BUILD AND MARKET YOUR SHOPIFY STORE
We help e-commerce brands maximise growth opportunities
Blog
Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
Email is the one marketing channel a Shopify store fully owns. Across 198 client stores we work with, email accounts for a median of 30% of total revenue, yet many stores still send the same newsletter to everyone and wonder why the channel stays flat.
This guide explains how to optimise your Shop...
Key Takeaways
Shopify handles sitemaps, canonical tags and clean URLs for you. Titles, collection copy, product descriptions, structured data, speed and content are still manual, and that is where most of the ranking opportunity sits.
Collection pages are the biggest untapped opportunity on mo...
Repeat customers are the cheapest growth available to most Shopify stores. You have already paid to acquire them, they already trust your checkout, and they already know whether your product works. Yet many stores we audit send a thank you email, perhaps a review request, and then nothing until the...
Your Shopify store's design is not decoration. It decides whether visitors trust you, how quickly they find the right product, and whether they reach checkout or leave for a competitor. The good news is that the changes that matter most are rarely dramatic: clearer navigation, stronger product pages...
Key Takeaways
A specialist Shopify agency consistently outperforms a generalist working across five platforms, because the expertise is deeper rather than wider, and it usually costs the same.
Ignore anyone still advertising "Shopify Expert" status. Shopify retired that brand in December 2023,...
Key Takeaways
The Shopify Partner Program has five service tiers: Registered, Select, Plus, Premier and Platinum. Registered is free to join, and the other four are earned.
Tiers are earned on commercial impact: the revenue a partner brings to Shopify plus a minimum number of new merchants. No...
Key Takeaways
Shopify retired its 0 to 100 speed score in January 2024 and replaced it with a web performance dashboard built on real visitor data.
The old score came from Google Lighthouse, a lab simulation. Shopify itself said Lighthouse scoring failed to represent real world experience.
W...
Key Takeaways
Shopify Markets lets you sell to multiple countries from one store, with localised currency, pricing, language, domains and duties managed from a single admin. Up to 50 markets per store.
Two UK thresholds catch merchants out: VAT registration at £90,000 of taxable turnover acros...
Key Takeaways
Most stores have not made the move. Of the 265 Shopify stores we audited, 196 were still running legacy themes that predate Online Store 2.0.
Online Store 2.0 is the current standard Shopify theme architecture, not a separate product, a paid upgrade or something you switch on.
T...
BigCommerce and Shopify are both fully hosted ecommerce platforms, so neither asks you to run servers, patch software or manage security certificates. That makes this a closer contest than Shopify against a website builder. It also changed on 1 June 2026, when BigCommerce renamed its plans, lowered...