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Blog

Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.

E-COMMERCE ACADEMY

Launching a startup is a whirlwind, juggling product development, customer discovery, and the pressure of getting noticed in a crowded marketplace. But here’s the good news: you don’t have to reinvent the wheel. At our Shopify agency, we've worked with startups across industries to implement mar...
In today’s competitive digital marketplace, e-commerce brands face unique challenges in capturing attention and fostering trust. Public Relations (PR) can be a powerful tool to help elevate your e-commerce business, build a loyal customer base, and stand out from the crowd. According to Reputation X...
Let’s face it, getting traffic to a new Shopify store can feel like shouting into the void. You’ve put in the work, the products are amazing (and sustainable!), but where are the customers? The good news is that conscious consumers are actively looking for brands like yours. But to reach them, you...
Consumer behaviour has shifted dramatically over the past few years, and the message is clear: people are making more conscious, environmentally driven choices in how, and where, they shop. As an e-commerce agency, we’ve seen firsthand how brands that embrace sustainability aren’t just meeting c...
At the recent Leaders’ Summit on Climate, held virtually and hosted by President Joe Biden, 40 world leaders came together to address the urgent global climate crisis. President Biden announced a bold U.S. commitment to cut carbon emissions by up to 52% by 2030, declaring: “The US isn't waiting, w...
Climate change is no longer a distant threat, it’s a pressing reality. From rising temperatures to extreme weather events, the consequences of global warming are all around us. For businesses, especially in e-commerce, this means stepping up to address sustainability, not just because it’s the right...
Back in 2019, global e-commerce sales hit a staggering $3.5 trillion. Fast forward to 2024, and over 21.8% of all retail sales are expected to happen online. So what does that mean for you, the Shopify store owner? Simple: if you're not showing up online, and showing up well, you're leaving seri...
Lots of people are skilled at making crafts, most of whom make handmade items purely as a hobby, but what if you could make money selling the crafts you produce? Thanks to the massive growth in e-commerce, there are many ways available to sell those crafts online, but a platform like Shopify enables...
It was previously expected that by 2024, e-commerce would account for over 21% of retail sales worldwide, but in view of how the shutdowns caused by the pandemic forced us to change the way we shop in 2020, this percentage is likely to be much higher now. There is no doubt that 2020 and 2021 have...