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Blog

Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.

Key Takeaways The European Accessibility Act, Directive (EU) 2019/882, has applied through national laws since 28 June 2025 and covers ecommerce services sold to consumers. UK Shopify stores selling to EU consumers can be in scope; microenterprises providing services, with fewer than 10 employ...
Checked 19 September 2026. Every figure carries its source and date, and two widely quoted mobile statistics turn out to be several years old. Key Takeaways Mobile carried 61.5% of UK online holiday revenue in November and December 2025, worth £16.5 billion and up 14.1% on the previous year...
Key Takeaways Coffee and tea are habit categories: the British Coffee Association puts UK coffee drinking at around 98 million cups a day, and the UK Tea and Infusions Association puts tea at more than 100 million. In the US, the National Coffee Association's September 2026 research...
Key Takeaways Snacks and soft drinks are huge categories, but ecommerce economics differ from supermarket economics because individual products are cheap and parcels are not. The relationship that decides the business is average order value against fulfilment and carriage, so cases, multipacks...
Checked 19 September 2026. Every figure is dated individually, because App Store counts and app pricing change constantly. Key Takeaways Shopify’s own numbers disagree with each other. Its 2025 annual filing said more than 21,000 apps were available as of 31 December 2025 (SEC filing), whi...
Checked 19 September 2026. Every figure carries its geography, year and source, because beauty data mixes UK, Great Britain, European and US numbers more freely than any other sector. Key Takeaways Two credible UK market figures exist and they are not interchangeable: €14.7 billion for the U...
Key Takeaways Health and fitness products run out on a schedule, which makes the category unusually strong for subscriptions, replenishment email and lifetime value. The FDA describes the US dietary supplement market as worth more than $60 billion, with as many as 100,000 products and around 7...
Checked 19 September 2026. Sustainability has the weakest sourcing of any topic we cover, so every figure here carries its source, sample and date, and we have excluded more than we included. Key Takeaways Only 36% of UK consumers said they were willing to pay more for sustainable products a...
Key Takeaways Agentic commerce is shopping in which an AI agent finds, compares and sometimes buys products for a customer inside a conversation, using structured product data. Shopify shares eligible products with ChatGPT, Microsoft Copilot, Google AI Mode and Gemini, and Meta through Shopify...
Key Takeaways eBay is a marketplace where you rent space beside other sellers; Shopify is your own store, where you control the brand, the customer relationship and the data. UK business sellers pay eBay a final value fee by category, such as 11.9% for most clothing, plus a per order fee of 30...