BUILD AND MARKET YOUR SHOPIFY STORE
We help e-commerce brands maximise growth opportunities
We help e-commerce brands maximise growth opportunities
We build and market Shopify stores that earn repeat purchases: subscriptions, retention and lifetime value, not just a launch. Published prices, no long contracts, and a 3 month guarantee on every build.
Written report in 3 to 5 working days, plus a call to talk it through.
Shopify Select Partner
Awin PartnerTikTok PartnerShopify Select PartnerAwin PartnerTikTok Partner
5.0 on Clutch
Real clients, real numbers, each from a published review or our own store data.
Start with the number most stores never check: how much revenue email should be earning for you. Across 198 client stores, email is a median 30% of revenue. Enter your figures and the gap updates as you type.
More calculators: Shopify Plus vs Advanced, ROAS and lifetime valueA written report in 3 to 5 working days and a call to talk it through. Nothing is stored in this calculator.
Development, marketing and retention from one small team in Brighton, so nothing falls between agencies.
Stores from £650, migrations in under two weeks, and a 3 month guarantee on everything we ship.
Design and build a Shopify siteShopify designersShopify developersShopify migrationSupport and maintenance
Paid and organic traffic run to a return on ad spend target, with ad accounts that always belong to you.
Shopify SEO and AI searchPPC: Google and Microsoft AdsSocial media, Meta and TikTokAffiliate marketing on AwinContent marketing and digital PR
Email, SMS and subscriptions that turn first orders into repeat customers. Email is a median 30% of revenue for our clients.
Klaviyo email marketingShopify subscriptionsConversion rate optimisationEcommerce growth retainersEcommerce agencyFood and drink, fashion, beauty, baby and lifestyle brands that live on repeat purchases. The buttons show the services behind each store.
Most agencies build websites. We help founder led brands build more valuable businesses, and we work in a way founders can live with: no ticket system, no set development days, no long contract.
A written SEO and store review within 3 to 5 working days, then a call to talk it through. No pitch deck.
Builds from £650 and retainers from £650 a month plus VAT, billed one month in arrears. You can leave at any time.
Raise anything by email, phone or in the weekly call. Ad accounts we set up always belong to you.
Repeat purchase rate, subscription lifetime value and new customer return on ad spend, reported from Shopify and the ad platforms themselves.
At Why Matters we bring ideas to the table but we also listen. Everything we do is underpinned by collaboration: we not only work as a team internally but we also ensure there is a steady dialogue with each of our clients, which we're able to do thanks to our dedicated account managers.
Every Shopify business is different, which is why we offer flexible packages tailored to your goals. From one off improvements to fully managed retainers, we focus on increasing traffic, improving conversion rates and building long term customer value.
All prices exclude VAT. Retainers are billed one month in arrears, with no long contract, and can be ended at any time.
Ad hocFor: new customers who want a plan first. 4 hours, an SEO health report, a plan and a 30 minute call.
Ad hocFor: five hours of design or development to use whenever you like.
RetainerFor: 10 hours of design and development every month, for a store that needs a steady hand.
RetainerFor: ongoing development with no set hours.
RetainerFor: technical SEO, content and links, reported from Search Console.
Retainer, most popularFor: development, email, paid media and SEO run together by one team.
RetainerFor: a dedicated growth partner across the whole store and every channel.
Rated 5.0 on Clutch. Verified reviews on Clutch and the Shopify Partner Directory, plus four video reviews.
Video review: Dotty DungareesFounder led childrenswear brandThanks to Why Matters' efforts, we increased our conversion rate by 40% and site speed by 85%. The team launched the new site theme within four months and was honest and transparent throughout the engagement. Overall, they were pragmatic and dedicated to our success.
CEO, Mama Bamboo
ClutchWhy Matters successfully launched our wholesale store and applied the new theme to our website. The team excelled at finding pragmatic solutions to issues and being responsive through email. They delivered on time despite scope changes, and their flexibility and expertise stood out.
Director, HOLOS LONDON LTDClutch
Video review: Juno Skin ClinicTwo websites built, and a third plannedThe Why Matters team was able to successfully reduce our CoA on new customers due to their hands-on management style and quick and reliable responses. We appreciated how the team cared about the environmental side of the company's operations.
Digital Marketing, Halo CoffeeClutchI'm really pleased with the quality and attention to detail in their work. They were quick to respond, and after two other developers attempted the same job, these guys got it done immediately and at a great price. | also appreciate the 3-month guarantee they offer with all their work - it really builds trust. Highly recommend!
Co-Founder, Gee Hair
Shopify
Video review: Prestige ClubAutomotive parts store| highly recommend Why Matters. This is the second time | have worked with them and | am planning to do so again. They are knowledgeable, creative, responsive, professional and hard working. | came across other overseas companies that were asking for £thousands up front that is a big risk for a small company. Why Matters is much more reasonable and did a fabulous job in building 2 websites for me.
Founder, Juno ClinicShopifyIt has been a pleasure working with the Why Matters team. We are a new business and needed a lot of guidance on all aspects of our site and e-commerce needs. Marcus allowed us to see our designs and ideas alongside recommendations to help guide us on our vision. No ask felt too big, and the revisions were done quickly. The project was delivered beyond expectations, and we continue to work with Why matters in the future!
Founder, CRISSKICKSShopify
Video review: HOLOS KombuchaDrinks brand, retail and wholesaleI couldn't rate the Why Matters team more highly. They have been an absolute pleasure to work with on a new section of our shop for a collaboration launch. They delivered on time, and in full, and took the stress out of everything. They were quick to respond and tweak things as required, and solved a number of issues that arose very quickly.
Marketing Manager, Laine Brew CoShopifyI have been working with Why Matters for many years and super happy with their work. They built 3 websites for us, including 2 eCom stores. Marcos always up for challenge, and we've never had any issues they wouldn't solved. What's very crucial for the startup like us, it's their affordable price range. I highly recommend this company!
Co-Founder, Hometastic SolutionsShopifyWhen implemented correctly, an SEO strategy delivers ongoing traffic and leads for many months into the future. Our free SEO audit provides a personalised action plan to boost your search rankings and visibility. Click through what the audit covers.
About our Shopify SEO service
SubscriptionsHow to add subscriptions to Shopify
AppsThe best Shopify subscription apps compared
RetentionThe biggest Shopify subscription mistakes
The questions every founder asks on the first call, answered here so the call can be about your store.
Our builds start from £650 and retainers from £650 a month, all plus VAT. We checked 79 UK agencies and published every price we found, with the medians, in our pricing survey.
No. Retainers are billed one month in arrears and you can leave at any time. Development work carries a 3 month guarantee.
Normally under two weeks, depending on how many products need moving. We quote after a store review.
You do. Every ad account we set up belongs to the client from day one.
A written report within 3 to 5 working days and a call to talk it through. We ask for your store address, contact details and Google Search Console access.
