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Shopify SEO agency

A SHOPIFY SEO AGENCY YOU CAN TRUST
TELL US ABOUT YOUR SHOPIFY REQUIREMENTS.

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Increase Sales With Our Shopify SEO Service

SEO STRATEGIES THAT WORK

Paid ads are getting more costly each year, making organic search engine optimisation more important than ever for business success. When implemented correctly, an SEO strategy delivers ongoing traffic and leads for many months into the future. Tired of feeling unsure about where to focus your SEO efforts? Our team has helped clients just like you gain better results. We take the guesswork out of SEO so you can focus on growing your business, not chasing analytics.

Our free SEO audit provides a personalised action plan to boost your search rankings and visibility. We'll outline the specific on-page, off-page, and technical tweaks needed to send your organic traffic soaring. Let us analyse your website and digital presence to uncover optimisation opportunities you may be missing

  • TECHNICAL SEO

    We will optimise your website and server so that search engines can crawl and index your site more effectively.
  • KEYWORD RESEARCH

    We will work with you to identify keywords potential customers are searching to find your services or goods.
  • CONTENT MARKETING

    Our content writers are at your disposal to write articles that are optimised to increase organic traffic and boost your SEO.
  • BACKLINKING

    We will help you secure the best links from authoritative sites to help improve your SEO performance
  • ON-PAGE SEO

    Our team of SEO experts will help optimise individual web pages to rank higher for your best converting keywords.

Increase Search Performance with Shopify SEO Experts

We are a leading Shopify-accredited SEO agency in the UK, specialising in providing top-notch search engine optimisation services to ambitious Shopify & Shopify Plus brands. Our approach to Shopify SEO is comprehensive and data-driven, backed by expert knowledge. We harness the power of thorough research, technical optimisation, on-page and content strategies, backlinks, and meticulous data analysis to deliver impactful, commercially driven results. Our strategies leverage cutting-edge technology and top Shopify apps within the SEO industry to gain deep insights and meticulously organise every aspect of a campaign. We prioritise our clients with a people-first approach, coupled with unwavering expertise at the core - a source of immense pride for us.

Our SEO services begin with thorough and commercially centric keyword research to identify opportunity keywords, alongside exploring your competitors and their top-performing traffic keywords. From here, we'll conduct a full site review to understand the current SEO status and identify core page improvements. In addition to improving the existing site structure, we'll form a longer-term content plan to enhance and support the keyword targets. Our development team provides thorough technical audits to maximise on-site efficiency in our search strategy. Lastly, we support merchants with digital PR campaigns to build backlinks and improve the trust leading search engines have for your store.

Tired of Always Having To Rely On Paid Ads To Generate Sales?

95% of web experiences start with a search engine.

Shopify Agency - SEO Agency

Are you thinking of improving your Shopify SEO e-commerce performance?

Listen up because Google commands over 85% of all web searches and uses an algorithm to rank websites. Let's talk about SEO (Search Engine Optimization) – it's the game plan to elevate your rankings by zeroing in on the keywords your customers are searching for. This will help you attract more traffic to your products and significantly boost sales, leads, ROI, revenue, and conversions from your store. Our method blends a range of skills like technical optimisation, link building, and content optimisation with our extensive knowledge to skyrocket your e-commerce business. We're a dynamic team primed to execute our recommendations and amplify your organic traffic.

Whilst we have a wealth of SEO experience, our niche and specific extensive experience with Shopify equips us to provide expert strategies for Shopify-powered e-commerce brands. Shopify's stringent and regulated structure requires us to carefully consider the platform's specific nuances, including URL structures, sitemap formation, and internal linking strategies. As a specialised, multidisciplinary Shopify team, we are fully prepared to assist you in maximising your organic search strategy.

Shopify Agency - SEO Agency
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Keyword Research

SEO Strategies crafted around your customer's searches

A keyword serves as the cornerstone of a webpage or business, encapsulating the essence of its content. It is crucial that the selected keyword not only accurately represents the web page's content but also aligns with the search behaviours of the target audience. Understanding customer search patterns allows for the development of a comprehensive strategy to enhance search engine rankings, ultimately increasing visibility and exposure to potential customers. We also consider supplementary data, such as PPC performance, to refine our approach further. Keyword research forms the basis of our Shopify specialist SEO strategies, where we employ cutting-edge tools to analyse search volumes and ranking difficulty and even monitor our competitors' keyword rankings. Our strategies are driven by commercial insights, differentiating us from other agencies.

In the fiercely competitive e-commerce landscape, products with similar names can make keywords highly competitive. It is essential to comprehend how search engines generate diverse results and name products accordingly. Additionally, we utilise product range structures to target specific search terms. Our Shopify SEO strategies are not only aligned with Shopify's specific requirements but also utilise strategic keyword placement to guide customers through a tailored journey, maximising conversions.

Shopify Agency - SEO Agency

Shopify SEO Agency

Our SEO-optimized content is expertly crafted to effectively engage a larger customer base. Content marketing is essential to success across industries, boosting SEO rankings and actively capturing customer interest. Our comprehensive approach includes creating new articles and blogs tailored to your business and strategically targeting specific search terms to maximise visibility across search engines. We intricately optimise critical page structures like product pages, collection pages, product listing pages, and crucial topical landing pages. On-site content SEO optimisation is equally pivotal, as it conveys vital information about your business to Google. As a top-tier Shopify SEO agency, we collaborate with you to optimise on-site content while keeping your keyword targets in focus. Our tailored approach ensures that your business benefits from targeted organic traffic, leveraging subjective improvements combined with the cutting-edge capabilities of AI for content relevancy.

In addition to enhancing existing content and page structures, we expand content around critical topics to intensify the relevance of our keyword targets and establish trust signals with search engines. Our expertise extends to optimising collection pages, Shopify store navigation, and product page layouts to elevate quality and bolster ranking potential. We meticulously scrutinise product titles, page schema, and product descriptions, aligning them with platforms such as Google Rich Search results and Google Shopping. Our dedicated team continuously monitors performance, optimising content for long-term effectiveness and sustainable maintenance.

Shopify Agency - SEO Agency

Shopify SEO Experts - SEO Digital PR

Digital PR Strategies

As Shopify SEO specialists, we excel at optimising on-site and off-site factors, including the vital aspect of backlinks. Backlinks are a crucial metric that Google uses to assess your web presence and credibility. When other reputable websites link to your site, it signals to Google that your site is noteworthy. However, it's not just about quantity; quality matters too. Google evaluates the reputation of the linking sites, known as domain authority, to determine who ranks at the top. We craft targeted digital PR strategies to secure valuable backlinks and enhance search visibility.

Our dedicated digital PR team effectively elevates your brand's exposure and secures features on esteemed websites in your industry, thereby boosting referral traffic and bolstering your domain's reputation. Through strategic digital PR, we foster trust in your brand and elevate its ranking as an integral component of our comprehensive e-commerce SEO strategy. Our meticulous approach involves assessing the authority and relevance of backlink opportunities, ensuring maximal impact for your business. Our digital PR SEO strategies are meticulously devised to yield long-term, trustworthy results.

Shopify Agency - SEO Agency

Shopify SEO Agency - Technical SEO

Our expertise in SEO and technical optimisation is unmatched. We go beyond content and link improvements, delving into the code and elements of your store to maximise performance, speed, and user experience. Through proven development practices, we enhance crawlability and ensure a positive user experience, two critical ranking factors for top search engines. Our comprehensive audits cover page structure, structured data, reviews, themes, URL optimisation, performance, security, and more, allowing us to create a clear roadmap for a performance-driven SEO strategy.

In addition, our technical SEO strategies involve thorough site crawls to assess links, 404 errors, and internal links. We meticulously review and validate store schema, including review schemes, product schema, and more. With extensive experience in international SEO, we handle HREFLang tags and on-site canonicals as part of our audits. Finally, we optimise store speed through image optimisation, core web vitals, javascript optimisation, and more.

Shopify Agency - SEO Agency

Shopify International SEO Agency

Expand globally with international SEO

Our team has the experience and skills to maximise organic search exposure while safeguarding your existing rankings as you expand into new markets. Whether you have multiple stores or a single one, our tailored Shopify Markets strategies are designed to meet your business's unique needs. We'll manage duplicate content with Hreflang, implement specific canonicals, and send clear signals to top search engines for optimal store rankings. Trust us to provide expert consultancy on structuring your domain strategy for internationalisation, including leveraging subdomains and subfolders. If you're ready to grow and scale your e-commerce business internationally, look no further than our proven international SEO strategies.

Shopify Agency - SEO Agency
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Our comprehensive checklist for Shopify SEO:

  • 1. Complete SEO Audit: We will conduct a thorough website audit to review content and backlink profiles.
  • 2. Technical SEO: We'll identify and address SEO issues such as duplicate titles, missing ALT tags, 404 errors, and other technical on-page SEO aspects.
  • 3. Website Speed Optimization: We'll ensure that your website delivers a superb user experience and achieves high core web vital scores in Google Search Console.
  • 4. Customized Shopify SEO Strategy: We will compile a list of highly searched keywords utilising comprehensive keyword research tools and industry knowledge.
  • 5. Product Page Optimization: We will optimise individual product keywords with higher conversion rates to ensure visibility when customers search for those product keywords.
  • 6. Content Strategy: We will provide recommendations to enhance the value and SEO optimisation of your website's content.
  • 7. Creating Internal Links: By crafting high-quality content that attracts backlinks, we will execute a successful link-building campaign.
  • 8. Category Page Optimization: We will optimise category pages to boost organic traffic for Shopify websites.
  • 9. Monthly Progress Reports: We will deliver detailed progress reports for all targeted keywords along with actionable insights each month.
Shopify Agency - SEO Agency

Shopify SEO Agency

Get a free SEO Audit Today

We offer an all-encompassing plan driven by unparalleled expertise and unwavering trust. Our plan features a top-tier SEO strategy crafted by a team of multidisciplinary experts. We are dedicated to elevating your store's search result ranking through meticulously planned objectives and tactics, all while consistently monitoring SEO performance. Our team, comprised of SEO strategists, content writers, digital PR experts, and SEO specialist developers, is ready to propel your SEO strategy to new heights. With vast experience across various industries, we specialise in delivering result-driven SEO campaigns. Our success stems from a meticulously crafted, multi-pronged strategy formulated by a diverse team of experts with a wide array of skills and techniques. Share details about your company and e-commerce store to initiate a high-impact SEO partnership with Why Matters today.

Shopify Agency - SEO Agency

FREQUENTLY ASKED QUESTIONS

How long does it take to see results with SEO?

It's important to note that the timeframe for observing results from SEO efforts can be quite variable and is contingent upon the progress made. Generally, we tend to observe positive SEO indicators within a few months of initiating work. The actual impact of SEO may become evident between 3 to 6 months. It's crucial to consider that the nature and extent of results can differ based on the particular industry and the level of investment in the services. Given the unique competitive landscapes in various industries, it's challenging to make broad generalisations. If you'd like to delve deeper into your specific strategy, we encourage you to engage in a conversation with our dedicated SEO team.

Does SEO work, and is it worth it?

Google processes an astounding 99,000 searches every second, making it a vital source for driving traffic to your website. Investing in SEO is crucial for attracting more customers online, but only with the right strategy. A successful search engine optimisation campaign requires a comprehensive approach that encompasses on-site content, keyword research, technical optimisation, and digital PR to convey positive signals to Google and maximise results. Moreover, SEO is an ongoing process that demands continual optimisation due to changing algorithms and growing competition. While SEO is a valuable investment for e-commerce businesses, it's essential to acknowledge that it may not yield rapid results and will require a significant amount of time to deliver tangible outcomes.

What is a Shopify SEO agency?

A Shopify SEO agency is a highly specialised digital marketing firm dedicated to optimising the search engine visibility and rankings of online stores on the Shopify platform. These agencies have a team of seasoned experts with in-depth knowledge of Shopify's e-commerce ecosystem and extensive experience in search engine optimisation (SEO) techniques. Their ultimate objective is to empower Shopify store owners to significantly boost their organic traffic, elevate their website's visibility in search engine results pages (SERPs), and ultimately drive a higher volume of qualified leads and sales. By leveraging advanced strategies such as meticulous keyword research, comprehensive on-page optimisation, thorough technical SEO audits, strategic link building, compelling content creation, and insightful data analysis, a Shopify SEO agency can undeniably elevate the online presence and profitability of any Shopify store.

Is SEO on Shopify different to other websites?

Mastering SEO strategy on Shopify requires thorough knowledge of the platform's unique URL structures, taxonomy, and sitemap. Only experts with deep Shopify expertise can effectively manage these specific nuances and address the platform's distinct challenges. Additionally, optimising technical SEO and enhancing content may necessitate the expertise of Shopify designers and developers to modify and improve the code and frontend experience.

Can a Shopify SEO agency help with keyword research and analysis?

A Shopify SEO agency is an expert in keyword research and analysis. These agencies specialise in optimising Shopify websites for search engines, ensuring higher rankings in search results and attracting more organic traffic. They conduct comprehensive keyword research to identify the most relevant and high-performing keywords for your specific industry or niche, considering factors such as search volume, competition level, and user intent. By leveraging their expertise and advanced tools, a Shopify SEO agency can optimise your website's content, meta tags, product descriptions, and other elements to align with targeted keywords, thus significantly improving your website's visibility and driving more qualified traffic to your online store.

What strategies does a Shopify SEO agency employ to drive organic traffic?

A top-notch Shopify SEO agency employs a comprehensive set of strategies to significantly boost organic traffic to their clients' online stores. First, they meticulously conduct keyword research to pinpoint high-volume and relevant keywords for optimisation. Subsequently, they fine-tune the website's meta tags, including title tags and meta descriptions, to guarantee they precisely represent the content and captivate search engine attention. Moreover, they prioritise crafting compelling content that seamlessly integrates these targeted keywords. This includes blog posts, compelling product descriptions, and category pages. The agency also dedicates efforts to securing high-quality backlinks from esteemed industry websites, significantly enhancing the website's authority and visibility in search results. Additionally, they optimise the website's loading speed, mobile responsiveness, and user experience to elevate overall performance.

Is it worth paying for SEO services for my Shopify store?

Investing in Shopify SEO services is absolutely worth it if you want to boost your e-commerce business website's visibility, drive targeted traffic, and increase sales. Why Matters is an excellent choice to help you identify and target the right keywords, optimise your Shopify website's on-page elements, and provide a thorough SEO audit to elevate your site's search engine ranking. This will undoubtedly lead to increased visibility, higher click-through rates, and, ultimately, more sales and revenue.

How can I improve Shopify SEO through product descriptions?

To enhance Shopify SEO through product descriptions, follow these effective strategies:

  • 1. Use relevant keywords: Incorporate keywords that potential customers might use when searching for products like yours.
  • 2. Ensure uniqueness: Craft unique descriptions to avoid Google penalising your website for duplicate content.
  • 3. Optimise for readability: Create easy-to-read content with headings, bullet points, and short paragraphs.
  • 4. Utilise images and videos: Enhance your content with visually appealing media, which will provide more information for search engines like Google.
  • 5. Utilise Alt tags: Add alt tags to images to improve search visibility and accessibility for visually impaired individuals.

Have you worked with other businesses in my industry before?

Our many clients span numerous industries, from fashion to food to health and beauty. See our case studies to learn more.

How do your services differ from those offered by other Shopify SEO agencies?

We are one of the leading Shopify agencies for SEO, providing comprehensive services in web design, web development, and marketing. Our approach encompasses not only the technical aspects of site performance but also focuses on enhancing the user experience and seamlessly integrating SEO into your broader marketing strategy.

How much do your Shopify SEO services cost, and what is the process for getting started?

To begin, contact us to receive a complimentary SEO Audit for your website. We can commence your campaign within 30 days or even sooner. The pricing is determined by the volume of work orders each month. Our SEO package commences at £750 per month.

Is Shopify Good for SEO?

Shopify stands out as the top E-commerce platform for your store, offering unparalleled SEO customisation. It leads the pack with its exceptional speed, seamless checkout process, mobile responsiveness, top-notch security, and appealing design. These fundamental elements are closely scrutinised by Google, and once they meet the mark, they can significantly elevate your search engine rankings.

Does Shopify do SEO for you?

While Shopify has some SEO features built in, to get the most out of it from an SEO point of view, you'll need to do a lot of the work yourself or hire an SEO agency with Shopify experience to guide you.

Do Shopify sites rank well?

The CMS of a site has no impact on its ability to rank well. How the website is managed and set up within that CMS truly matters. A properly configured Shopify site stands a strong chance of ranking well.

Do tags in Shopify help with SEO?

Tags can be helpful to organise content, but they don't tend to directly impact your ability to rank.

Is Shopify 2.0 better for SEO?

Shopify 2.0 themes are significantly more straightforward to manipulate and customise, providing a distinct advantage for SEO. Additionally, these themes can effectively enhance site speed and facilitate a broader range of API integrations to improve SEO performance significantly.

What is the best Shopify app for SEO?

When it comes to enhancing your site's SEO, look no further than SEO Manager. If images are essential to your offerings, Booster SEO & Image Optimize is also worth exploring. Keep in mind that an excessive number of apps can slow down your page-load speed, negatively impacting search engine ranking algorithms. Nonetheless, a specialist Shopify SEO expert will be required to develop tailored strategies to optimise the technical elements within your website.