BUILD AND MARKET YOUR SHOPIFY STORE
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Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
Key Takeaways
Broken conversion tracking is the most common problem we find in the Google Ads accounts we have inherited this year, which is why this checklist starts there, not with ad copy.
In the worst case we have seen, a freelancer managed account counted every purchase twice, so the ROAS...
Key Takeaways
Performance Max scales whatever your conversion values reward, so two products with the same revenue and the same ROAS can leave ten times more contribution than each other.
In one account we took on, 65% of the Performance Max budget was going to searches for the client's own br...
Key Takeaways
IT Jobs Watch reported a £45,000 median UK PPC Manager salary from 20 quoted vacancies in the six months to 21 September 2026, with the London median at £60,000.
Employer National Insurance and the minimum pension take that salary to about £52,162.80 a year before recruitment, to...
Key Takeaways
A £40 first subscription order acquired for £60 is a 0.67x first order ROAS, which looks like failure and often is not, because the first order is a deposit rather than the whole transaction.
For one eco shampoo client, the average subscriber lifetime this year was 8 months, whic...
Key Takeaways
One Merchant Center feed powers three things: free listings at no media cost, paid Standard Shopping and retail Performance Max, so feed quality decides how all three perform.
Shopify's Google and YouTube channel syncs products, delivery and store details automatically, but the s...
Key Takeaways
Of 30 UK PPC providers we checked on 22 September 2026, 25 published a monthly starting price for PPC management, from £145 to £1,500 a month.
The median published entry price was £650 a month, and the middle half sat between about £380 and £850. These are our calculations, not a...
Key Takeaways
The European Accessibility Act, Directive (EU) 2019/882, has applied through national laws since 28 June 2025 and covers ecommerce services sold to consumers.
UK Shopify stores selling to EU consumers can be in scope; microenterprises providing services, with fewer than 10 employ...
Checked 19 September 2026. Every figure carries its source and date, and two widely quoted mobile statistics turn out to be several years old.
Key Takeaways
Mobile carried 61.5% of UK online holiday revenue in November and December 2025, worth £16.5 billion and up 14.1% on the previous year...
Checked 19 September 2026. Every figure is dated individually, because App Store counts and app pricing change constantly.
Key Takeaways
Shopify’s own numbers disagree with each other. Its 2025 annual filing said more than 21,000 apps were available as of 31 December 2025 (SEC filing), whi...
Checked 19 September 2026. This article is reviewed quarterly, because AI referral, conversion and visibility data is changing faster than anything else we publish.
Key Takeaways
Adobe Digital Insights analyses more than a trillion visits to US retail sites and over 100 million SKUs, which...