Top 10 Shopify SEO Agencies in the UK: A Curated Guide

Key Takeaways

• Shopify SEO is mostly ordinary SEO applied to a platform with fixed URL rules, so the agencies that do it well combine search skills with developers who can change collection templates, structured data and theme code.
• Of the ten UK agencies we checked on 2 November 2026, eight sell a named AI search, GEO or AEO service, but only two, Why Matters (from £1,500 a month plus VAT) and Imaginaire (from £3,000 a month), publish a monthly starting price.
• Google says its existing SEO guidance applies to AI Overviews and AI Mode with no separate technical shortcut, so crawlability, useful content and product structured data still come first.
• Of 265 Shopify stores we have audited, 196 were still on legacy themes that predate Online Store 2.0, and upgrading them produced an average 23 point gain in mobile PageSpeed, which is why technical implementation matters as much as the SEO plan.
• Results worth trusting are reported in organic revenue and non brand visibility, not rankings: Herd reports a 160% year on year rise in organic revenue for Tile.co.uk and NOVOS a 33% rise in non brand organic traffic for The Body Shop UK.
• Before hiring, ask who implements the fixes, how collection, variant and filter URLs are handled, how AI citations are reported, who owns the content and links, and how long the contract runs.

Quick Answer

A good UK Shopify SEO agency understands the platform's fixed URL structure, collections, variants, filters, apps and theme speed, reports results in organic revenue, and can implement its own recommendations. For Shopify brands that want SEO, AI search work and development under one roof with a published price, Why Matters is built for that. Charle, Eastside Co, Herd, Imaginaire and Kubix Media are Shopify partner agencies with SEO teams, Blink SEO specialises in large catalogue stores, NOVOS and Found are ecommerce search specialists with Shopify practices, and Six Search is a Liverpool SEO agency with a Shopify service.

Table of Contents

• How We Selected These Shopify SEO Agencies
• Quick Comparison
• Why Matters (our agency)
• Blink SEO
• Charle
• Eastside Co
• Found
• Herd
• Imaginaire
• Kubix Media
• NOVOS
• Six Search
• What Makes Shopify SEO Different?
• How Much Does a Shopify SEO Agency Cost?
• Shopify SEO and AI Search
• How to Choose a Shopify SEO Agency
• Why Matters Perspective
• Frequently Asked Questions
• Final Thoughts
• Related Articles

Most lists of Shopify SEO agencies are written by agencies or by directories that sell placements. For this guide we read every agency's own Shopify SEO page, its case studies and, where it exists, its Clutch profile on 2 November 2026, and recorded only what each one says about itself. Figures are the agencies' own claims unless a primary source is linked, and we include ourselves with the same scrutiny.

How We Selected These Shopify SEO Agencies

We compared every agency, our own included, on five things. First, Shopify specific SEO: a service page that talks about collections, variants, filters, apps and theme code rather than generic SEO copy. Second, evidence of ecommerce results, weighting organic revenue and non brand visibility above traffic alone. Third, implementation: whether the agency has developers who can make changes in a Shopify theme. Fourth, AI search work, counting a named AI SEO, GEO or AEO service rather than a passing mention. Fifth, pricing transparency, from published monthly prices to minimum project sizes listed on Clutch. Agencies whose Shopify SEO pages could not be read, or whose sites were down on the day, were left out.

Quick Comparison

Why Matters (our agency)

Location: Brighton. Specialism: Shopify SEO, AI search and ecommerce growth for Shopify brands. Shopify partner status: Shopify Select partner with Verified Skills across development and marketing. Published price: SEO retainer from £1,500 a month plus VAT, published on our packages page; free SEO audit. Website: Why Matters Shopify SEO agency.

We are a Shopify agency rather than a general SEO company, which changes how the work gets done. If a collection template, a product schema or a theme script needs fixing, our own developers fix it, instead of leaving a recommendation in a spreadsheet for someone else. Our Shopify SEO covers technical SEO, keyword research, collection and product page optimisation, content, internal linking, Core Web Vitals, structured data and digital PR, and our AI SEO service adds AI visibility audits, citation monitoring and content built around buying questions.

Our audits show why implementation matters: of 265 Shopify stores we have audited, 196 were still on legacy themes that predate Online Store 2.0, and upgrading those themes produced an average 23 point gain in mobile PageSpeed. We publish our prices, bill retainers one month in arrears with no long contract, and our free Shopify SEO audit arrives as a written, prioritised report within three to five working days, followed by a call about what to fix first.

Best for: Shopify brands that want SEO, AI search work and the development to implement it under one roof, at a price they can see first.

Blink SEO

Location: Norwich, according to its agency directory profiles. Specialism: Shopify marketing for large catalogue stores, led by SEO. Shopify partner status: not stated on its site. Published price: not published. Website: blinkseo.co.uk.

Blink describes itself as the Shopify marketing agency for stores with hundreds or thousands of products, and its whole method is built around taxonomy: working out from search, paid and internal site search data which categories customers are looking for, then creating and optimising those collections at scale with its own software, Macaroni. Its Shopify SEO page also lists technical tools for faceted navigation, dynamic breadcrumbs and automated schema, and its founder Sam Wright has worked in SEO since 2007. The agency says its projects average a 113% rise in revenue, 250% more impressions and a 100% rise in conversion rate 60 days after deployment; those are its own averages rather than audited figures, and no client case study on the page gives a number. It won Best SEO Agency at the National Digital Awards, according to its homepage.

Best for: stores with large catalogues whose growth depends on collection pages people can actually find.

Charle

Location: London, with Manchester and New York also listed. Specialism: Shopify and Shopify Plus design, build, SEO and email. Shopify partner status: Shopify Plus Partner and Shopify Partner Agency logos shown. Published price: not published; Clutch lists $100 to $149 an hour and a 4.9 rating from four reviews. Website: Charle SEO agency page.

Charle calls itself a Shopify accredited SEO agency for Shopify and Shopify Plus brands, and its SEO page reads like one: keyword and category research mapped to collections and product templates, technical work on indexation, canonicals, hreflang, structured data and Core Web Vitals, digital PR, international SEO for Shopify Markets and SEO migrations. It sells Ecommerce AI SEO and Ecommerce GEO as separate services. Named clients include Candy Kittens, Doisy and Dam, 111Skin, Grays Cricket and Cambridge Satchel, though the SEO page gives no results figures for any of them. Founded in 2018 according to Clutch, it employs between 10 and 49 people.

Best for: Shopify Plus brands that want SEO from the same agency that builds and maintains the store.

Eastside Co

Location: London (Poland Street), with New York and Dubai offices. Specialism: Shopify Plus builds, migrations and SEO. Shopify partner status: describes itself as one of the first three UK agencies accredited as a Shopify Plus Partner. Published price: not published. Website: Eastside Co Shopify SEO page.

Eastside Co is one of the longest established Shopify Plus agencies in the UK, and its Shopify SEO service starts with a Shopify specific audit covering the duplicate URLs created by variants and filtering, canonicals and structured data, then keyword and collection research, content, digital PR and link building. It handles Shopify Plus SEO, international SEO with Shopify Markets and site migrations, saying it has completed over 60, and has a dedicated section on AI search and generative engine optimisation aimed at ChatGPT, Perplexity and Google's AI Overviews and AI Mode. The page carries a testimonial from Scandibørn but no results figures.

Best for: larger Shopify Plus brands that want SEO alongside platform migration and development.

Found

Location: London (Hatton Garden). Specialism: Search and performance marketing, with a Shopify SEO practice. Shopify partner status: not stated; Google Premier Partner and The Drum Recommended Agency badges shown. Published price: not published. Website: Found Shopify SEO page.

Found is a London search agency with over 15 years of experience, and its Shopify SEO page covers the platform's known problems: crawling, URL structure limits, product variant pages, site speed and global expansion. Services include Shopify SEO audits, Keyword Landscape research, content optimisation, technical maintenance, migrations on and off Shopify, digital PR and its Everysearch approach to visibility beyond Google, and it says it has in house resources to implement directly into Shopify. The case study on the page is a hotel migration rather than a Shopify store, and the page shows a 4.8 Google rating from 12 reviews.

Best for: brands that want an established search agency with paid media and digital PR under the same roof.

Herd

Location: Hessle, East Yorkshire. Specialism: Shopify development, SEO, paid media and GEO. Shopify partner status: Shopify Premier Partner, according to its site. Published price: not published; free ecommerce scorecard offered. Website: Herd Shopify SEO page.

Herd pairs its SEO team with in house Shopify developers, and its service page is unusually specific about the platform: its own indexable filters solution for Shopify, duplicate product URLs, variant URL strategy, missing collections, app bloat, international set up and structured data. It offers technical SEO, content, digital PR, SEO migrations, a Shopify GEO service aimed at ChatGPT, Gemini and AI Overviews, and growth retainers that bundle SEO, paid media and development. Its Tile.co.uk case study reports a 160% year on year rise in organic revenue and 43% growth in organic visibility, and client logos include Chilly's, Dock and Bay, Steamforged Games and Crafter's Companion.

Best for: Shopify brands that want SEO fixes built into the theme by the same team, with paid media alongside.

Imaginaire

Location: Nottingham. Specialism: Ecommerce SEO and Shopify SEO, with digital PR. Shopify partner status: Shopify Plus Partner, according to its site. Published price: retainers from £3,000 a month. Website: Imaginaire Shopify SEO page.

Imaginaire runs Shopify SEO from Nottingham and is one of only two agencies in this guide to publish a monthly starting price. Its service covers technical SEO, collection and product page SEO, SEO content, digital PR and link building, AI search visibility and Shopify SEO migrations, and every engagement starts with an audit. Its headline case study reports 20% revenue growth for Alert Electrical in three months, with further case studies for Machine Mart and Parkside Architectural Tiles that give no figures. The agency also says its own platform flags keyword opportunities from AI providers.

Best for: Midlands and national brands that want a retainer with a known starting price and an audit first approach.

Kubix Media

Location: Birmingham. Specialism: Shopify builds, migrations, CRO, paid media, retention and Shopify SEO. Shopify partner status: Platinum Shopify agency, according to its site, plus Klaviyo Master Platinum, Google Premier and Meta Business partner badges. Published price: not published. Website: Kubix Media website.

Kubix Media is a full service Shopify agency whose navigation lists Shopify SEO services alongside development, migrations, POS, CRO and paid media, so SEO sits inside a wider retainer rather than standing alone. Its case studies are mostly conversion and marketing results: a conversion rate rise of over 100% and a 16% rise in average order value for Ted Baker, and a 66% rise in sessions with sales up over 40% year on year for Scotch and Soda. The site does not describe a named AI search or GEO service, although its blog covers agentic commerce and Shopify's llms.txt file, and it does not publish prices.

Best for: established Shopify brands that want SEO as part of a full service growth retainer from a Platinum agency.

NOVOS

Location: London. Specialism: Ecommerce SEO, digital PR, AEO, paid media and migrations, with a Shopify experts service. Shopify partner status: not stated; the agency is employee owned. Published price: not published; Clutch lists a $5,000 minimum project, $150 to $199 an hour and a 5.0 rating from four reviews. Website: NOVOS website.

NOVOS is an ecommerce only search agency founded in 2018, and its results are among the most clearly reported in this guide: a 33% rise in non brand organic traffic for The Body Shop UK while brand search fell, over 300% organic visibility growth for YuMOVE, a 73% year on year rise in December revenue for MORI, 46% more revenue for Vitabiotics and a 5,537% rise in organic visibility for TALA through SEO and digital PR. Its Be The Answer positioning covers answer engine optimisation as well as classic SEO, and it handles complex migrations across markets and domains. It is a specialist rather than a developer, so theme changes stay with your own team or a Shopify agency.

Best for: mid market and larger ecommerce brands with an in house team that want strategy, content and digital PR at scale.

Six Search

Location: Liverpool. Specialism: SEO and PPC, with a Shopify SEO service. Shopify partner status: not stated. Published price: not published. Website: Six Search Shopify SEO page.

Six Search, part of Six Digital in Liverpool, sets out a six part Shopify SEO service: keyword and market research, on page optimisation, technical SEO, content marketing, link building, and analytics and reporting. It talks about building strategies around agentic commerce SEO so that Shopify stores stay visible across AI driven search, though it does not sell a separately named GEO service. The page links a Shopify SEO and PPC case study without figures and shows logos for Subway, Sainsbury's and Lavazza without saying which of them are Shopify stores, so ask for Shopify specific results before you sign.

Best for: North West brands that want SEO and PPC run together by a local team.

What Makes Shopify SEO Different?

The principles are the same as on any platform, but Shopify makes some decisions for you. Products live at /products/handle and also appear under every collection they belong to at /collections/handle/products/handle, and in every Shopify theme we have audited the product page carries a canonical tag pointing to the /products/ address, the signal Google describes in its guidance on consolidating duplicate URLs. That stops duplicate product pages competing, but it also means internal linking has to be planned rather than assumed.

Collections, tags, filters and variants are where most Shopify stores leak. Tag pages can create thin duplicates of a collection, filter combinations can generate pages with no search demand, and variant URLs can show up in Google with the wrong image and price. Shopify's own SEO guidance covers titles, descriptions, alt text and content, but the structural fixes happen in the theme and the catalogue, which is why implementation matters.

Speed is the other platform specific job. Apps add scripts to every page, and older themes carry years of accumulated code. Google treats Core Web Vitals as part of its page experience signals, and in our audits the fastest wins have come from moving stores off legacy themes rather than from tweaking images: the 196 legacy theme stores among the 265 we audited gained an average 23 mobile PageSpeed points when upgraded to Online Store 2.0.

• Collections first: name collections for the phrases people search, give each a short introduction and an FAQ below the products, and link them to each other.
• Products second: unique titles and descriptions, product structured data with price, availability and shipping, and reviews marked up.
• Theme and apps third: remove unused apps, upgrade legacy themes and set width and height on images to stop layout shift.
• Content and links last: guides that answer buying questions, and digital PR that earns links to collections rather than to the homepage.

How Much Does a Shopify SEO Agency Cost?

Two of the ten agencies publish a starting price: Why Matters at £1,500 a month plus VAT for a dedicated SEO retainer, and Imaginaire at £3,000 a month. NOVOS lists a $5,000 minimum project size and an hourly rate of $150 to $199 on Clutch, and Charle lists $100 to $149 an hour. The other six quote after an audit or a call. In our experience a one off technical audit is the cheapest way to start, a retainer makes sense once there are fixes to implement every month, and a migration is a separate project with its own redirect map and testing.

Whatever the price, ask what it buys: a technical audit should name who implements the fixes afterwards, a retainer should say what the monthly hours include and how long the contract runs, a migration should include a redirect map and tracking after launch, and an AI search service should be measured rather than renamed. Then ask how it is billed. We bill retainers one month in arrears, with no long contract and the freedom to leave at any time, and we would expect any agency to explain its terms as plainly.

Shopify SEO and AI Search

Eight of the ten agencies here now sell a named AI search service, called AI SEO, GEO or AEO depending on the agency. The useful question is what sits underneath the name. Google's own guidance on AI features and your website says there are no special requirements to appear in AI Overviews and AI Mode and that its existing SEO best practices apply, so the foundation is the same: pages that can be crawled, content that answers the questions people ask, and product data that machines can read. The extra work is measuring whether ChatGPT, Gemini, Perplexity and Google's AI results actually mention and cite your store, and building the content and product data that earns those citations.

For a Shopify store that means product structured data with price, availability, shipping and reviews, collection pages with real explanatory copy, and FAQ content on the pages people land on. An agency that reports AI citations alongside organic revenue is doing the work; one that has renamed its SEO page is not.

How to Choose a Shopify SEO Agency

1. Ask for Shopify results in revenue. Rankings and traffic are easy to grow with the wrong keywords. Ask which Shopify stores the agency has grown, by how much in organic revenue, and over what period.
2. Ask who implements. If the agency has no developers, find out who will change your collection templates, structured data and theme, and what that costs.
3. Ask how it handles collections, variants and filters. The answer tells you quickly whether the agency has worked on Shopify at any scale.
4. Ask what AI search work is measured. Citation tracking and non brand visibility reporting are evidence; a renamed service page is not.
5. Ask who owns the work. Content, links, Search Console access and any tools should stay with you if you leave.
6. Ask about the contract. Published prices, monthly billing and the freedom to leave are signs the agency expects to be judged on results.

Why Matters Perspective

Our view is that most Shopify stores do not lose organic traffic to clever competitors; they lose it to their own set up. The 196 legacy theme stores among the 265 we have audited were slow before anyone wrote a word of content, and the fix was development work, not an SEO report. That is why we built our SEO service inside a Shopify agency: the person who finds the problem can fix it the same week.

We are a Shopify Select partner with Verified Skills across development and marketing, and a Klaviyo, Recharge, Awin, Meta and TikTok partner. Our prices are published, retainers are billed one month in arrears, nobody is tied into a long contract, and development work carries a 3 month guarantee. If you want to know where your store stands before talking to any agency on this list, our free Shopify SEO audit arrives as a written report within three to five working days, followed by a call, or you can book a 30 minute call with us directly.

Frequently Asked Questions

What is the best Shopify SEO agency in the UK?

There is no single best agency for every store. Look for Shopify specific experience with collection, product and variant URLs, results reported in organic revenue rather than rankings, developers who can implement fixes in your theme, a clear view on AI search, and prices you can see before a sales call. Of the ten agencies here, only Why Matters and Imaginaire publish a monthly starting price.

How much does a Shopify SEO agency cost in the UK?

Published UK starting prices in this guide run from £1,500 a month plus VAT at Why Matters to £3,000 a month at Imaginaire, and NOVOS lists a minimum project size of $5,000 on Clutch. Most agencies quote after an audit. A one off technical audit usually costs less than a retainer, and a migration project is priced separately.

What makes Shopify SEO different from SEO on other platforms?

Shopify fixes the URL structure, so products live under /products/ and also appear under each collection, with a canonical tag pointing to the /products/ address. Collections, tags, filters and variants can create thin or duplicate pages, apps add scripts that slow the theme, and robots.txt and sitemaps are generated for you. A Shopify SEO agency knows which of these to fix in the theme and which to leave alone.

Does Shopify SEO still matter with AI search?

Yes. Google says there is no special optimisation for AI Overviews and AI Mode and that its existing SEO guidance applies, so crawlable pages, useful content and structured product data still come first. Eight of the ten agencies here now sell a named AI search, GEO or AEO service on top of that foundation.

Should I choose a Shopify agency or an SEO agency for Shopify SEO?

A Shopify agency with its own developers can change collection templates, structured data and theme code itself, while an SEO agency usually hands you a list of recommendations to implement. If you have no developer, choose an agency that implements. If you have an in house team, a specialist SEO agency can supply strategy, content and digital PR.

How long does Shopify SEO take to show results?

Technical fixes can show in Search Console impressions within six to twelve weeks. Competitive collection and product rankings normally take three to six months of consistent work, and digital PR builds authority over a year or more. Agencies that promise page one in weeks should be treated with caution.

What should I ask a Shopify SEO agency before signing?

Ask which Shopify stores they have grown and by how much in organic revenue, who implements the fixes, how they handle collection, variant and filter URLs, how they report AI citations and non brand visibility, who owns the content and links they create, how long the contract runs and what the monthly price includes.

Final Thoughts

The ten agencies above approach Shopify SEO from different directions: Shopify agencies with SEO teams, SEO specialists with Shopify practices, and one built around catalogue taxonomy. None is right for every store. A brand with an in house developer can buy strategy from a specialist; a founder led brand with nobody to implement needs an agency that will change the theme itself.

Whichever you choose, insist on results reported in organic revenue, a clear owner for implementation, a measured view of AI search and terms you can read before the first call. Shortlist two or three, ask each for a Shopify specific audit, and judge them on what they find.

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