×
OUR SHOPIFY PACKAGES OUR PORTFOLIO FREE SEO AUDIT BUILD A SHOPIFY WEBSITE WHY SHOPIFY WHY SHOPIFY PLUS BLOG ABOUT US CALL US
01273569264 EMAIL US
info@whymatters.co.uk

PPC Agency

We help ecommerce brands turn ad spend into profitable sales, with Google Shopping, Search and Performance Max campaigns built around their Shopify store.

GET IN TOUCH
Shopify agency background 1 Shopify agency background 2 Shopify agency background 3 Shopify agency background 4

Grow Profitable Sales with Google Ads

Grow Profitable Sales with Google Ads

Clicks cost more every year, and they only matter when they turn into profitable orders. We plan, build and manage Google Ads for ecommerce brands, from the product feed and tracking to bids, budgets and reporting.

Every engagement starts with a review of your account, your Merchant Center feed and your conversion tracking. It shows where spend is wasted, which products deserve more budget and which pages are holding sales back.

Launching a new store? See our guide to your first 90 days of marketing.

  • GOOGLE SHOPPING

    Google Shopping product listings icon
    Product listings with price and image, shown to people already searching for what you sell, built from a clean Merchant Center feed.

  • PERFORMANCE MAX

    Performance Max campaign icon
    Google's automated campaign type, structured around your margins and bestsellers, with the signals and exclusions that stop it spending on the wrong things.

  • SEARCH CAMPAIGNS

    Search campaign icon
    Text ads for brand, product and category searches, with tight ad groups, negative keywords and pages that match what people typed.

  • YOUTUBE AND DEMAND GEN

    Video and Demand Gen campaign icon
    Video and image campaigns across YouTube, Gmail and Discover that reach new customers and bring back visitors who did not buy.

  • FEED AND TRACKING

    Product feed and conversion tracking icon
    Accurate product data and conversion tracking, including enhanced conversions and consent mode, so automated bidding learns from real sales.

Why Ecommerce PPC Needs a Specialist

Ecommerce PPC is not lead generation with a basket on the end. Your campaigns depend on product data, stock, margins, seasonality and the pages shoppers land on, and a generalist agency rarely manages all five together.

We work inside Shopify stores every day. We know how products reach Google through the Google & YouTube app and Merchant Center, how variants and collections shape your feed, and how Shopify records a sale.

Why Matters is a Shopify Select partner with Verified Skills across development and marketing, so the people running your ads also understand the store behind them.

Ecommerce PPC connecting products, margins and campaigns

How Our PPC Management Works

We manage your campaigns to a profit target, not a click target. Before changing anything, we agree the return you need from each product group, based on your real margins.

We then fix tracking and product data, restructure the account where it holds you back, and manage bids, budgets, search terms and ads every week. Each month you get a report on revenue, return on ad spend and what we will do next.

Peak trading gets its own plan, with budgets, promotions and stock agreed weeks in advance. See our guide to preparing your Shopify store for Black Friday.

Weekly PPC management cycle for an ecommerce store
Shopify agency background 1 Shopify agency background 2 Shopify agency background 3 Shopify agency background 4

Google Shopping and Your Product Feed

Shopping campaigns are only as good as the feed behind them. Titles, images, prices, product identifiers and attributes decide which searches your products appear for and how often shoppers click.

We sync your catalogue through Shopify's Google & YouTube app or a feed tool, fix disapprovals and rewrite titles around how people actually search. Custom labels for margin, bestsellers and seasonality let us bid harder on the products that pay you most.

Clean product data matters beyond ads too, because AI shopping tools rely on structured product information. Our guide to agentic commerce explains why.

Product feed from a Shopify store to Google Shopping listings

Performance Max, Structured Around Your Margins

Performance Max runs across YouTube, Display, Search, Discover, Gmail and Maps from a single campaign. Left on its defaults, it can spend heavily on searches for your own brand and on products you would rather not push.

We split products by margin and role, write an asset group for each, and add audience signals from your customer lists. Brand exclusions keep it off searches your Search campaigns already cover, and we move budget to where the reporting shows sales.

Performance Max campaign across Google channels

Search Campaigns That Match What People Type

Search ads reach people at the moment they describe what they want. We build separate campaigns for your brand, your categories and your best products, so each gets the budget and message it needs.

We review search terms every week and add negative keywords to stop spend on queries that never convert. Every ad points to the page that answers the search best, which helps Quality Score and can lower what you pay for each click.

Paid and organic search work best together, and our Shopify SEO team shares keyword data with the PPC team in both directions.

Search ads matched to ecommerce landing pages

Tracking You Can Trust

Automated bidding learns from the conversions you feed it. Missing purchases, duplicate conversions or broken consent settings quietly steer Google towards the wrong customers.

We check that every Shopify order reaches Google Ads and GA4 once, with the right value. We set up enhanced conversions and consent mode, which Google requires for measurement and remarketing with visitors in the UK and Europe, and reconcile the figures with Shopify's own sales.

Our conversion rate guide explains how to measure what happens after the click.

Conversion tracking from Shopify orders to Google Ads

Landing Pages That Convert Paid Traffic

Most PPC agencies can only change the ads. We also build and fix Shopify stores, so when a product page loses paid visitors, our Shopify developers can change the page.

Across 265 Shopify stores we have audited, the median conversion rate is 1.7%, and 196 were still on legacy themes. Lifting conversion from 1.7% to 2.2% brings about 29% more orders from the same ad spend.

See what we change first in our guide to product page design.

Landing page improvements for paid traffic on Shopify
Shopify agency background 1 Shopify agency background 2 Shopify agency background 3 Shopify agency background 4

Our PPC Process

  • 1. Account, Feed and Tracking Audit: A full review of campaigns, Merchant Center and conversion tracking, with wasted spend quantified.
  • 2. Profit Targets: A target return for each product group, set from your margins, stock and goals.
  • 3. Tracking Fixes: Every purchase recorded once with the right value, plus enhanced conversions and consent mode.
  • 4. Feed Optimisation: Titles, attributes and custom labels rebuilt so the right products win the right searches.
  • 5. Campaign Build or Restructure: Shopping, Performance Max, Search and YouTube campaigns, each with a clear job and budget.
  • 6. Weekly Management: Search terms, bids, budgets, products and ads reviewed every week.
  • 7. Monthly Reporting: Revenue, return on ad spend, profit after ad cost and next month's plan.
Our seven step PPC process

Get a Free Google Ads Account Review

Give us view access to your Google Ads account and we will review it free of charge. You get a short, prioritised list of the changes that would make the biggest difference, from wasted spend to feed and tracking fixes.

Ask for your free account review

Free Google Ads account review for ecommerce brands

Frequently Asked Questions

How much does a PPC agency cost?

Most agencies charge a monthly management fee, a share of ad spend or a mix of the two, with your ad spend paid to Google separately. We quote after the account review, based on your ad spend and the work involved. Retainer clients are billed one month in arrears and never tied into long contracts, and our Shopify packages show how we price our work.

How much should I spend on Google Ads?

Enough for Google's bidding to learn from real sales. A new store can start Shopping at £10 to £20 a day, as our first 90 days guide sets out, then scale the campaigns that return a profit.

How long does PPC take to work?

Search and Shopping ads can bring visitors the day they go live. Automated bidding needs a learning period of a few weeks, so judge results on at least a month of data.

Should I run Google Shopping or Performance Max?

Often both, each with a clear job. Standard Shopping gives more control over products and search terms, while Performance Max reaches more of Google's channels, so we test the split against your margins.

Do you only work with Shopify stores?

Shopify is our specialism, and it is where our feed, tracking and landing page work adds most. The PPC service itself suits any ecommerce platform, so stores on other platforms are welcome too.

How do you measure PPC success?

On revenue and profit, not clicks. We report return on ad spend by product group, profit after ad cost and revenue from new customers, checked against Shopify's own sales.