BUILD AND MARKET YOUR SHOPIFY STORE
We help e-commerce brands maximise growth opportunities
We help e-commerce brands maximise growth opportunities
Paid advertising costs continue to rise. SEO delivers ongoing organic traffic without per-click costs, and the results compound over time rather than stopping when the budget stops. Our Shopify SEO service covers every layer of search optimisation: technical audits, keyword research, on-page optimisation, content strategy, and digital PR.
We start every engagement with a free SEO audit that identifies the specific technical, content, and authority gaps holding your store back. From there, we build a prioritised roadmap targeting the improvements that will deliver the strongest commercial impact first.
We are a Shopify Select partner with Verified Skills across development and marketing, so the fixes we recommend are fixes our own team can build. Our audits keep finding the same problems: of 265 Shopify stores we have audited, 196 were still on legacy themes that predate Online Store 2.0, and upgrading to Online Store 2.0 has produced an average gain of 23 points in mobile PageSpeed.
For a comprehensive guide to Shopify SEO, see our Shopify SEO guide.
Shopify has platform-specific SEO constraints that generalist SEO agencies often miss. Fixed URL structures with /products/ and /collections/ folders, auto-generated canonical tags that can create issues when products appear in multiple collections, tag pages that generate thin content at scale, and a theme system that affects how structured data is generated all require specialist knowledge.
Our team understands these Shopify-specific patterns because we work with them every day. We know how Shopify's sitemap is structured, how to handle canonical tag conflicts across collections, how to manage tag page indexation, and how to implement schema markup within Shopify's Liquid templating language. This platform-specific expertise means our SEO work is more targeted and delivers faster results than a generic approach applied to Shopify.
Our SEO services begin with commercially focused keyword research to identify opportunity keywords alongside competitive analysis of your competitors' top-performing traffic. From there, we conduct a full technical audit, build a content plan to support your keyword targets, and implement digital PR campaigns to earn the authoritative backlinks that strengthen your domain's ranking potential.
Keyword research is the foundation of every SEO strategy. We identify the specific search terms your target customers use when looking for products like yours, prioritised by commercial value rather than just search volume.
We analyse search volume, keyword difficulty, and purchase intent to build a keyword map that targets realistic opportunities for your domain's current authority level. For most Shopify stores, the strongest opportunities lie in mid-tail and long-tail queries where specialist content can compete against larger competitors. We also analyse your competitors' top-performing organic keywords to identify gaps and opportunities they are ranking for that you are not.
The keyword research informs every other element of our SEO work: which product and collection pages to optimise first, which blog topics to create, and which pages to target for internal linking.
Backlinks from authoritative websites are one of the strongest ranking signals Google uses. Our digital PR service secures editorial coverage and backlinks from relevant publications in your industry, strengthening your domain authority and improving rankings for every page on your store.
We build targeted outreach campaigns around genuine story angles: product launches, founder narratives, industry data, and seasonal moments that journalists are actively covering. Every backlink we earn comes from a real editorial placement, not paid link schemes or directory submissions. We assess the authority and relevance of every opportunity to ensure maximum impact for your domain.
For a broader guide to PR for ecommerce brands, see our article on how to do effective PR for ecommerce brands.
Expanding into international markets requires careful SEO planning to ensure the right version of your store appears in the right market's search results. We implement hreflang tags, configure Shopify Markets, manage duplicate content across regional versions, and set up domain strategies (subdomains, subfolders, or country-specific domains) based on your business requirements.
For a full guide to Shopify's international selling capabilities, see our article on Shopify Markets.
When you work with an ecommerce SEO specialist at Why Matters, the person planning your SEO works alongside the developers who change your theme. Recommendations are built, checked and measured by one team rather than waiting in another supplier's queue.
Whoever you hire, an ecommerce SEO specialist should talk about revenue before rankings. Ask how they would handle collection page copy, product variants, out of stock products and internal linking, and how they report organic sales from Shopify rather than traffic alone.
A good specialist now watches AI search too: some of our clients see up to 5% of their traffic arriving from AI assistants. Our guide to generative engine optimisation explains how we work on it.
We offer a free SEO audit that analyses your store's technical performance, on-page optimisation, content gaps, and backlink profile. The audit produces a prioritised action plan showing exactly where to focus for the strongest organic growth. You get a written report within 3 to 5 working days, plus a call to talk it through. All we need is your store address, your contact details and access to your Google Search Console.
Tell us a little about your store and we'll get back to you within 24 hours.
