SHARING IS CARING: HOW SMALL ACTIONS MAKE A BIG IMPACT FOR OUR PLANET

We often hear the phrase “sharing is caring” but have you ever considered how sharing could help care for our planet?

With the UK government’s ambitious target of becoming a net-zero nation by 2050, the need for collective action has never been more urgent. In practical terms, achieving net zero means balancing the amount of greenhouse gas emissions we produce with the amount removed from the atmosphere. While the task of eliminating emissions may seem monumental, reducing them is something we can all play a part in.

And that’s where sharing comes in.

Small Changes, Big Difference

You might have had moments where you wanted to recycle more, use eco-friendly alternatives, or support green businesses, but weren’t quite sure where to start. Or perhaps you discovered a brilliant local service that aligns with your environmental values and wanted everyone to know about it.

Good news: You’re not alone, and there are ways to turn that desire into action.

One of the most powerful tools at your disposal is Google Maps, yes, the same app you use for directions. Through the Local Guides Community Programme, people around the world are sharing recommendations and information about businesses and places that are doing their bit for the environment.

By joining this movement, you can help your community discover eco-conscious shops, services, and recycling points, and take a step closer to a healthier planet.

If You’re a Sustainable Business

Visibility is everything. If you run an eco-friendly business, it’s essential that people can find and support what you do.

Creating a Google Business Profile is a simple and effective way to make sure your business shows up in Google Search and on Google Maps. By adding your location, even if it's just a service area, customers will know exactly where to find you or how to access your services.

With a Business Profile, you can:

1) Pin your business location on Google Maps

2) Share updates, offers, and photos

3) Showcase customer reviews

4) Highlight your recycling services or sustainability credentials

If your business doesn’t have a physical storefront or you don’t serve customers at a set location, simply leave the address field blank and list the areas you operate in instead.

If You’re a Passionate Citizen

Not a business owner? You still have a big role to play. Here’s how you can make a meaningful impact by sharing what you discover:

Use Google Maps to Find and Share Green Initiatives Google Maps isn’t just for navigation. Use it to locate recycling centres, eco-friendly shops, zero-waste restaurants, and businesses that prioritise sustainability.

Many verified businesses on Google now list the items they recycle such as electronics, light bulbs, clothes, or glass. After visiting, leave a review detailing your experience and the types of recyclables accepted. This helps others make informed decisions and encourages more people to use these services.

Create and Share Local Lists

You can go a step further by curating themed lists of sustainable spots in your city. Think:

1) Recycling points

2) Zero-waste or refill shops

3) Sustainable cafés and restaurants

4) Local food co-ops

5) Vintage markets and upcycling fairs

By sharing these lists on your profile or social media, you empower your network to live more sustainablywithout the guesswork.

Promote and Support Sustainable Businesses

Let’s be honest, running a sustainable business can be challenging. The eco-friendly route is often more expensive and time-consuming. Many people mistakenly assume that sustainable means free, when in reality, these businesses often need more support than traditional ones.

Here’s how you can help:

1) Buy from them regularly

2) Leave a thoughtful review

3) Recommend them to friends and family

4) Offer your professional skills or advice, if applicable

5) Share their products and mission on social media

6) Every kind word, every purchase, every referral matters.

In Summary: Care. Be Aware. Share.

Care about our planet’s future. Be aware of your local environment and what small changes you can make. Share your knowledge with others and encourage them to do the same.

By using tools like Google Maps and the Local Guides Programme, we can build a network of people and places committed to protecting the planet. Whether you’re a business, a customer, or simply a concerned citizen, your actions matter.

Ready to Put Your Sustainable Business on the Map? Whether you're just starting out or looking to scale your eco-conscious brand, visibility is key, and we're here to help. As a Shopify agency, we specialise in building high-performing, beautifully designed stores that showcase your values and connect with conscious consumers.