BUILD AND MARKET YOUR SHOPIFY STORE
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Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
Key Takeaways
Triple Whale is an analytics and attribution platform for Shopify brands, built around its own tracking pixel and AI tools.
Its Shopify listing shows a free plan, Foundation from $219 a month and Automate from $749 a month; prices rise with annual sales.
Paid plans are 12 month...
Key Takeaways
Ecommerce marketing has three jobs: acquire new visitors, convert them into customers and retain them so they buy again.
A strategy starts with numbers: margin, average order value, lifetime value and what you can afford to pay for a customer.
Paid channels buy speed; search, c...
Key Takeaways
The best Christmas marketing for a Shopify store is a dated plan, not a list of ideas: gift guide in early November, Black Friday, then delivery deadlines.
Royal Mail's last recommended posting dates for Christmas 2026 run from Friday 18 December (Second Class) to Wednesday 23 De...
Key Takeaways
The Google Ads Transparency Center shows the ads advertisers have served on Search, Display, Gmail and YouTube, searchable by advertiser or website and filterable by date and location.
The Meta Ad Library shows all active ads running across Facebook, Instagram and Meta's other pr...
Key Takeaways
Two calculators, both free and both run in your browser: how much revenue email should bring in, and the sales level where Shopify Plus costs less than Advanced.
The email calculator uses a target of 30%, the median share of revenue from email across 198 of our client stores, and...
Key Takeaways
Auction Insights compares your Google Ads performance with the other advertisers in the same auctions, for Search, Shopping and Performance Max campaigns.
Search campaigns get six metrics: impression share, overlap rate, position above rate, top of page rate, absolute top of page...
Key Takeaways
Social commerce means selling through social platforms, from in app checkout on TikTok Shop to product tags that send shoppers to your store.
Retail Economics estimates UK social commerce spend at £9.1 billion in 2025, rising to £20 billion by 2030; eMarketer forecasts £11.75 bil...
Key Takeaways
Facebook ads have no fixed price; Meta sells them by auction, so you set a budget and the cost depends on competition, audience and creative.
Superads' UK data puts the median cost per click at about £1.18 between July 2025 and July 2026.
Costs peak before Christmas: the median...
Key Takeaways
A Facebook Shop is a free storefront on your Facebook Page, built from the same product catalogue as Instagram Shopping and your Meta ads.
Customers can no longer check out inside Facebook: Shopify says they are redirected to your online store to complete the purchase.
Meta sto...
Key Takeaways
Brand storytelling explains who you are for, the problem you solve, why you exist and what makes you different, as one connected story.
For online stores, the story gives shoppers a reason to choose you when similar products are a click away.
Put the customer at the centre as t...