BUILD AND MARKET YOUR SHOPIFY STORE
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Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
Key Takeaways
Traffic strategy is a prioritisation problem, not a knowledge problem. The tactics are all published; choosing two or three to run properly is the hard part.
Every channel is paid, earned or owned, and each category fails differently, so a store relying on one is fragile.
SEO a...
Key Takeaways
A specialist Shopify agency consistently outperforms a generalist working across five platforms, because the expertise is deeper rather than wider, and it usually costs the same.
Ignore anyone still advertising "Shopify Expert" status. Shopify retired that brand in December 2023,...
Key Takeaways
The Shopify Partner Program has five service tiers: Registered, Select, Plus, Premier and Platinum. Registered is free to join, and the other four are earned.
Tiers are earned on commercial impact: the revenue a partner brings to Shopify plus a minimum number of new merchants. No...
Key Takeaways
Shopify retired its 0 to 100 speed score in January 2024 and replaced it with a web performance dashboard built on real visitor data.
The old score came from Google Lighthouse, a lab simulation. Shopify itself said Lighthouse scoring failed to represent real world experience.
W...
Choosing a digital marketing agency? Ten UK agencies compared by specialism, from SEO and PPC to social, email and ecommerce, and how to check one before you hire.
Finding the right ecommerce agency is one of the most important decisions an online business makes. The right partner builds systems that compound revenue; the wrong one leaves technical debt that costs more to fix than the original project.
This guide profiles ten UK ecommerce agencies with clear...
Social media now spans very different platforms, each with its own creative style, community habits and ways of measuring performance. A strategy that works on TikTok rarely transfers to LinkedIn, and a luxury brand's social has little in common with a challenger brand's.
This guide profiles ten U...
Pay per click advertising reaches people who are already searching for what you sell, and it produces measurable results from the first week. The question is not whether PPC works. It is whether an agency will manage your budget as carefully as you would, to profit rather than to clicks.
This guid...
Magento, now Adobe Commerce, remains a common platform for mid market and enterprise ecommerce because of its flexibility and depth of customisation. That power comes with complexity: a poorly built Magento store is slow and expensive to maintain, while a well built one can support a large, complica...
Choosing a WordPress agency? Ten UK agencies compared, from enterprise and publishing to SMEs and sustainable design, and what to ask before you hire one.