BUILD AND MARKET YOUR SHOPIFY STORE
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Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
Checked 19 September 2026. Sustainability has the weakest sourcing of any topic we cover, so every figure here carries its source, sample and date, and we have excluded more than we included.
Key Takeaways
Only 36% of UK consumers said they were willing to pay more for sustainable products a...
Key Takeaways
Brief the problem, not the appearance. A site can look dramatically better and perform worse.
Bring numbers. Conversion by device, average order value, add to basket rate and checkout completion tell a designer more than any mood board.
Record a baseline before anything chang...
Key Takeaways
Coffee and tea are habit categories: the British Coffee Association puts UK coffee drinking at around 98 million cups a day, and the UK Tea and Infusions Association puts tea at more than 100 million.
In the US, the National Coffee Association's September 2026 research...
Key Takeaways
eBay is a marketplace where you rent space beside other sellers; Shopify is your own store, where you control the brand, the customer relationship and the data.
UK business sellers pay eBay a final value fee by category, such as 11.9% for most clothing, plus a per order fee of 30...
Key Takeaways
Etsy is a creative marketplace that only allows items made, designed, handpicked or sourced by the seller; Shopify is your own store, where you can sell far more widely within the law and Shopify's policies.
UK Etsy sellers pay $0.20 per listing, a 6.5% transaction fee, 4% plus 2...
Key Takeaways
The backdrop is fewer births. England and Wales recorded 585,396 live births in 2025, down 1.6% on 2024, with the fertility rate falling to 1.39.
Fewer babies does not mean proportionately less spending, because premiumisation continues, particularly in travel products.
Secondh...
Key Takeaways
An audit finds problems. It does not fix them. Keep the two jobs separate, or the audit becomes a to do list nobody prioritised.
The Shopify specific check is canonicals, because a product can be served at both the plain URL and a collection context version.
Do not assume Sho...
Checked 19 September 2026. Every figure below carries its source, and the Baymard meta analysis updates as new studies are added.
Key Takeaways
The famous 70.22% is a meta analysis of 50 separate studies, not one measured rate, so it proves abandonment is widespread rather than setting your...
Key Takeaways
Snacks and soft drinks are huge categories, but ecommerce economics differ from supermarket economics because individual products are cheap and parcels are not.
The relationship that decides the business is average order value against fulfilment and carriage, so cases, multipacks...
Checked 19 September 2026. Every figure is dated individually, because App Store counts and app pricing change constantly.
Key Takeaways
Shopify’s own numbers disagree with each other. Its 2025 annual filing said more than 21,000 apps were available as of 31 December 2025 (SEC filing), whi...