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WHY MATTERS - SHOPIFY AGENCY

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Helping Founder-Led Shopify Brands Grow Through Subscriptions & Repeat Purchases

We help founder-led Shopify brands build more profitable, predictable businesses by increasing subscriptions, improving customer retention and driving more repeat purchases. Through commercial strategy, Shopify optimisation, CRO and lifecycle marketing, we help turn first-time customers into loyal, long-term customers.

  • Pay per-perfomance payment options (call us)
  • 3 month guarantee
  • Ad-hoc or retainer services
  • Marketing and Development services
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NOT YOUR TYPICAL SHOPIFY AGENCY

Most Shopify agencies build websites. We help founder-led Shopify brands build more valuable businesses.

Our focus isn't simply launching beautiful stores. We help brands increase customer lifetime value by growing subscriptions, improving customer retention, increasing repeat purchases and creating better experiences that encourage customers to buy again and again. Every recommendation we make is driven by commercial outcomes, not just design trends or new technology.

Whether you need a subscription strategy, Shopify optimisation, conversion rate optimisation, lifecycle marketing, Klaviyo automation or ongoing development, we become an extension of your team. We work alongside ambitious founders to identify growth opportunities, prioritise initiatives with the greatest commercial impact, and continually optimise performance as your business evolves.

Unlike traditional agencies that disappear once a project is complete, we believe long-term partnerships produce the strongest results. As a retained client, you'll have direct access to our small but highly experienced team of Shopify developers, designers, marketers and e-commerce strategists. You'll benefit from ongoing strategic guidance, proactive recommendations and rapid implementation without the cost of building an in-house team.

Our flexible retainers are designed around long-term growth rather than one-off projects. Whether you're looking to scale your subscription programme, increase repeat purchases or unlock the next stage of growth, we'll provide the expertise, accountability and support to help you get there.

Arrange a complimentary strategy consultation to discover how Why Matters can help you build a more profitable, predictable Shopify business.

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WHAT Grow Customer Lifetime Value

We help founder-led Shopify brands increase subscriptions, improve customer retention and generate more repeat purchases to build more profitable, predictable businesses.

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HOW Strategy + Execution

From commercial strategy and Shopify optimisation to development, CRO, Klaviyo and lifecycle marketing, we become an extension of your team and continuously improve performance.

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WHY Long-Term Partnerships

The best results come from long-term collaboration. We work with ambitious brands that want a proactive partner focused on sustainable growth, not just completing projects.

REVIEWS

Mama Bamboo

Thanks to Why Matters' efforts, we increased our conversion rate by 40% and site speed by 85%. The team launched the new site theme within four months and was honest and transparent throughout the engagement. Overall, they were pragmatic and dedicated to our success.

Author CEO, Mama Bamboo
HOLOS LONDON LTD

Why Matters successfully launched our wholesale store and applied the new theme to our website. The team excelled at finding pragmatic solutions to issues and being responsive through email. They delivered on time despite scope changes, and their flexibility and expertise stood out.

Author Director, HOLOS LONDON LTD
HALO COFFEE

The Why Matters team was able to successfully reduce our CoA on new customers due to their hands-on management style and quick and reliable responses. We appreciated how the team cared about the environmental side of the company's operations.

Author Digital Marketing, Halo Coffee
Gee Hair

I'm really pleased with the quality and attention to detail in their work. They were quick to respond, and after two other developers attempted the same job, these guys got it done immediately and at a great price.

| also appreciate the 3-month guarantee they offer with all their work - it really builds trust.

Highly recommend!

Author Co-Founder, Gee Hair
Juno Clinic

| highly recommend Why Matters. This is the second time | have worked with them and | am planning to do so again. They are knowledgeable, creative, responsive, professional and hard working. | came across other overseas companies that were asking for £thousands up front that is a big risk for a small company. Why Matters is much more reasonable and did a fabulous job in building 2 websites for me.

Author Founder, Juno Clinic
CRISSKICKS

It has been a pleasure working with the Why Matters team. We are a new business and needed a lot of guidance on all aspects of our site and e-commerce needs. Marcus allowed us to see our designs and ideas alongside recommendations to help guide us on our vision. No ask felt too big, and the revisions were done quickly. The project was delivered beyond expectations, and we continue to work with Why matters in the future!

Author Founder, CRISSKICKS
LAINE BREW CO

I couldn't rate the Why Matters team more highly. They have been an absolute pleasure to work with on a new section of our shop for a collaboration launch. They delivered on time, and in full, and took the stress out of everything. They were quick to respond and tweak things as required, and solved a number of issues that arose very quickly.

Author Marketing Manager, Laine Brew Co
Hometastic Solutions

I have been working with Why Matters for many years and super happy with their work. They built 3 websites for us, including 2 eCom stores. Marcos always up for challenge, and we've never had any issues they wouldn't solved. What's very crucial for the startup like us, it's their affordable price range. I highly recommend this company!

Author Co-Founder, Hometastic Solutions
KeriKit

Why Matters' work has boosted the client's site health score from seven to 73. Flexible and accommodating, the team is focused on exceeding expectations and ensuring client satisfaction. They show their support and commitment to the client's success by delivering high-quality results on time.

Author Founder, KeriKit
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OUR VERTICALS

We specialise in helping Shopify brands that thrive on repeat purchases, subscriptions and customer loyalty. Our experience spans health and wellness, supplements, skincare, beauty, cosmetics, haircare, food and drink, coffee, tea, meal kits, snacks, chocolate, baby products, nappies, pet food, pet care, household essentials, cleaning products and other subscription-friendly consumer brands. Whether you're launching a new Shopify store or scaling an established business, we help brands acquire high-LTV customers, increase repeat purchases and build subscription programmes that drive long-term, sustainable growth.

VIEW OUR PORTFOLIO
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DEVELOPMENT SERVICES - FRONTEND

  • Custom Subscription
  • Custom Customer Portals
  • Custom Bundles
  • Worldwide fulfillment
  • Website Migration
  • Shopify Markets
  • Custom Theme Development
  • Shopify Plus
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DEVELOPMENT SERVICES - BACKEND

  • Shopify API Development (Admin API, GraphQL & REST)
  • Custom Shopify App Development
  • ERP, CRM & Third-Party System Integrations
  • Klaviyo, Subscription & Payment Gateway Integrations
  • Shopify Functions & Custom Backend Logic
  • E-commerce Automation & Workflow Development
  • Webhooks, Data Syncing & API Infrastructure
  • Node.js, TypeScript, PHP & Python Development
  • Backend Performance Optimisation & Error Handling
  • Git Version Control & Deployment Workflows

MARKETING SERVICES

  • Google & Bing Ads
  • Digital PR
  • Meta
  • Email Marketing
  • SEO
  • CRO, UX & UI
  • Affiliate Marketing
  • Content Marketing
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OUR VALUES

At Why Matters we bring ideas to the table but we also listen. Everything we do is underpinned by collaboration: we not only work as a team internally but we also ensure there is a steady dialogue with each of our clients, which we're able to do thanks to our dedicated account managers.

  • TRANSPARENT

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    When you choose Why Matters you can rest assured there are no hidden fees and that you'll always be kept in the loop.
  • Accessible

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    We predominately work with small to medium-sized business and have a selection of flexible packages to suit every budget - even if you're a one-man band, we can help.
  • Nurturing

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    The wellbeing of our employees is a priority - our internal processes and flexible attitude ensures a positive working environment.
  • Passionate

    Shopify Agency Passionate
    Every member of our team is passionate about Shopify and excited by the opportunity to bring new ideas to life.
  • Ever-evolving

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    Whenever there is a update to Shopify every member of our team undergoes top-up training. We also offer continuous professional development for those that want to further their skills.
  • Authentic

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    We don't have time for jargon - we talk to our clients like we talk to our friends: in a straightforward, approachable and friendly manner.
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OUR SHOPIFY PREMIUM PACKAGES

Our Shopify e-commerce packages are designed to meet the unique needs of growing Shopify stores at any stage.

Packages range from foundational SEO and pay-per-click advertising support to premium retainer packages that provide dedicated teams to accelerate the growth of your business through boosting search visibility and significantly scaling store performance.

RETAINER THE WELCOME PACKAGE
AD-HOC THE 5-HOUR BLOCK PACKAGE
RETAINER GROW 360 SHOPIFY RETAINER PACKAGE
RETAINER THE COMPLETE PACKAGE
RETAINER RUN SHOPIFY RETAINER PACKAGE
RETAINER RUN LITE SHOPIFY RETAINER PACKAGE
RETAINER SEO RETAINER PACKAGE

SEO SHOPIFY AGENCY

Paid ads are getting more costly each year, making organic search engine optimisation more important than ever for business success. When implemented correctly, an SEO strategy delivers ongoing traffic and leads for many months into the future. Tired of feeling unsure about where to focus your SEO efforts? Our team has helped clients just like you gain better results. We take the guesswork out of SEO so you can focus on growing your business, not chasing analytics.

Our free SEO audit provides a personalised action plan to boost your search rankings and visibility. We'll outline the specific on-page, off-page, and technical tweaks needed to send your organic traffic soaring. Let us analyse your website and digital presence to uncover optimisation opportunities you may be missing

  • TECHNICAL SEO

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    We will optimise your website and server so that search engines can crawl and index your site more effectively.
  • KEYWORD RESEARCH

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    We will work with you to identify keywords potential customers are searching to find your services or goods.
  • CONTENT MARKETING

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    Our content writers are at your disposal to write articles that are optimised to increase organic traffic and boost your SEO.
  • BACKLINKING

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    We will help you secure the best links from authoritative sites to help improve your SEO performance
  • ON-PAGE SEO

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    Our team of SEO experts will help optimise individual web pages to rank higher for your best converting keywords.
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EXCLUSIVE CONTENT

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WHY

Do you have an exciting brand that the world needs? Call us today and see if you qualify for our Pro Bono consulting and marketing services

OUR PARTNERS

FREE GROWTH DIAGNOSTIC

Run a quick diagnostic on your store and get an instant snapshot of where your biggest growth opportunities are hiding.