BUILD AND MARKET YOUR SHOPIFY STORE
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Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
Key Takeaways
Live shopping is a live video stream where a host presents products and viewers buy while they watch.
In the UK, TikTok LIVE is where most of it happens: TikTok says 6,000 LIVE shopping sessions run in the UK every day, up 72% in a year.
Instagram ended Live Shopping on 16 Marc...
Enter your ad spend, the revenue it produced and what a typical order costs you to fulfil. The calculator shows your ROAS, the break even ROAS your store needs just to cover its costs, and the target ROAS that keeps the margin you want after advertising. Everything is worked out in your browser and...
Enter what a typical customer spends per order, how often they buy, how long they stay and what it costs to win them. The calculator returns lifetime value on revenue and on margin, the LTV to CAC ratio, how many months the acquisition cost takes to pay back and the most you can afford to pay for a...
Key Takeaways
Google Merchant Centre, officially Google Merchant Center, is free, and Shopify connects to it through the Google & YouTube sales channel, which Google manages; the first product sync can take up to 24 hours.
Of the disapprovals Why Matters fixed across client stores this year, 4...
Buy now pay later has become part of the checkout for many UK ecommerce stores. A customer chooses a product, splits the cost across several payments and usually gets it straight away, while you are paid by the BNPL provider, less its fee, and the provider manages the repayments. For a Shopify merch...
Shopify B2B changed in 2026. For years, the honest answer to whether Shopify could handle wholesale natively was that you needed Shopify Plus. On 2 April 2026, Shopify began rolling out its foundational B2B features to the Basic, Grow and Advanced plans at no extra cost, so company accounts, wholesa...
Shopify POS lets a retailer sell online and face to face from the same Shopify system. A product sold in your shop reduces the same stock record your website uses, a customer who buys online is the same customer at the till, and orders, payments, returns and inventory all land in one Shopify admin i...
When something stops working on your Shopify store, finding the right person to ask matters more than finding someone to ask. Shopify offers 24/7 chat on every plan, with phone and email on some, but Shopify Support is not responsible for everything that can go wrong: a billing error, broken custom...
Choosing a web development agency is not just a matter of finding the portfolio you like most. For an ecommerce business, the agency affects which platform you use, how well the site connects to your other systems, what it costs to run, how fast your team can make changes and who is responsible when...
Shopify Payments is Shopify's own payment processor. For most UK stores it is the simplest way to take cards, Apple Pay, Google Pay, Shop Pay and Klarna without opening a separate merchant account, and it keeps payments, refunds, payouts, disputes and fraud checks inside your Shopify admin.
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