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Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
Key Takeaways
The backdrop is fewer births. England and Wales recorded 585,396 live births in 2025, down 1.6% on 2024, with the fertility rate falling to 1.39.
Fewer babies does not mean proportionately less spending, because premiumisation continues, particularly in travel products.
Secondh...
Key Takeaways
Beauty is large and resilient, with current momentum in skincare, fragrance, hair treatments and body care, though UK and US figures use different definitions and cannot be compared directly.
Product pages have to answer what a shopper would otherwise ask at a counter: suitabilit...
Checked 19 September 2026. Birth data covers England and Wales rather than the whole UK, and where no robust open UK figure exists we say so rather than substituting an estimate.
Key Takeaways
585,396 live births were recorded in England and Wales in 2025, the lowest annual number since 1977...
Key Takeaways
Agentic commerce is shopping in which an AI agent finds, compares and sometimes buys products for a customer inside a conversation, using structured product data.
Shopify shares eligible products with ChatGPT, Microsoft Copilot, Google AI Mode and Gemini, and Meta through Shopify...
Key Takeaways
Health and fitness products run out on a schedule, which makes the category unusually strong for subscriptions, replenishment email and lifetime value.
The FDA describes the US dietary supplement market as worth more than $60 billion, with as many as 100,000 products and around 7...
Checked 19 September 2026. Every figure is dated individually, because App Store counts and app pricing change constantly.
Key Takeaways
Shopify’s own numbers disagree with each other. Its 2025 annual filing said more than 21,000 apps were available as of 31 December 2025 (SEC filing), whi...
Checked 19 September 2026. Every figure below carries its source, and the Baymard meta analysis updates as new studies are added.
Key Takeaways
The famous 70.22% is a meta analysis of 50 separate studies, not one measured rate, so it proves abandonment is widespread rather than setting your...
Key Takeaways
Snacks and soft drinks are huge categories, but ecommerce economics differ from supermarket economics because individual products are cheap and parcels are not.
The relationship that decides the business is average order value against fulfilment and carriage, so cases, multipacks...
Key Takeaways
There is no single eco ecommerce market, because sustainable products cross beauty, fashion, food, household and electronics, so consumer behaviour is more useful than a headline market size.
Interest is real but conditional: cost was a barrier for 61% of UK consumers who had not...
Checked 19 September 2026. Every price below carries that checked date, and this article is reviewed every six months, because app pricing and features move quickly.
Key Takeaways
Do not install an app until you know Shopify cannot already do the job. Bundles, forms, chat, search and transla...