BUILD AND MARKET YOUR SHOPIFY STORE
We help e-commerce brands maximise growth opportunities
We help e-commerce brands maximise growth opportunities
Why Matters is a Shopify Partner agency based in Brighton with over 20 years of ecommerce experience. We work exclusively with Shopify, providing design, development, SEO, email marketing, and subscription services for DTC and B2B brands.
Our services cover the full ecommerce lifecycle: custom Shopify theme builds and redesigns, conversion rate optimisation, SEO strategy and implementation, email marketing automation through Klaviyo, subscription programme setup through Recharge, and ongoing monthly support retainers. We do not spread our expertise across multiple platforms. Every member of our team works with Shopify every day, which means deeper knowledge, faster delivery, and better results for our clients.
For a detailed look at what working with a Shopify agency involves, see our guide on how to choose the best Shopify development company.
Launching your Shopify store is the beginning, not the finish line. The stores that grow sustainably are those that invest in the channels that compound over time: organic search, email marketing, and conversion rate optimisation.
Our growth services focus on three areas. First, SEO that builds organic traffic month over month without ongoing ad spend. Second, email marketing through Klaviyo that turns first-time buyers into repeat customers through automated lifecycle flows. Third, conversion rate optimisation that ensures the traffic you are already generating converts at a higher rate, delivering more revenue from the same visitor volume.
For a structured approach to growing a new store, see our first 90 days marketing plan for new Shopify stores. For traffic strategies beyond SEO, see our guide on how to get more traffic to your Shopify store.
Our development team builds Shopify stores using the latest theme architecture, coding standards, and performance best practices. We work with HTML, CSS, JavaScript, Liquid, and Shopify's Online Store 2.0 section architecture to deliver stores that are fast, accessible, and easy for your team to manage without touching code.
Whether you need a custom theme built from scratch, a migration from another platform, or ongoing feature development on an existing store, our developers handle the technical complexity so you can focus on running your business. Every build is tested across devices and browsers, optimised for Core Web Vitals, and delivered with full documentation.
For more on our development capabilities, see our Shopify developers page.
Every recommendation we make is grounded in data. We use Google Analytics 4, Google Search Console, Klaviyo analytics, and Shopify's native reporting to understand what is working, what is not, and where the highest-impact opportunities lie. We track the metrics that connect directly to revenue: conversion rate by device and traffic source, email revenue per recipient, organic keyword rankings, and customer lifetime value.
As a certified Klaviyo partner, email marketing is a core part of our growth service. We build the five essential automated flows (welcome series, abandoned cart, post-purchase, browse abandonment, and win-back) that generate the majority of email-driven revenue for Shopify stores. Beyond automation, we manage campaign strategy, list segmentation, and deliverability to ensure your emails reach the inbox and drive sales.
For our email marketing approach in detail, see our Shopify email marketing guide. For list-building strategies, see our guide on how to get more Shopify email subscribers.
Expanding your Shopify store into international markets introduces complexity around pricing, currency, language, shipping, duties, and SEO. Our team has deep experience configuring Shopify Markets for multi-market selling, including localised pricing, multi-currency checkout, hreflang implementation for international SEO, and duties and tax calculation.
Whether you need a single Shopify store serving multiple markets or a multi-store architecture for different regions, we help you choose the right approach and implement it without disrupting your existing operations. For a full guide to Shopify's international selling capabilities, see our article on Shopify Markets.
