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E-commerce agency

We're a leading E-commerce agency that knows how to increase revenue for our clients

We help e-commerce brands Design, Develop and Grow their store

We're an e-commerce marketing agency you can trust

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Store Design & Builds Monthly Growth & Support

Why Matters is the top-rated e-commerce agency with an outstanding team of digital experts and offices in London and Brighton. We partner with ambitious DTC brands worldwide to design, develop, optimise, and grow e-commerce brands with growth-focused services. We are the go-to agency for designing, developing, launching, and growing e-commerce stores to support exponential growth. Our extensive experience ranges from world-leading brands to ambitious startups, delivering top-notch design, technical, SEO, and email marketing services with a commercially-centred strategy. We create superior designs and build exceptional websites that deliver unparalleled online experiences to your customers. Beyond building new or existing online stores, we propel brands forward with our unparalleled marketing services. With vast experience across various sectors and business sizes, we take pride in our people-first values that guide our teamwork and client relationships.

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What services does your e-commerce agency offer?

LOur e-commerce agency delivers a comprehensive range of services meticulously crafted to fulfil the ever-evolving needs of online businesses. From conceptualisation and design to development, implementation, and ongoing support, our offerings cover the entire e-commerce spectrum. We specialise in creating user-centric websites, optimising product catalogues, integrating secure payment gateways, and executing impactful digital marketing strategies to drive traffic and maximise conversions.

We take pride in our ability to tailor solutions that perfectly align with your business model, industry requirements, and target audience.

Our team consists of seasoned professionals with a proven track record in e-commerce development. We bring vast experience from successfully executing projects across diverse industries, ensuring that our solutions are technologically robust and aligned with the latest market trends and industry best practices. Our developers stay updated on emerging technologies to provide innovative, forward-thinking e-commerce solutions.

Do you work with specific e-commerce platforms?

Our agency specialises in working with various e-commerce platforms, recognising that each business has unique needs. We are proficient in Shopify development and marketing, but we can also offer marketing support for websites built on WooCommerce, Magento, BigCommerce, and others. Our expertise lets us make informed recommendations based on your business goals, scalability requirements, and budget constraints.

We don't adopt a one-size-fits-all approach; instead, we analyse your specific needs and select the most suitable platform or develop a custom solution that aligns seamlessly with your business objectives.

See our case studies

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E-commerce Agency UK

Ready to grow your e-commerce store?

Email Marketing - e-commerce SEO - Conversion Rate Optimisation

We empower e-commerce merchants to achieve dynamic growth by harnessing the potential of email marketing, driving organic traffic through SEO, and enhancing onsite experiences with our results-oriented CRO strategies. Our focal point is enabling customers to discover your brand and products through prominent search engines while also ensuring their ongoing engagement through the power of email. Our email marketing strategies revolve around precise customer segmentation and targeted buyer engagement at pivotal moments in their purchasing journey. The era of relying on paid social, paid search, and influencer marketing to expand your online store is a thing of the past. Whether you operate on BigCommerce, Adobe Commerce, WooCommerce, or any other platform, our comprehensive strategies can propel your store to unprecedented success. Embrace our CRO-focused methodologies to reach new pinnacles for your business.

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E-commerce Monthly Support Agency

Our monthly retainers offer unparalleled monthly support and growth for your e-commerce store. With our experienced e-commerce team, you can expect day-to-day support as well as dedicated monthly blocks of time to tap into our expertise in design, development, and e-commerce strategy. Our memberships provide strategic roadmaps focused on critical KPIs to drive continuous growth and optimise your traffic performance. Backed by world-leading brands, our membership support packages provide top-notch e-commerce website designers, development, knowledge, and advice. We're not just an extension of a growth agency and digital marketing agency; we are the solution for merchants seeking extra know-how, expanded audiences, and brand progression, whether in D2C or B2B. Our approach combines data analytics and creativity to craft effective long-term strategies, reflecting our unwavering dedication to our clients. Maximise profits, optimise your store for desktop or mobile, implement digital marketing services, and advanced mobile app development – our experienced e-commerce agency has your back. Trust is our hallmark; we take pride in delivering expert and passionate service.

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E-commerce Design & Web Development

Trusted e-commerce Agencies

We develop e-commerce stores & apps with the very best technology. Our extensive experience and expertise guide our approach to developing online stores. We harness the latest code frameworks, tools, and techniques to consistently deliver projects and tasks of the highest quality. With expertise in HTML, CSS, JavaScript, Liquid, and more, we are a powerhouse e-commerce agency with a solid technical background. Our focus on speed, technical SEO, and compliance means we excel in building themes and functionalities from the ground up or by utilising existing templates. Our proven track record demonstrates our ability to create stores that offer user-friendly content management, allowing anyone within your brand to make updates or changes effortlessly. Armed with the knowledge and processes to deliver complex e-commerce solutions and continuous innovation, we develop top-notch e-commerce apps tailored to meet your business needs. Our e-commerce development team collaborates closely with rigorous quality assurance measures to ensure that our web design services are infused with quality at their core. Our e-commerce development services breathe life into the beauty of design, guaranteeing that your store functions as a cutting-edge e-commerce website with an exceptional customer experience.

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E-commerce SEO Agency

Maximising exposure to your e-commerce store through SEO is our speciality. As a leading UK-based e-commerce SEO agency, we offer top-notch search engine optimisation services to ambitious e-commerce brands. Our holistic and data-led approach to e-commerce SEO is backed by well-informed expertise, combining the power of research, content marketing, technical optimisation, on-page & content, backlinks, and relentless data analysis to deliver commercially driven results. By leveraging cutting-edge technology and apps in the SEO industry, we meticulously analyse data to structure every aspect of your campaign. Our SEO strategists use powerful algorithmic tools to make strategic edits to your store based on SEO feedback, ensuring it meets all necessary organic search KPIs. The best e-commerce agencies prioritise customer experiences and consider these factors to produce the most effective setup for their e-commerce clients. In today's market, leveraging the power of SEO is essential for long-term growth, making PPC marketing through Google Ads or paid social a thing of the past. Our goals include ensuring your brand has a continued growing presence on major search engines, discovering new opportunities, and placing user experience at the centre of our strategy.

Learn about our e-commerce SEO services

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E-commerce Agency Partner UK

Data-driven strategies for e-commerce stores

Our expertise in e-commerce allows us to develop highly focused campaigns that deliver measurable results for our brands. We stay ahead of the competition by analysing web analytics data and shaping our content designs around observed traffic patterns. By considering visitor engagement, product performance, and purchase data, we ensure that our strategies are data-driven and effective. We employ a variety of acquisition channels such as Google search, Facebook, email marketing, and social media marketing to reach and convert your target audience. Using industry benchmarks, we optimise key performance indicators (KPIs) such as conversion rates and average order value to drive success for your business. We aim to maximise return on investment (ROI) and revenue while working alongside your team to ensure the success of PPC ads and online advertising. Through our email marketing campaigns and SEO strategies, we help grow your e-commerce business by maximising sales channels and creating brand awareness. We prioritise clear communication and strong relationships with our clients, providing full transparency throughout our partnership. Whether your goal is to improve return on ad spend (ROAS), enhance email engagement, optimise resources, conduct rigorous testing, develop a strong SEO strategy, foster business growth, or execute website development, our e-commerce agency services cater to merchants across various industries. We excel in helping your e-commerce store carve out a distinctive presence in the market, allowing you to outshine the competition and make a significant impact, regardless of your mission.

Keep customers coming back with the power of email marketing.

As a Klaviyo partner, we excel in delivering a strategic retention plan that harnesses the knowledge and power of AI email marketing, SMS, loyalty, and subscription strategies to maximise the lifetime value of your customers. Many brands overlook the potential of email marketing to retain customers, but our team of retention marketers crafts a customised approach to boost the value of each customer and elevate the ROI of customer acquisition costs. Our e-commerce developers possess extensive expertise in email marketing, leveraging cutting-edge technologies to drive repeat traffic to your e-commerce website. Email marketing offers numerous advantages for e-commerce companies and shoppers, making it an essential strategy for achieving your business goals. As a development agency, we optimise your e-commerce website's ability to retain customers through various email marketing features and integrations, enabling you to refine your business strategy and generate maximum revenue. With us as your trusted email marketing agency, you can confidently leverage the power of other retention-focused strategies alongside it.

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E-commerce Agency

We expertly design e-commerce stores to captivate and convert customers. Our team of dedicated UX creative web designers generates groundbreaking ideas that redefine website standards and ensure your store stands out. By conducting a comprehensive audit of competitors, retailers, and data, we create wireframes to optimise page layout and maximise onsite engagement. We skillfully embody your branding, logo, graphics, and assets while prioritising user flow and the sales process. We focus on reducing clicks to checkout and enhancing the buying experience with the utmost attention to quality and detail. Our in-house team has the necessary skills for e-commerce success, emphasising best practices for content creation. We also have a dedicated team for conversion rate optimisation, ensuring proactive problem-solving. To enhance efficiency, we utilise various systems and tools to streamline processes. We encourage e-commerce site owners to seek external consultation and form partnerships to gain fresh perspectives and innovative solutions. By deploying a coordinated mix of strategies, businesses overcome current challenges and position themselves to seize future opportunities. Through a holistic marketing approach encompassing SEO, content creation, and collaboration with specialists, e-commerce businesses can confidently maximise their return on investment and navigate the dynamic online commerce landscape.

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Are you looking to expand your e-commerce store internationally?

Our experienced e-commerce team excels in guiding brands to develop and execute successful international strategies online. We offer comprehensive support to help your brand launch a robust international e-commerce strategy. We have deep expertise in addressing various challenges such as international pricing, currency management, multi-store versus single-store approaches, geolocation, and implementing unique rules for each territory or region. In the e-commerce landscape, business owners often face a multitude of factors that directly impact their success. When it comes to marketing efforts, an excellent example is the effective use of international search engine optimisation (SEO) tactics. High conversion rates are paramount for e-commerce sites, and SEO is crucial in amplifying the site's visibility. To overcome these challenges, it's imperative for business owners to explore diverse methods to optimise their online presence. This may involve a combination of strategies, including creating compelling video content, adhering to best practices, and keeping up with industry trends. When your business collaborates with an e-commerce agency such as Why Matters, which possesses a deep understanding of conversion rate optimisation, you can derive substantial benefits from fresh perspectives and innovative solutions. This collaborative approach extends beyond the marketing team, involving employees across different departments. Consulting with specialists can help identify specific challenges and streamline processes, leading to more efficient implementation timelines.

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E-commerce Digital Marketing

Industry-leading partners for the very best stores

Can you redesign our existing e-commerce website?

We understand that leveraging the very best technical partners and software is crucial for delivering unparalleled onsite experiences to your customers. Our extensive partnerships with world-leading technology providers ensure that our merchants have access to the best-in-class technology for their businesses. From loyalty programs, review platforms, digital sales tools, and seamless back-end integrations, our expertise empowers you to make informed and decisive choices online. By bringing together top-tier platforms and integrating them with leading e-commerce marketing agencies, we not only assist brands in selecting the best partners but also offer custom web design integrations to ensure maximum brand consistency. Our unwavering focus on leveraging our e-commerce skills will elevate your store to new heights.

When it comes to addressing conversion rates, it's absolutely crucial to meticulously examine metrics that are truly impactful for the business, taking into account factors like return on investment (ROI) and customer acquisition costs. Additionally, a deep understanding of the various expenses involved, including staff salaries, can effectively steer business owners in the right direction. These are all essential considerations when selecting an e-commerce agency, and they are compelling reasons to embrace a comprehensive strategy to significantly enhance a multitude of metrics, propelling your store to the next level.

We are a top-tier e-commerce agency that has forged partnerships with the absolute best e-commerce marketing products in the industry. Whether you operate in the D2C or B2B commerce sphere, we are an elite digital agency fully capable of seamlessly integrating enhancements to various aspects of your business, encompassing shipping, inventory, payments, global selling, sales metrics improvement, website design, social media integration, marketing strategy, reviews, CRO strategies, and beyond. The array of options available is truly extensive, and we are unequivocally dedicated to empowering sellers in any vertical to elevate their stores to unparalleled heights. Do not hesitate to reach out and discover how you can revolutionise your store using the services of one of the most esteemed e-commerce agencies.

At our e-commerce agency, we pride ourselves on our diverse portfolio that spans multiple industries, including fashion, electronics, food and drink, and more. This extensive experience equips our team with a deep understanding of the unique challenges and opportunities within each sector. By leveraging these industry-specific insights, we customise our e-commerce solutions to perfectly align with the distinct needs and preferences of businesses across different domains.

Cutting-edge Technology Integration

Embracing innovation, our agency leads the way in integrating technology within the e-commerce landscape. We surpass conventional solutions by actively incorporating cutting-edge technologies into our offerings. From advanced payment gateways and secure transaction protocols to the integration of artificial intelligence-driven analytics and immersive augmented reality experiences, our unwavering commitment to staying ahead of the latest technological trends guarantees that our clients benefit from state-of-the-art solutions that elevate their online presence and distinguish them in the digital marketplace.

User-Centric Design Approach

Our development philosophy is unwaveringly centred around a user-centric design approach. A visually striking and intuitive interface is essential for a thriving e-commerce platform. Our design team painstakingly creates interfaces that not only captivate users with aesthetic appeal but also prioritise seamless navigation, thereby ensuring a flawless and delightful shopping experience. Through rigorous user testing and ongoing refinement, we are dedicated to creating interfaces that deeply resonate with your target audience, leading to heightened engagement and conversion rates.

Global E-commerce Solutions

Our agency excels at providing e-commerce solutions that transcend geographical boundaries in our ever-evolving, interconnected world. Whether you're a local business aiming to expand internationally or a global enterprise seeking a unified online strategy, our team possesses the expertise to craft solutions that resonate with diverse audiences worldwide. We adeptly incorporate cultural nuances, regional preferences, and international market trends to develop e-commerce platforms that effortlessly transcend borders and foster global business growth.

Mobile-First Development

Acknowledging the prevalence of mobile devices in modern commerce, our agency wholeheartedly embraces a mobile-first development approach. We recognise that consumers increasingly rely on smartphones and tablets for their online shopping. Thus, we meticulously optimise websites for various devices and screen sizes, ensuring a seamless and captivating user experience across platforms. Our unwavering mobile-first approach is focused on seizing the burgeoning market of mobile shoppers, improving accessibility, and maximising the reach of your e-commerce platform.

Data-Driven Decision-Making

Our agency prioritises data-driven decision-making and excels in implementing robust tracking and analytics tools to gather comprehensive insights. This wealth of data empowers us to refine strategies, optimise user journeys, and maximise the performance of your e-commerce site. By leveraging analytics, we make informed decisions, ensuring that your e-commerce strategy is not only intuitive but also backed by empirical evidence for continuous improvement and sustainable growth.

Strategic Digital Marketing Expertise

Beyond development, our agency excels in strategic digital marketing. Our comprehensive suite of services includes search engine optimisation (SEO), social media marketing, PPC, email campaigns, Amazon Seller Central, affiliate marketing and more. We view your e-commerce platform not merely as a website but as a vital component of your brand's digital presence. Our goal is to propel your brand to the forefront of the digital landscape, driving targeted traffic, increasing brand visibility, and, ultimately, achieving measurable results in terms of conversion rates and revenue growth.

Scalable Solutions for Growth

Our agency specialises in creating scalable e-commerce solutions tailored to adapt and grow alongside your business. Whether you're a startup with ambitious growth plans or an established enterprise looking to expand your online presence, our solutions are designed to meet your current demands and position you for future growth and expansion. We build flexible architectures to seamlessly accommodate your business's evolving needs.

Responsive Customer Support

Our dedicated support team provides timely and practical assistance, ensuring the smooth operation of your e-commerce platform. We are available around the clock to address inquiries, provide technical assistance, and promptly resolve any issues. Whether troubleshooting technical glitches, clarifying project progress, or offering guidance on optimising your e-commerce strategy, our responsive and personalised support ensures you feel confident and supported throughout your e-commerce journey.

Transparent Project Management

Openness is a fundamental aspect of our project management approach. Our clients are consistently informed throughout the entire process, from the initial consultation to project delivery. We offer detailed project schedules, regular updates on progress, and accessible communication channels. This helps create a cooperative atmosphere, ensuring that our clients can observe the development process, provide input, and trust that their e-commerce project is moving forward smoothly. Our dedication to transparency continues after the project is finished with our 3 month guarantee for all clients.

Top E-commerce Agency FAQs

What are frequently asked questions for e-commerce agencies?

Can you redesign our existing e-commerce website?

Our website redesign services are specifically designed to breathe new life into your online presence. Whether your current website requires a total overhaul or a simple refresh, our team of designers and developers works together to improve not only the visual appeal but also the user experience and functionality of your e-commerce platform. By conducting a comprehensive analysis of your current site, considering user feedback, industry trends, and your brand identity, we guarantee to deliver a revitalised, cutting-edge, and user-friendly design.

How do you ensure the security of our e-commerce website?

Our development process prioritises security above all else. We enforce industry-standard security measures, including SSL certificates, secure payment gateways, and robust data encryption, to fortify your e-commerce website and ensure the protection of sensitive customer information. Routine security audits, vulnerability assessments, and proactive monitoring are indispensable components of our unwavering dedication to upholding a secure online environment for your business and customers.

Do you offer ongoing support and maintenance?

Our agency offers comprehensive support and maintenance services to ensure your e-commerce site operates seamlessly. We provide troubleshooting, regular updates, performance monitoring, and proactive measures to address potential issues before they impact your site's functionality. Our dedicated support team is readily available to promptly address any queries, concerns, or technical problems.

Can you integrate third-party tools and plugins into our e-commerce site?

We understand the critical role of third-party integrations in elevating the functionality and performance of your e-commerce website. Our development team seamlessly integrates with various systems, including customer relationship management (CRM) tools, analytics platforms, marketing solutions, and other specialised software. By evaluating your unique needs, we provide informed recommendations and execute a flawless integration process to maximise your site's capabilities and overall performance.

How long does it take to develop an E-commerce website with your agency?

The timeline for developing your e-commerce website is influenced by various factors, such as the complexity of the project, the specific features required, and the size of the product catalogue. Our approach involves working closely with clients to establish realistic timelines and milestones. From the initial consultation to project planning, design, development, and testing, we aim to ensure a transparent and efficient process. Our commitment is to deliver a high-quality, fully functional e-commerce website within the agreed-upon timeframe without compromising on attention to detail.

What sets your agency apart from others in the market?

At our agency, we stand out by combining factors that drive our clients' success. We are dedicated to providing customised solutions that align with your specific business requirements. Our client-focused approach emphasises communication and cooperation. Our team comprises proficient professionals who are deeply passionate about staying ahead of e-commerce trends and technologies.

We are not simply website developers but rather creators of enduring partnerships with our clients. We offer continual support and strategic direction and customise our services to align with changing business goals. Our commitment to excellence, ingenuity, and client contentment distinguishes us as a trustworthy and pioneering e-commerce agency.

How can we get started with your e-commerce services?

Beginning a partnership with our e-commerce agency is a simple process. To start, please reach out to us via email or phone. Our devoted team will quickly respond to schedule an initial consultation with you. During this consultation, we'll take the time to understand your specific needs, business aspirations, and vision for your e-commerce platform. After our discussion, we will put together a detailed proposal that outlines the scope of work, project timeline, and cost estimates. Once you approve the proposal, we will start the development process, and we'll make sure to keep you involved and informed at every step to bring your e-commerce vision to life online.