BUILD AND MARKET YOUR SHOPIFY STORE
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Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
Key Takeaways
Health and fitness products run out on a schedule, which makes the category unusually strong for subscriptions, replenishment email and lifetime value.
The FDA describes the US dietary supplement market as worth more than $60 billion, with as many as 100,000 products and around 7...
Checked 19 September 2026. Every figure is dated individually, because App Store counts and app pricing change constantly.
Key Takeaways
Shopify’s own numbers disagree with each other. Its 2025 annual filing said more than 21,000 apps were available as of 31 December 2025 (SEC filing), whi...
Checked 19 September 2026. Every figure below carries its source, and the Baymard meta analysis updates as new studies are added.
Key Takeaways
The famous 70.22% is a meta analysis of 50 separate studies, not one measured rate, so it proves abandonment is widespread rather than setting your...
Key Takeaways
Snacks and soft drinks are huge categories, but ecommerce economics differ from supermarket economics because individual products are cheap and parcels are not.
The relationship that decides the business is average order value against fulfilment and carriage, so cases, multipacks...
Key Takeaways
An audit finds problems. It does not fix them. Keep the two jobs separate, or the audit becomes a to do list nobody prioritised.
The Shopify specific check is canonicals, because a product can be served at both the plain URL and a collection context version.
Do not assume Sho...
Checked 19 September 2026. Most TikTok Shop statistics come from TikTok itself, which is stated clearly throughout, with independent measurement used wherever it exists.
Key Takeaways
Most TikTok Shop data is first party. TikTok publishes growth percentages without starting figures, so treat...
Key Takeaways
The European Accessibility Act, Directive (EU) 2019/882, has applied through national laws since 28 June 2025 and covers ecommerce services sold to consumers.
UK Shopify stores selling to EU consumers can be in scope; microenterprises providing services, with fewer than 10 employ...
Key Takeaways
Black Friday 2027 is Friday 26 November and Cyber Monday is Monday 29 November, but most of the big moments need planning months earlier.
UK and US dates differ: Mother's Day falls on 7 March in the UK and 9 May in the US, and Small Business Saturday is 4 December in the UK and 2...
Key Takeaways
We checked 79 UK Shopify agencies and studios on 15 October 2026. 30 publish prices on their own websites (38%); 28 of those in pounds. None of the larger Shopify Plus tier agencies publishes a figure.
Published starting prices for a Shopify store build run from £650 to £4,000 ac...
Checked 19 September 2026. Every price below carries that checked date, and this article is reviewed every six months, because app pricing and features move quickly.
Key Takeaways
Do not install an app until you know Shopify cannot already do the job. Bundles, forms, chat, search and transla...