BUILD AND MARKET YOUR SHOPIFY STORE
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Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
Key Takeaways
A customer journey map records each stage a customer goes through with your store, what they need at each one, and what you do about it.
For an online store we use six stages: discover, consider, buy, receive, use and come back.
The stages after the order, receive, use and come...
Key Takeaways
Awin does not publish an average commission rate, so this guide reads the public programme pages of 35 UK retailers on the network and groups them by category, with a link to each.
Independent beauty, fashion, jewellery and pet brands publish 7% to 15% for new customers; food and...
Key Takeaways
Shopify Plus costs £1,800 a month on a 3 year term or from £1,950 on a 1 year term in the UK; Advanced costs £259 billed yearly or £344 billed monthly.
Plus's UK online card rate is 1.3% plus 25p against 1.5% plus 25p on Advanced, a saving of 0.2% on every card sale.
On Shopify...
Key Takeaways
TikTok Creative Center is a free library of research and creative tools for TikTok ads; TikTok says a login is not required, though logging in unlocks more.
Top Ads shows high performing ads from TikTok, including where viewer engagement peaks in each video.
Keyword Insights sh...
Key Takeaways
Google Display ads appear on websites, apps, YouTube and Gmail while people browse, not when they search; Google says they reach 35 million websites and apps.
For most online stores, display pays only as remarketing: showing past visitors the products they viewed, fed from Google...
Key Takeaways
Pinterest is a visual planning platform, which makes its ads a natural fit for home, fashion, beauty, food and gift brands.
Pinterest says it has 640 million monthly active users worldwide and reaches 39% of 18 to 24 year olds in the UK.
The Pinterest app for Shopify syncs your...
Key Takeaways
This page indexes our nine Shopify comparisons: five store platforms (WooCommerce, Magento, BigCommerce, Wix, Squarespace) and four marketplaces (Amazon, eBay, Etsy, Not On The High Street), each with the verdict and a link to the full article.
For most UK stores whose main job i...
Key Takeaways
In 2026 Boxing Day falls on Saturday 26 December, with the bank holiday on Monday 28 December, giving a three day opening weekend for the sale.
The online share of UK retail stays high after Christmas: the ONS put it at 28.7% in January 2026, above October's 28.0%.
Set the sale...
Key Takeaways
Black Friday is 27 November 2026 and 26 November 2027; Cyber Monday is 30 November 2026 and 29 November 2027. Singles Day is always 11 November.
Small Business Saturday UK is the first Saturday in December (5 December 2026), not the American date a week earlier.
Royal Mail's la...
Key Takeaways
The Meta Pixel records shopper actions in the browser; the Conversions API sends events from server to server, which browser ad blockers cannot stop.
On Shopify, both are set up through Meta's Facebook and Instagram sales channel, with no theme code needed.
Shopify offers three...