BUILD AND MARKET YOUR SHOPIFY STORE
We help e-commerce brands maximise growth opportunities
Blog
Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
Key Takeaways
Awin is an affiliate network: publishers promote your products and you pay them a commission on the sales they drive.
Awin Access costs £99 plus VAT a month after a free first month, plus a 3.5% tracking fee on each affiliate sale, with a 3 month introductory term.
Accelerate c...
Key Takeaways
TikTok Creative Center is a free library of research and creative tools for TikTok ads; TikTok says a login is not required, though logging in unlocks more.
Top Ads shows high performing ads from TikTok, including where viewer engagement peaks in each video.
Keyword Insights sh...
Key Takeaways
Omnisend is an email and SMS platform for online stores, with forms, campaigns, automated flows and web push notifications.
Omnisend prices in US dollars by contacts: free for 250 contacts, Standard from $16 a month for 500 contacts, and Pro from $59 a month for 2,500 contacts....
Key Takeaways
Customer acquisition is the work of winning first time buyers; its cost is what you spent on that work divided by the new customers it produced.
Count only new customers. Repeat orders from loyal customers make paid channels look cheaper than they really are.
Judge acquisition...
Key Takeaways
Generative engine optimisation (GEO) is the work of getting your content used and cited in AI answers from Google, ChatGPT, Copilot and Perplexity.
The term comes from a 2023 research paper that found content changes could raise visibility in AI answers by up to 40%, with results...
Key Takeaways
Microsoft Advertising, once Bing Ads, shows search and shopping ads on Bing and across Microsoft's network, and works much like Google Ads.
Statcounter puts Bing at 6.08% of UK search across all devices in September 2026, but 18.33% on desktop computers, three times higher.
The...
Key Takeaways
Triple Whale is an analytics and attribution platform for Shopify brands, built around its own tracking pixel and AI tools.
Its Shopify listing shows a free plan, Foundation from $219 a month and Automate from $749 a month; prices rise with annual sales.
Paid plans are 12 month...
Enter your ad spend, the revenue it produced and what a typical order costs you to fulfil. The calculator shows your ROAS, the break even ROAS your store needs just to cover its costs, and the target ROAS that keeps the margin you want after advertising. Everything is worked out in your browser and...
Enter what a typical customer spends per order, how often they buy, how long they stay and what it costs to win them. The calculator returns lifetime value on revenue and on margin, the LTV to CAC ratio, how many months the acquisition cost takes to pay back and the most you can afford to pay for a...
User generated content solves one of the hardest problems in ecommerce: showing a product through someone else's eyes. Your studio photography shows a handbag perfectly lit, while a customer video shows what actually fits inside it; your product page explains how a skincare product works, while a cr...