BUILD AND MARKET YOUR SHOPIFY STORE
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Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
Key Takeaways
Start Up Loans are the most accessible government backed money for a UK ecommerce brand: up to £25,000 per person at 7.5% fixed, with the trading limit raised to five years in April 2026.
An ordinary retail or wholesale trade does qualify for SEIS and EIS, which many funding guid...
Key Takeaways
We read the TikTok profiles of 13 clothing brands on 29 October 2026: Gymshark leads on followers (6,691,586), Oh Polly on lifetime likes (217.4 million), and 10 of the 12 brands whose sites we could read run on Shopify, the exceptions being PrettyLittleThing and boohoo.
Most bra...
Key Takeaways
The coffee adverts people remember tell a story or stand for something: Nescafé's Gold Blend couple ran as a 12 part serial from 1987 to 1993 and its finale drew 30 million viewers, and Kenco's Coffee vs Gangs sold 52% more jars of its core range in the last quarter of 2014 than...
Key Takeaways
People scan before they read: in Nielsen Norman Group research 79% of test users scanned any new page, and NN/g's 2020 review of 13 years of eyetracking found people "still primarily scan, rather than read", so every page should lead with its most useful words.
Plain beats pr...
Key Takeaways
Composable commerce means building a store from separate, swappable services joined by APIs, such as checkout from one vendor, search from another and your own front end, instead of one platform doing everything; the idea comes from a 2020 Gartner research note.
It is not the s...
Key Takeaways
We read the homepage, a main collection and a best selling product of 10 UK online stores on 29 October 2026: Gymshark, Grind, Snag, Finisterre, Simba, Wild, Wild Nutrition, Patch Plants, NEOM and Grenade. Seven run on Shopify themes and three on custom front ends with Shopify behi...
Key Takeaways
This list covers 55 UK based creators across beauty, skincare, fashion, lifestyle, family, food, fitness and home, with follower counts read on 24 October 2026 from HypeAuditor's public Instagram reports and from TikTok profiles themselves, and each count links to its source.
The...
Key Takeaways
Clothing, textile and footwear stores in Great Britain sold £57.5bn in 2025, up 4.3% on 2024, and 27.0% of their sales were online in September 2026 (27.4% a year earlier); November is the peak, at 33.0% in 2025. Source: the ONS internet sales dataset, 23 October 2026.
Returns...
Key Takeaways
Every Shopify plan can change the checkout's logo, colours, fonts, layout and form fields in the checkout and accounts editor; the information, shipping and payment steps can only take app blocks, custom Functions and the Branding API on Shopify Plus, from £1,800 a month.
One pag...
Key Takeaways
Cashback sites are affiliate publishers. TopCashback says the retailer pays it a commission for sending the shopper and it shares that commission with the member as cashback; it describes itself as a 100% cashback site and earns from sponsored placements and retailer bonuses instea...