BUILD AND MARKET YOUR SHOPIFY STORE
We help e-commerce brands maximise growth opportunities
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Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
Key Takeaways
Month one is foundations: tracking, email capture and flows, one or two social platforms, and basic SEO. Month two switches on traffic. Month three measures and scales.
The highest impact first month action is email capture with a welcome flow behind it. Of the last 50 startup st...
Repeat customers are the cheapest growth available to most Shopify stores. You have already paid to acquire them, they already trust your checkout, and they already know whether your product works. Yet many stores we audit send a thank you email, perhaps a review request, and then nothing until the...
Key Takeaways
PR earns trust advertising cannot buy, because a journalist's or customer's recommendation carries credibility a paid ad never will.
Clear positioning comes first. If you cannot say what makes your brand different in one sentence, no journalist will do it for you.
A press page...
Key Takeaways
Conversion rate is the share of sessions that end in an order, and it is the clearest single measure of whether your store turns visits into sales.
Across the 265 Shopify stores we have audited, the median conversion rate was 1.7%. Use that as a realistic marker rather than the...
Finding the right ecommerce agency is one of the most important decisions an online business makes. The right partner builds systems that compound revenue; the wrong one leaves technical debt that costs more to fix than the original project.
This guide profiles ten UK ecommerce agencies with clear...
Key Takeaways
Shopify Markets lets you sell to multiple countries from one store, with localised currency, pricing, language, domains and duties managed from a single admin. Up to 50 markets per store.
Two UK thresholds catch merchants out: VAT registration at £90,000 of taxable turnover acros...
Key Takeaways
Most stores have not made the move. Of the 265 Shopify stores we audited, 196 were still running legacy themes that predate Online Store 2.0.
Online Store 2.0 is the current standard Shopify theme architecture, not a separate product, a paid upgrade or something you switch on.
T...
Key Takeaways
The most common reason a startup stalls is not product quality. It is unclear positioning in a crowded market.
Fulfilment costs are routinely underestimated. Return rates alone range from about 3% in supplements to 23% in fashion across our client stores.
Most startups buy traf...
BigCommerce and Shopify are both fully hosted ecommerce platforms, so neither asks you to run servers, patch software or manage security certificates. That makes this a closer contest than Shopify against a website builder. It also changed on 1 June 2026, when BigCommerce renamed its plans, lowered...
Wix and Shopify both let you build an online shop without code, but they start from different places. Wix is a website builder that adds selling from its Core plan upwards, alongside tools for portfolios, bookings, blogs and service businesses. Shopify is built for selling first, with everything fro...