shopify plan can change the checkout's logo, colours, fonts, layout and form fields in the checkout and accounts editor; the information, shipping and payment steps can only take app blocks, custom Functions and the Branding API on Shopify Plus, from £1,800 a month.
One pag...
Key Takeaways
Links still count. Google's own description of how Search works says one factor used to judge quality is whether other prominent websites link to or refer to the content.
Fewer links matter more than they used to, and the wrong ones hurt: Google's spam policies treat bought links...
Key Takeaways
Reddit charges mostly per click. Its written UK retail benchmarks, sent to us in October 2026, average $1.19 to $1.45 a click, about £0.90 to £1.10, and a campaign can run from about £5 a day.
Community targeting is the reason to look at Reddit: ads can appear only inside the sub...
Key Takeaways
Triple Whale is an analytics and attribution platform for Shopify brands, built around its own tracking pixel and AI tools.
Its Shopify listing shows a free plan, Foundation from $219 a month and Automate from $749 a month; prices rise with annual sales.
Paid plans are 12 month...
Key Takeaways
Ecommerce marketing has three jobs: acquire new visitors, convert them into customers and retain them so they buy again.
A strategy starts with numbers: margin, average order value, lifetime value and what you can afford to pay for a customer.
Paid channels buy speed; search, c...