BUILD AND MARKET YOUR SHOPIFY STORE
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Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
Key Takeaways
A good ROAS is whatever sits above your break even, and break even is 1 divided by your contribution margin, so the answer is different for every store.
In our worked UK example, a £120 order leaves £45.35 of contribution after VAT, product cost, delivery, packaging, payment fees...
Key Takeaways
Black Friday 2027 is Friday 26 November and Cyber Monday is Monday 29 November, but most of the big moments need planning months earlier.
UK and US dates differ: Mother's Day falls on 7 March in the UK and 9 May in the US, and Small Business Saturday is 4 December in the UK and 2...
Checked 19 September 2026. Sustainability has the weakest sourcing of any topic we cover, so every figure here carries its source, sample and date, and we have excluded more than we included.
Key Takeaways
Only 36% of UK consumers said they were willing to pay more for sustainable products a...
Key Takeaways
eBay is a marketplace where you rent space beside other sellers; Shopify is your own store, where you control the brand, the customer relationship and the data.
UK business sellers pay eBay a final value fee by category, such as 11.9% for most clothing, plus a per order fee of 30...
Checked 19 September 2026, using 2025 season data, the most recent complete figures available. Sources and dates are given throughout.
Key Takeaways
UK shoppers spent £1.1607 billion online on Black Friday 2025, which Adobe called the biggest UK online shopping day of the year (Adobe).
T...
Key Takeaways
No single email revenue percentage applies to every Shopify store, and any figure quoted without its attribution settings and sample is decoration rather than a benchmark.
Klaviyo uses last touch attribution by default, with a five day window for email clicks and opens on new a...
Key Takeaways
The strongest Shopify stores make choosing easier before they try to make the product look exciting.
Subscription businesses connect delivery frequency to actual consumption rather than defaulting everyone to one month.
Product pages work better when technical information is av...
Checked 19 September 2026. Every figure carries its source and date, and where two credible sources disagree, both are shown rather than averaged.
Key Takeaways
The UK pet food market is roughly £4.3 billion including wild bird and pigeon food, or £3.9 billion excluding them, a difference of...
Checked 19 September 2026. Returns data is unusually patchy, so this article states what can be sourced openly and leaves the gaps visible rather than filling them.
Key Takeaways
UK online non food returns were forecast at 19.5% in 2025, worth £25.1 billion, down from around 21% and £26.7 bi...
Checked 19 September 2026. This article is reviewed quarterly, because AI referral, conversion and visibility data is changing faster than anything else we publish.
Key Takeaways
Adobe Digital Insights analyses more than a trillion visits to US retail sites and over 100 million SKUs, which...