BUILD AND MARKET YOUR SHOPIFY STORE
We help e-commerce brands maximise growth opportunities
We help e-commerce brands maximise growth opportunities
Clicks cost more every year, and they only matter when they turn into profitable orders. We plan, build and manage Google Ads for ecommerce brands, from the product feed and tracking to bids, budgets and reporting.
Every engagement starts with a review of your account, your Merchant Center feed and your conversion tracking. It shows where spend is wasted, which products deserve more budget and which pages are holding sales back.
Launching a new store? See our guide to your first 90 days of marketing.
We manage your campaigns to a profit target, not a click target. Before changing anything, we agree the return you need from each product group, based on your real margins.
We work to a floor of at least 2x return on ad spend across the accounts we manage, and set each target from your break even point, as our guide to what a good ROAS is for ecommerce explains. Subscription brands can bid on lifetime value instead of the first order, as our guide to Google Ads for subscription brands shows.
We then fix tracking and product data, restructure the account where it holds you back, and manage bids, budgets, search terms and ads every week. Each month you get a report on revenue, return on ad spend and what we will do next.
Peak trading gets its own plan, with budgets, promotions and stock agreed weeks in advance. See our guide to preparing your Shopify store for Black Friday.
Performance Max runs across YouTube, Display, Search, Discover, Gmail and Maps from a single campaign. Left on its defaults, it can spend heavily on searches for your own brand and on products you would rather not push.
We split products by margin and role, write an asset group for each, and add audience signals from your customer lists. Brand exclusions keep it off searches your Search campaigns already cover, and we move budget to where the reporting shows sales.
One client's Performance Max campaign was spending 65% of its budget on searches for its own brand. After we added brand exclusions, first time customers rose 52% the following month. Our guide to structuring Performance Max around your margins explains the approach.
Automated bidding learns from the conversions you feed it. Missing purchases, duplicate conversions or broken consent settings quietly steer Google towards the wrong customers.
We check that every Shopify order reaches Google Ads and GA4 once, with the right value. We set up enhanced conversions and consent mode, which Google requires for measurement and remarketing with visitors in the UK and Europe, and reconcile the figures with Shopify's own sales.
Broken conversion tracking is the most common problem we find in the Google Ads accounts we inherit. Our Google Ads audit checklist for ecommerce stores shows what we check first.
Our conversion rate guide explains how to measure what happens after the click.
Tell us a little about your store and we'll get back to you within 24 hours.
