BUILD AND MARKET YOUR SHOPIFY STORE
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Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
Key Takeaways
Shopify SEO is mostly ordinary SEO applied to a platform with fixed URL rules, so the agencies that do it well combine search skills with developers who can change collection templates, structured data and theme code.
Of the ten UK agencies we checked on 2 November 2026, eight se...
Key Takeaways
We read the homepage, a main collection and a best selling product of 10 UK online stores on 29 October 2026: Gymshark, Grind, Snag, Finisterre, Simba, Wild, Wild Nutrition, Patch Plants, NEOM and Grenade. Seven run on Shopify themes and three on custom front ends with Shopify behi...
Key Takeaways
People scan before they read: in Nielsen Norman Group research 79% of test users scanned any new page, and NN/g's 2020 review of 13 years of eyetracking found people "still primarily scan, rather than read", so every page should lead with its most useful words.
Plain beats pr...
Key Takeaways
Links still count. Google's own description of how Search works says one factor used to judge quality is whether other prominent websites link to or refer to the content.
Fewer links matter more than they used to, and the wrong ones hurt: Google's spam policies treat bought links...
Key Takeaways
Digital PR is link earning by another name. Judge an agency on coverage and links first, then on what they did to organic traffic and revenue: Digitaloft reports 108 links at an average domain rating of 74 for Millets in 2024, and JBH a 421% return on investment for Cosmetify.
No...
Key Takeaways
Generative engine optimisation (GEO) is the work of getting your content used and cited in AI answers from Google, ChatGPT, Copilot and Perplexity.
The term comes from a 2023 research paper that found content changes could raise visibility in AI answers by up to 40%, with results...
Ecommerce SEO is no longer just about ranking a category page in ten blue links. Shoppers now find products through Google Shopping, AI Overviews and AI Mode, ChatGPT, Gemini, Perplexity, social platforms and marketplace search, yet traditional SEO has not gone away: Google says its generative featu...
Key Takeaways
An audit finds problems. It does not fix them. Keep the two jobs separate, or the audit becomes a to do list nobody prioritised.
The Shopify specific check is canonicals, because a product can be served at both the plain URL and a collection context version.
Do not assume Sho...
Key Takeaways
Agentic commerce is shopping in which an AI agent finds, compares and sometimes buys products for a customer inside a conversation, using structured product data.
Shopify shares eligible products with ChatGPT, Microsoft Copilot, Google AI Mode and Gemini, and Meta through Shopify...
Key Takeaways
Put the answer first. Readers, featured snippets and AI summaries all take the opening of a page first, and most blog posts bury it.
The one thing competitors cannot copy is your own evidence: a client result, a test you ran, a number from your own store. Without it you are resta...