Wix vs Shopify



If you have an amazing product that you want to sell online or your current online store needs an improved presence, then you need a robust e-commerce platform. In this article, we will compare Shopify and Wix, two high-quality options in the market today.

Shopify is the more popular brand although Wix is building up a following currently at about 68 million users. Let’s examine the two platforms in depth to see which would suit you best for your e-commerce store.

Shopify vs Wix: Pros and Cons

Shopify Pros

  • 24/7 support via phone and live chat
  • Powerful e-commerce tools; Shopify is a market leader in built-in features
  • Over 100 payment options including PayPal, Stripe, as well as Shopify’s own fully integrated payments system

Shopify Cons

  • Can be expensive; paid apps, premium themes, transaction charges, and a monthly subscription can weigh you down financially

Wix Pros

  • Simple editing interface; drag and drop functionality lets you put your stamp on any of its 800+ templates with ease.
  • Cheap eCommerce plans; No hidden costs. Plans contain all you need to sell online from as little as $23/month
  • Useful apps; apps such as Ecwid may be added to your store giving you more e-commerce tools

Wix Cons

  • Too much creative freedom; makes it easy to forget to follow e-commerce design best practices.

Shopify vs Wix: Feature Comparison

Whereas Wix is essentially a website builder, much like WordPress, Shopify specializes in the e-commerce side of things.

Both platforms provide some high-quality basic features. Shopify is the outright leader in selling online, offering amazing store management features and neat product pages.

Both Wix and Shopify offer a vast range of free and paid templates, to begin with. They are easy to use and navigate with builders that help you launch your website swiftly. Shopify however is more geared toward helping you sell than Wix.

Wix is notably neat with inventory management, although Shopify presents a more organized and centralized system allowing you to access the product creation page, inventory tab, and gift cards from the same module.

Both platforms provide discounts and coupon codes at no extra charge.

Shopify vs Wix: Themes and Design

Shopify is built to cater to the needs of e-commerce businesses and thus it has themes tailored for business. Themes are highly flexible allowing you to customize them easily.

Wix boasts of having several online store themes although nowhere near the number of Shopify’s collection. Wix also offers niche-specific templates.

Shopify includes several themes created by independent/third-party designers offering more functionality as well as mobile compatibility to make your site responsive in mobile viewing.

The downside with Shopify is that their themes and design templates can be expensive compared with other options like Wix and Squarespace.

Wix offers a lot of templates to choose from, but once you’ve chosen one for your store, you are stuck with it and cannot simply rebrand or redesign your store at will as you would be able to do with Shopify.

Shopify vs Wix: Ease of Use

Wix is built entirely for non-developers with a low affinity for crowded interfaces and coding. It provides many useful templates, add-ons, and a drag-and-drop editor to help you make an attractive page even with little design experience.

Shopify is built specifically for online selling and performs exceedingly well in that regard. It gives users a lot of control over design and customization with its rich functionality. You can easily upload products, manage inventory, and handle customers thanks to the friendly interface.

In summary, Wix may be more basic and easier to do but it is quite rudimentary compared to the functionally rich Shopify.

Shopify vs Wix: The Costs

Neither platform charges any setup fees for creating your first online store.

Both charge monthly fees at varying rates. One cannot open up an online store with Wix unless one opts for the $17/month e-commerce plan or the $25/month VIP plan.
Shopify’s Lite plan costs $9/month and the Basic plan goes for $29 per month.

It can be argued that the Shopify Starter plan is best for someone just starting and considering Basic Shopify and e-commerce Wix plans eliminate transaction fees and allow for unlimited products, Shopify Starter is a better deal.

Shopify vs Wix: Apps and Add-ons

The Wix app store is rich in awesome integrations although they aren’t all tailored for online selling and so you might have to rummage through those that may favor brick and mortar shops. Tidio live chat is an app that lets you monitor visitors to your site, send automated messages to them and provide multi-language mobile support for the ultimate customer care experience. Site search app gives your website a powerful search engine to help buyers find products easily providing results with images.

Shopify is your go-to platform for apps specifically geared to e-commerce. Shopify app store is open to all pricing plans giving users the freedom to grow and modify their stores as they please. Dropshipping, product reviews, and customer conversions are just some of the capabilities that can be added to your store with apps and extensions.

Returnly: Returns & Exchanges is a plugin which lets customers buy another product using store credit before shipping the original item back, enabling merchants to maximize sales and build loyalty. Wishlist Plus is a plugin which allows customers to bookmark their favorite products and pick up where they left off when they return and make a purchase. One Click Social Login plugin provides buyers with an automatic signup using popular social networks rather than forcing shoppers to create user accounts from scratch.

On the whole, Shopify stands head and shoulders above Wix when it comes to apps and add-ons especially those made specifically for e-commerce.

Shopify vs Wix: Payment Processors

Shopify offers more than 100 payment gateways including PayPal, Stripe, Authorize.net, and PayMill. Shopify Payments is Shopify’s payment gateway which eliminates transaction fees that other gateways attract when using the platform.

Wix has made strides in recent years and now offers around 50 payment gateways including PayPal, Stripe, Square, Wirecard, Braintree, and Authorize.net. The options available are nowhere near the number offered by Shopify.

Shopify also allows users to set tax rules and shipping rates for each product which Wix is yet to offer on its platform.


Wix’s e-commerce plan is a welcome surprise but still is not enough to rival Shopify, a brand that has been in the industry longer and is made specifically for e-commerce and enabling the creation and management of online stores. Shopify is richer in themes and design as well as functionality and is also easy to use for first-time web developers.

Even on the money front, you wouldn’t save much by opting for Wix despite its relatively low pricing compared with other industry players.

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