BUILD AND MARKET YOUR SHOPIFY STORE
We help e-commerce brands maximise growth opportunities
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Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
Shopify is one of the obvious platforms for selling online in the UK, but it is not the only sensible choice. WooCommerce gives you far more control over the website, BigCommerce builds more ecommerce into the core platform, Wix and Squarespace suit sites where the shop is one part of a wider websit...
Shopify is software for building and running a shop. You use it to create an ecommerce website, add products, take payments, manage orders, track stock, sell in person and connect your products to other sales channels, and you do not install it on your own server, because Shopify hosts the platform...
Product photography has a hard job in ecommerce. A customer cannot pick the product up, turn it over, feel the material, judge its size or compare the finish, so your photos have to do that work instead. That is why a good Shopify product page needs more than one polished packshot: a clear main imag...
Choosing a product review app for Shopify is no longer just about putting stars under a product title. The stronger platforms collect verified reviews automatically, ask for photos and videos, feed ratings to Google, sync with Klaviyo and let shoppers filter reviews by size, fit or use. The most exp...
TikTok Shop lets people buy a product without leaving TikTok, so the video, the creator and the checkout all sit in one place. For a Shopify brand it works as another sales channel: Shopify stays the home of your products, stock and fulfilment, while TikTok Shop adds discovery through shoppable vide...
Key Takeaways
Shopify Basic costs £25 a month in the UK, or £19 a month billed yearly; Grow costs £65 or £49, Advanced £344 or £259, and Shopify Plus starts at £1,950 a month on a one year term or £1,800 on a three year term.
Shopify Payments charges 2% + 25p per standard online card payment o...
Key Takeaways
Performance Max scales whatever your conversion values reward, so two products with the same revenue and the same ROAS can leave ten times more contribution than each other.
In one account we took on, 65% of the Performance Max budget was going to searches for the client's own br...
Key Takeaways
A good ROAS is whatever sits above your break even, and break even is 1 divided by your contribution margin, so the answer is different for every store.
In our worked UK example, a £120 order leaves £45.35 of contribution after VAT, product cost, delivery, packaging, payment fees...
Key Takeaways
IT Jobs Watch reported a £45,000 median UK PPC Manager salary from 20 quoted vacancies in the six months to 21 September 2026, with the London median at £60,000.
Employer National Insurance and the minimum pension take that salary to about £52,162.80 a year before recruitment, to...
Key Takeaways
Broken conversion tracking is the most common problem we find in the Google Ads accounts we have inherited this year, which is why this checklist starts there, not with ad copy.
In the worst case we have seen, a freelancer managed account counted every purchase twice, so the ROAS...