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Shopify App Costs Index: What 36 Popular Apps Charge a Month
Key Takeaways
- This index lists the published price of 36 popular Shopify apps, read from their App Store listings on 15 October 2026, with the free plan, the lowest paid plan and what makes the price rise.
- Every listing bills in US dollars; none showed a price in pounds, so a UK store's app bill moves with the exchange rate.
- A seven app starter stack (email, reviews, subscriptions, page builder, loyalty, help desk and tracking) costs about $105 a month on the lowest paid plans, about £78, or about £933 a year.
- Most apps price by orders or contacts, so a comparable stack can pass $400 a month at a few thousand orders; always read the next tier.
- Shopify Email, Inbox and Flow are free, and Judge.me, Klaviyo, Omnisend, Appstle, Seal, Smile.io and Rivo all have usable free plans.
- Recharge, Skio, Bold Upsell and Vitals charge a share of sales on top of or instead of a flat fee; Appstle and Seal advertise no transaction fees.
Quick Answer
Popular Shopify apps mostly cost between $10 and $30 a month on their lowest paid plan, with free plans for small stores and prices that climb with orders, contacts or revenue. Our seven app starter stack comes to $105 a month, about £78, and a growth stack at a few thousand orders a month comes to about $396, about £293. The tables below give the free plan, the lowest paid plan and its limit, and what the price scales by, for 36 apps across email, reviews, loyalty, subscriptions, page building, upsell, SEO, search, support, shipping and analytics, linked to the listings they came from.
Table of Contents
- How to Read This Index
- Email, SMS and Pop Ups
- Reviews and Loyalty
- Subscriptions
- Page Builders, Upsell and Bundles
- SEO, Search and Translation
- Customer Support
- Shipping, Tracking and Operations
- Analytics, SMS and the Rest
- What a Starter Stack Costs
- What Scales the Bill
- Why Matters Perspective
- Frequently Asked Questions
- Final Thoughts
- Related Articles
App costs are the part of a Shopify budget that nobody prices before launch and everybody notices six months later. We read 55 listings on 15 October 2026; four had been delisted or publish no price, and the index covers the 36 most useful of the rest, including Shopify's own free apps. Prices change, so click through before you install.
How to Read This Index
- Prices are in US dollars a month. Every listing we read states "All charges are billed in USD". Where a listing also shows a yearly price we note it.
- Lowest paid plan is the cheapest plan above free, with the limit that pushes you to the next tier.
- Scales by tells you what makes the bill grow: orders, contacts, subscribers, products, pages or revenue.
Email, SMS and Pop Ups
| App | Free plan | Lowest paid plan and what it scales by |
|---|---|---|
| Klaviyo | 250 email contacts, 150 SMS credits | Email $20 for 251 to 500 contacts; SMS $15 up to 1,250 credits; scales by contacts and credits |
| Omnisend | 250 contacts, 500 emails a month | Standard $16 up to 500 contacts and 6,000 emails; Pro $59 for 2,500 contacts; SMS from $0.007 a message |
| Mailchimp | Yes | Essentials from $13 by contacts, up to 4 automations; Standard from $20; Premium from $350 |
| Shopify Email | First 10,000 emails a month | $1 per 1,000 emails after that; no plan fee |
| Postscript | Free to install, $49 monthly minimum spend | Growth $100; Professional $500; plus $0.007 to $0.009 per SMS and carrier fees |
| Appikon Back in Stock | 10 emails a month | Starter $19.99 for 300 emails; Pro $29.99 for 1,000; SMS $0.05 to $0.40 a message |
Reviews and Loyalty
| App | Free plan | Lowest paid plan and what it scales by |
|---|---|---|
| Judge.me | Yes, unlimited reviews | Awesome $15, flat; no higher tier |
| Loox | Beginner, up to 500 orders | Convert $49.99 with 300 orders, then $50 per extra 300; Unlimited $299.99 |
| Yotpo Reviews | Up to 50 orders a month | Starter $15; Pro $119; priced by order volume (Yotpo's own site shows $89 and $169) |
| Okendo | Up to 50 orders a month | Essential $19 up to 200 orders; Growth $119 for 1,500; Power $299 for 3,500 |
| Smile.io | Up to 200 orders a month | Essential $15 up to 500 orders; Standard $79 for 1,000; Growth $199 for 2,500 plus $20 per extra 100 |
| Rivo | Up to 200 orders a month | Essential $15 up to 500 orders; Scale $49 for 400 then $20 per 100, capped at $499 |
| LoyaltyLion | 400 orders a month | Classic $199; over 500 orders a month needs a quote |
Subscriptions
| App | Free plan | Lowest paid plan and what it scales by |
|---|---|---|
| Recharge | No, 60 day trial | $25 for the first 50 subscribers with no transaction fee; Starter $99 plus 1.49% and 19c; Plus $499 plus 1.34% and 19c |
| Appstle | Up to $500 a month of subscription revenue | Starter $10 up to $5,000; Business $30 up to $15,000; Premium $100 up to $100,000; no transaction fees |
| Seal | Up to 50 subscriptions | $5.95 for 100 subscriptions; $9.95 for 250; $24.95 for 500; no transaction fees |
| Skio | No | Scale $599 plus 1% and 20c a transaction |
Our subscription app comparison and Recharge vs Shopify Subscriptions explain which of these fits which store.
Page Builders, Upsell and Bundles
| App | Free plan | Lowest paid plan and what it scales by |
|---|---|---|
| PageFly | 1 published slot | Builder $24 from 5 published slots, $5 per 5 extra; Accelerate $99; Enterprise $299 |
| GemPages | 1 published page | Build $29, unlimited pages and 20 sections; next plan $59; Enterprise $199 |
| Bold Upsell | Free to install | Standard takes 3.5% of upsell revenue; Advanced $10 plus 2.5% |
| ReConvert | Development stores only | Basic $4.99 up to 50 orders or $50 of upsell revenue; Growth $9.99; Business $19.99 |
| Frequently Bought Together | 3 manual bundles | Professional I $9.99 up to 50 orders; II $24.99 up to 500; III $39.99 |
| Vitals | No, 7 day trial | All in One $29.99; usage fees from $10 after about $1,000 a month of attributed sales |
SEO, Search and Translation
| App | Free plan | Lowest paid plan and what it scales by |
|---|---|---|
| Booster SEO | Yes | Pro $39 ($349 a year); Premium $69 ($619 a year); by features |
| TinyIMG | 50 image optimisations a month | Beginner $14 for 1,500 images; Advanced $23 for 5,000; Expert $49 for 15,000 |
| Searchanise | Stores under 25 products | Basic $19 up to 1,500 products; Essential $39 for 7,500 |
| Boost AI Search | No, 21 day trial | Launch from $29 to $159 for stores under $50,000 a month of sales; Convert from $299 |
| Weglot | 1 language, 2,000 words | Starter $17 for 1 language and 10,000 words; Business $32 for 3 languages; Pro $87 |
Customer Support
| App | Free plan | Lowest paid plan and what it scales by |
|---|---|---|
| Shopify Inbox | Free | No paid plan |
| Gorgias | No, 7 day trial | Starter $10 for 50 tickets and 3 agents, $0.40 per extra ticket; Basic $60 for 300; Pro $360 for 2,000 |
| Zendesk | No, 14 day trial | Suite Team $55 per agent a month billed annually; Growth $89; Professional $115 |
Shipping, Tracking and Operations
| App | Free plan | Lowest paid plan and what it scales by |
|---|---|---|
| Shopify Flow | Free | No paid plan |
| CWILL Order Tracking (Parcel Panel) | 20 orders a month | Essential $11 for 200 orders, $0.05 per extra; Professional $59 for 2,000 |
| AfterShip Tracking | 50 shipments a month | Essentials $11 for 100 shipments, $0.08 per extra; Premium $70 for 500 |
Analytics, SMS and the Rest
| App | Free plan | Lowest paid plan and what it scales by |
|---|---|---|
| Lifetimely | Yes | $49 up to 500 orders a month; $149 for 3,000; $299 for 7,000 |
| Triple Whale | Yes | Foundation $219 ($2,190 a year); Automate $749 |
What a Starter Stack Costs
Take a new store with a few hundred orders a month that wants email, reviews, subscriptions, a landing page builder, a loyalty scheme, a help desk and order tracking, and put each on its lowest paid plan.
That is $105 a month, or about £78, which is £933 a year at $1.35 to the pound. Most of those apps are free below their first limit, so a store at launch can run the same stack for the price of Klaviyo alone, and a store that leans on Shopify's own Email, Inbox and Flow can run it for nothing. The money starts to matter at scale.
A growth stack at a few thousand orders a month looks different: Loox Convert $49.99, Smile.io Standard $79, Recharge Starter $99 plus its transaction fee, Gorgias Basic $60, Lifetimely $49 and CWILL Professional $59 come to $395.99 before email, which is about £293 a month. Add Klaviyo at a 10,000 contact list and the stack passes £400. Our store cost guide puts that alongside the plan fee, theme and build.
What Scales the Bill
| Pricing basis | Apps that use it | What to watch |
|---|---|---|
| Monthly orders | Loox, Okendo, Smile.io, Rivo, LoyaltyLion, ReConvert, Lifetimely, tracking apps | A Black Friday month can push you into the next tier for the whole month |
| Contacts or messages | Klaviyo, Omnisend, Mailchimp, Postscript, Appikon | Clean suppressed and unengaged profiles before the count is taken |
| Subscribers or subscription revenue | Recharge, Appstle, Seal, Skio | Percentage fees grow with revenue; flat fees do not |
| Share of sales | Recharge, Skio, Bold Upsell, Vitals | Compare the percentage with a flat plan at your real revenue |
| Pages, products, languages or sales tiers | PageFly, Searchanise, Weglot, Boost AI Search | Usually cheap to stay below the limit |
| Per agent | Zendesk | Costs rise with headcount, not sales |
Why Matters Perspective
App stacks grow by accretion: apps installed for a campaign two years ago, apps doing a job the theme or Shopify now does for free, and apps that have crept up a tier as orders grew. The fix is a list like this one, read against the Shopify bill once a quarter.
Where the money should go is email. Across 198 client stores, email is a median 30% of revenue, which makes the Klaviyo or Omnisend line the one app fee that earns its keep many times over; three of our current clients run Omnisend because it is more cost effective for them. We are a Klaviyo partner. Everything else on the list should be installed when there is a measured reason for it and removed when there is not. If you would like us to review your stack, our free SEO audit is the place to start, and our pricing is published.
Frequently Asked Questions
How much do Shopify apps cost per month?
Most popular apps have a free plan and a lowest paid plan between $10 and $30 a month, with the price rising by orders, contacts, reviews or revenue. A typical starter stack of seven apps (email, reviews, subscriptions, a page builder, loyalty, help desk and order tracking) comes to about $105 a month on the lowest paid plans, which is about £78 at $1.35 to the pound.
Are Shopify apps billed in pounds or dollars?
Every App Store listing we read on 15 October 2026 carried the line "All charges are billed in USD", and none showed a price in pounds, so a UK store pays in dollars through its Shopify bill and the pound figure moves with the exchange rate. Some developers, including Klaviyo, Recharge, Omnisend and Zendesk, may also bill separately outside the Shopify invoice.
Which Shopify apps are free?
Shopify's own Email, Inbox and Flow apps are free, apart from Shopify Email's charge of $1 per 1,000 emails beyond 10,000 a month. Judge.me has a free plan with unlimited reviews, Klaviyo and Omnisend are free up to 250 contacts, Seal Subscriptions is free up to 50 subscriptions, Appstle is free up to $500 a month of subscription revenue, and Smile.io and Rivo are free up to 200 orders a month.
Which apps charge a percentage of sales?
Recharge charges 1.49% plus 19 cents a transaction on its Starter plan and 1.34% plus 19 cents on Plus; Skio charges 1% plus 20 cents; Bold Upsell takes 3.5% or 2.5% of upsell revenue; Vitals adds usage fees above about $1,000 a month of attributed sales; and Boost AI Search prices its plans by monthly sales. Appstle and Seal advertise no transaction fees.
What makes app costs rise as a store grows?
Orders and contacts. Loyalty, reviews, upsell, tracking and profit analytics apps price by monthly orders; email and SMS apps price by contacts or messages; subscription apps by subscribers or subscription revenue; search apps by products or sales. A stack that costs $105 a month at launch can grow to a comparable one past $400 a month at a few thousand orders, so check the next tier before you install.
Do I need to pay VAT on Shopify apps in the UK?
Shopify's billing help explains how app charges appear on the Shopify invoice. Whether VAT is added depends on your account's tax status and where the developer bills from, so check your invoice rather than assume, and give Shopify your VAT number if you are registered.
How often do app prices change?
Often. Four of the apps on our original list of 55 had been delisted or publish no price when we checked, and several developers show a different price on their own website from the App Store listing. Treat this index as the position on 15 October 2026 and check the listing before you commit.
Final Thoughts
Shopify apps are cheap to start and easy to let grow. Use the free plans while they last, read the next tier before you install, and check the dollar total on your Shopify bill against this list every quarter.
We will update the index when prices move. If an app you rely on is missing, email us and we will add it with a link to its listing.
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Ayo is the founder of Why Matters and Head of Marketing. With over 20 years of experience in ecommerce, digital marketing and commercial growth, he has helped hundreds of Shopify brands build, launch and scale their online stores. Why Matters, a Shopify agency based in Brighton, is a Shopify Select partner and a Klaviyo, Recharge, Awin, Meta and TikTok partner.About AyoConnect on LinkedIn
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