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Ecommerce Growth Agency

An ecommerce growth agency for Shopify brands, running your store, SEO, paid ads and email as one plan, so every channel works towards profitable sales.

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Grow Sales Across Every Channel at Once

Grow Sales Across Every Channel at Once

Most ecommerce brands buy growth in pieces: one agency for ads, a freelancer for SEO, someone else for email and a developer on call. Each reports its own wins, and nobody owns the number that matters most, which is profit from every order.

We are an ecommerce growth agency for Shopify brands, based in Brighton. One team plans and runs your store, search, paid ads, email and social, so a change in one channel is backed up by the others. That is why we call ourselves Shopify Growth Experts.

Launching or relaunching a store? Our first 90 days marketing plan shows where we would start.

  • CONVERSION RATE OPTIMISATION

    Conversion rate optimisation icon
    Product pages, checkout, speed and mobile layout improved and tested, so more of your visitors buy.
  • SEO AND CONTENT

    SEO and content icon
    Technical fixes, collection pages and articles that rank in Google and get cited by AI search tools.
  • PAID ADS

    Paid ads icon
    Google Shopping, Search, Meta and TikTok campaigns managed to a profit target, not a click target.
  • EMAIL AND SMS

    Email and SMS icon
    Klaviyo flows and campaigns that turn first orders into repeat customers, built by a Klaviyo Partner.
  • TRACKING AND REPORTING

    Tracking and reporting icon
    Revenue, profit and new customer figures you can trust, checked against Shopify's own sales every month.

Why Growth Works Better With One Team

Separate specialists tend to optimise their own channel. The ads agency chases return on ad spend, the SEO freelancer chases rankings, and nobody fixes the product page that loses both kinds of visitor.

We work across the whole store instead. Why Matters is a Shopify Select partner with Verified Skills across development and marketing, a Klaviyo Partner, and a Meta and TikTok partner, so the team that plans your campaigns can also change the pages they send people to.

It also means one plan, one monthly report and one point of contact. When clients tell us why they left a previous agency, the reason is almost always trust, responsiveness or closeness to their business, and rarely technical ability.

One team joining up a Shopify store, search, ads, email and social

How Our Ecommerce Growth Service Works

Every engagement starts with a growth review of your store, your analytics and each marketing channel. It shows where sales are leaking, which channels pay back and which quick wins can fund the rest.

From that we agree a growth plan with targets for revenue, conversion rate and profit after marketing costs. Each month we work through the highest value tasks across the store and every channel, then report what changed and what comes next.

Retainers start from £650 a month plus VAT and are billed one month in arrears. There is no long contract, so you can leave at any time, and our prices are published on our Shopify packages page.

Monthly ecommerce growth cycle for a Shopify brand
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Conversion First: More Sales From the Visitors You Already Have

Traffic is expensive, so we start by making it convert. Across 265 Shopify stores we have audited, the median conversion rate is 1.7%. Lifting it to 2.2% brings about 29% more orders from the same visitors.

Where a product page was badly designed, our redesigns typically lift its conversion rate by about two percentage points. Speed matters too: 196 of those 265 stores were still on legacy themes, and moving stores onto Online Store 2.0 themes has produced an average gain of 23 points in mobile PageSpeed.

Our guides to Shopify conversion rates and product page design show what we change first.

Product page improvements lifting a Shopify store's conversion rate

SEO and AI Search That Keep Paying Back

Paid traffic stops when the budget does, while organic traffic keeps arriving. We fix the technical issues that hold Shopify stores back, build collection pages around what people search for, and write content that answers buying questions.

AI search tools now answer many product questions directly, and they rely on clear pages and well structured product data. Our guide to agentic commerce explains why clean product data matters for AI shopping.

Our Shopify SEO agency team leads this work, and our Shopify technical SEO audit guide shows what we check first. You can also ask for a free SEO audit of your store.

Shopify pages ranking in Google and cited by AI search

Paid Ads Managed to a Profit Target

We run Google Shopping, Search and Performance Max alongside Meta and TikTok campaigns, all managed to the return your margins need. Across the Google Ads accounts we manage, we work to a floor of at least 2x return on ad spend.

Joined up work pays off here. One client's Performance Max campaign was spending 65% of its budget on searches for its own brand. After we added brand exclusions, first time customers rose 52% the following month.

Our PPC agency and social media marketing pages explain how each channel works.

Paid ads budget aimed at profitable sales

Retention: Email, SMS and Subscriptions

Keeping customers costs less than finding new ones. Across 198 client stores, email makes up a median 30% of revenue, and the welcome series and abandoned cart and checkout flows are normally the best performers.

Yet of the last 50 startup stores we took on, 37 had no welcome flow live. As a Klaviyo Partner, we build the core flows first, then the campaigns and segments that bring customers back.

For subscription brands, the most common problem we find is too much time spent on acquisition and not enough on retention. Mama Bamboo credits our work with cutting subscription churn by 23% within three months and lifting subscription lifetime value by 45% within five. Our email marketing agency and Shopify subscriptions pages explain how we fix it.

Email and subscription flows bringing customers back

Tracking and Reporting You Can Trust

Growth decisions are only as good as the numbers behind them. Missing purchases, duplicate conversions and broken consent settings send budgets to the wrong places, and broken conversion tracking is the most common problem we find in the Google Ads accounts we inherit.

We check that every Shopify order reaches GA4 and your ad platforms once, with the right value, and reconcile the figures with Shopify's own sales. Each month you get one report covering revenue, profit after marketing costs and new customers.

Our Google Ads audit checklist shows the tracking checks we run first.

Shopify sales, ads and analytics brought together in one report
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Our Ecommerce Growth Process

  • 1. Growth Review: Your store, analytics and every channel reviewed, with lost sales and quick wins quantified.
  • 2. Growth Plan: Targets for revenue, conversion rate and profit, with the work ranked by expected return.
  • 3. Tracking Fixes: Every order recorded once, with the right value, across Shopify, GA4 and your ad platforms.
  • 4. Quick Wins: The fixes that pay back fastest, from product pages and speed to email flows and wasted ad spend.
  • 5. Monthly Growth Work: Conversion, SEO, paid ads, email and social worked on together, in priority order.
  • 6. Testing: Changes measured against a clear baseline, so we keep what works and drop what does not.
  • 7. Monthly Reporting: Revenue, profit after marketing costs, new customers and next month's plan.
Our seven step ecommerce growth process

Get a Free Growth Plan

Send us your store address and tell us your goals, and we will review your store and marketing free of charge. You get a short growth plan: a prioritised list of the changes most likely to grow your sales, from product pages and speed to ads and email.

Ask for your free growth plan

Free ecommerce growth plan for Shopify brands

Frequently Asked Questions

What does an ecommerce growth agency do?

It plans and runs the work that grows an online store's sales and profit across every channel: conversion rate optimisation, SEO, paid ads, email, social and development. The difference from a single channel agency is one plan and one set of targets, so each channel supports the others.

How much does an ecommerce growth agency cost?

Most charge a monthly retainer based on the work involved, with ad spend paid to the platforms separately. Our retainers start from £650 a month plus VAT, are billed one month in arrears and never tie you into a long contract. Our guide to Shopify agency pricing in the UK compares the main pricing models.

How quickly will we see results?

Fixes to tracking, product pages, email flows and wasted ad spend can show results within weeks. SEO takes longer to build, so we judge it over months rather than weeks. Your growth plan sets out what to expect from each channel.

Do you only work with Shopify stores?

Shopify is our specialism, and it is where our development, conversion and tracking work adds most. If you are on another platform, our Shopify migration team can move you across first.

Should I hire a growth agency or separate specialists?

Separate specialists can work well when you have a strong in house marketing lead to join the work up. Without one, channels tend to pull in different directions. A growth agency gives you one plan, one report and one team that can change the store as well as the marketing.

What is a good conversion rate for a Shopify store?

Across 265 Shopify stores we have audited, the median conversion rate is 1.7%, but the right target depends on your sector, prices and traffic mix. Our guide to Shopify conversion rates sets out benchmarks and fixes.

Can you help us grow internationally?

Yes. We set up Shopify Markets, local currencies and cross border checkout, and plan the ads and email for each market. One client declined by Global-e under its £50,000 international sales minimum moved to Swap Global, and its overseas sales rose 75%. Our guide to Shopify Markets explains the options.