BUILD AND MARKET YOUR SHOPIFY STORE
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Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
Enter what a typical customer spends per order, how often they buy, how long they stay and what it costs to win them. The calculator returns lifetime value on revenue and on margin, the LTV to CAC ratio, how many months the acquisition cost takes to pay back and the most you can afford to pay for a...
Enter your ad spend, the revenue it produced and what a typical order costs you to fulfil. The calculator shows your ROAS, the break even ROAS your store needs just to cover its costs, and the target ROAS that keeps the margin you want after advertising. Everything is worked out in your browser and...
User generated content solves one of the hardest problems in ecommerce: showing a product through someone else's eyes. Your studio photography shows a handbag perfectly lit, while a customer video shows what actually fits inside it; your product page explains how a skincare product works, while a cr...
Vibe coding sounds more complicated than it is. You describe the software you want to an AI tool, let it write the code, try the result and keep asking for changes until it works: add a delivery countdown under the Add to Cart button, make it smaller on mobile, fix it on products with variants. You...
Buy now pay later has become part of the checkout for many UK ecommerce stores. A customer chooses a product, splits the cost across several payments and usually gets it straight away, while you are paid by the BNPL provider, less its fee, and the provider manages the repayments. For a Shopify merch...
Shopify B2B changed in 2026. For years, the honest answer to whether Shopify could handle wholesale natively was that you needed Shopify Plus. On 2 April 2026, Shopify began rolling out its foundational B2B features to the Basic, Grow and Advanced plans at no extra cost, so company accounts, wholesa...
Shopify Payments is Shopify's own payment processor. For most UK stores it is the simplest way to take cards, Apple Pay, Google Pay, Shop Pay and Klarna without opening a separate merchant account, and it keeps payments, refunds, payouts, disputes and fraud checks inside your Shopify admin.
Built...
Shopify is one of the obvious platforms for selling online in the UK, but it is not the only sensible choice. WooCommerce gives you far more control over the website, BigCommerce builds more ecommerce into the core platform, Wix and Squarespace suit sites where the shop is one part of a wider websit...
Mailchimp is no longer a poor fit for Shopify by default. Its current integration syncs customers, orders, subscription status and events such as product views, cart activity and completed checkouts, and it offers ecommerce automation, segmentation, product recommendations and revenue tracking. So t...
Shopify Collabs gives Shopify merchants a simple way to turn creators, customers and brand advocates into affiliates: you recruit creators, send them products, give each one a tracked link and discount code, set commission, track referred sales and pay commission without building an affiliate system...