BUILD AND MARKET YOUR SHOPIFY STORE
We help e-commerce brands maximise growth opportunities
Blog
Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
Key Takeaways
This index lists the published price of 36 popular Shopify apps, read from their App Store listings on 15 October 2026, with the free plan, the lowest paid plan and what makes the price rise.
Every listing bills in US dollars; none showed a price in pounds, so a UK store's app bi...
Key Takeaways
Customer acquisition is the work of winning first time buyers; its cost is what you spent on that work divided by the new customers it produced.
Count only new customers. Repeat orders from loyal customers make paid channels look cheaper than they really are.
Judge acquisition...
Key Takeaways
Singles Day is a shopping event on 11 November that began as a Chinese celebration of being single.
Alibaba's Tmall turned it into a 24 hour online sale in 2009, when just 27 merchants took part.
Singles Day 2026 falls on Wednesday 11 November, 16 days before Black Friday on Fr...
Key Takeaways
First party data is what you collect yourself on your own channels; zero party data is what customers tell you on purpose, such as quiz answers and preferences.
Safari has blocked third party cookies since 2020, Firefox has isolated them since 2022, and Google decided in 2025 to...
Key Takeaways
Marketing attribution decides which touchpoints, such as ads, searches and emails, get credit for a sale.
Rule based models share credit by a fixed rule; data driven attribution uses an algorithm based on real paths.
Google removed first click, linear, time decay and position b...
Key Takeaways
Microsoft Advertising, once Bing Ads, shows search and shopping ads on Bing and across Microsoft's network, and works much like Google Ads.
Statcounter puts Bing at 6.08% of UK search across all devices in September 2026, but 18.33% on desktop computers, three times higher.
The...
Key Takeaways
Awin is an affiliate network: publishers promote your products and you pay them a commission on the sales they drive.
Awin Access costs £99 plus VAT a month after a free first month, plus a 3.5% tracking fee on each affiliate sale, with a 3 month introductory term.
Accelerate c...
Key Takeaways
Google Consent Mode passes each visitor's cookie and advertising consent to Google's tags; it works with your cookie banner rather than replacing it.
Version 2 uses four consent types: ad_storage, analytics_storage, ad_user_data and ad_personalization.
Google's EU user consent...
Key Takeaways
An Instagram Shop is a storefront on your business profile, built from the same catalogue as your Facebook Shop and Meta ads.
Checkout no longer happens in Instagram: Shopify says customers are redirected to your online store to complete their purchase.
You need an Instagram pr...
Key Takeaways
WhatsApp marketing means messaging customers who have opted in on WhatsApp, with offers, reminders and updates, and talking with them in the same chat.
Since 1 July 2025 the WhatsApp Business Platform charges per template message, by category (marketing, utility, authentication)...