BUILD AND MARKET YOUR SHOPIFY STORE
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Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
Checked 19 September 2026. Pricing and Shopify’s native inventory features both change, so this article is reviewed every six months and every price carries its checked date.
Key Takeaways
Stocky was removed from the App Store on 2 February 2026 and stopped working on 31 August 2026, with re...
Checked 19 September 2026. Sustainability has the weakest sourcing of any topic we cover, so every figure here carries its source, sample and date, and we have excluded more than we included.
Key Takeaways
Only 36% of UK consumers said they were willing to pay more for sustainable products a...
Key Takeaways
Health and fitness products run out on a schedule, which makes the category unusually strong for subscriptions, replenishment email and lifetime value.
The FDA describes the US dietary supplement market as worth more than $60 billion, with as many as 100,000 products and around 7...
Key Takeaways
eBay is a marketplace where you rent space beside other sellers; Shopify is your own store, where you control the brand, the customer relationship and the data.
UK business sellers pay eBay a final value fee by category, such as 11.9% for most clothing, plus a per order fee of 30...
Key Takeaways
The strongest Shopify stores make choosing easier before they try to make the product look exciting.
Subscription businesses connect delivery frequency to actual consumption rather than defaulting everyone to one month.
Product pages work better when technical information is av...
Checked 19 September 2026, using 2025 season data, the most recent complete figures available. Sources and dates are given throughout.
Key Takeaways
UK shoppers spent £1.1607 billion online on Black Friday 2025, which Adobe called the biggest UK online shopping day of the year (Adobe).
T...
Key Takeaways
No single email revenue percentage applies to every Shopify store, and any figure quoted without its attribution settings and sample is decoration rather than a benchmark.
Klaviyo uses last touch attribution by default, with a five day window for email clicks and opens on new a...
Checked 19 September 2026. Every statistic below carries a source and a date, so you can see exactly when it was current.
Key Takeaways
229,598 live Shopify stores were detected in the UK by Store Leads on 11 September 2026, which is a count of stores rather than separate companies (Store L...
Key Takeaways
Snacks and soft drinks are huge categories, but ecommerce economics differ from supermarket economics because individual products are cheap and parcels are not.
The relationship that decides the business is average order value against fulfilment and carriage, so cases, multipacks...
Key Takeaways
The backdrop is fewer births. England and Wales recorded 585,396 live births in 2025, down 1.6% on 2024, with the fertility rate falling to 1.39.
Fewer babies does not mean proportionately less spending, because premiumisation continues, particularly in travel products.
Secondh...