BUILD AND MARKET YOUR SHOPIFY STORE
We help e-commerce brands maximise growth opportunities
Blog
Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
Key Takeaways
A customer journey map records each stage a customer goes through with your store, what they need at each one, and what you do about it.
For an online store we use six stages: discover, consider, buy, receive, use and come back.
The stages after the order, receive, use and come...
Enter what a typical customer spends per order, how often they buy, how long they stay and what it costs to win them. The calculator returns lifetime value on revenue and on margin, the LTV to CAC ratio, how many months the acquisition cost takes to pay back and the most you can afford to pay for a...
Enter your ad spend, the revenue it produced and what a typical order costs you to fulfil. The calculator shows your ROAS, the break even ROAS your store needs just to cover its costs, and the target ROAS that keeps the margin you want after advertising. Everything is worked out in your browser and...
Shopify is software for building and running a shop. You use it to create an ecommerce website, add products, take payments, manage orders, track stock, sell in person and connect your products to other sales channels, and you do not install it on your own server, because Shopify hosts the platform...
Shopify is one of the obvious platforms for selling online in the UK, but it is not the only sensible choice. WooCommerce gives you far more control over the website, BigCommerce builds more ecommerce into the core platform, Wix and Squarespace suit sites where the shop is one part of a wider websit...
Key Takeaways
Shopify Basic costs £25 a month in the UK, or £19 a month billed yearly; Grow costs £65 or £49, Advanced £344 or £259, and Shopify Plus starts at £1,950 a month on a one year term or £1,800 on a three year term.
Shopify Payments charges 2% + 25p per standard online card payment o...
Choosing a web development agency is not just a matter of finding the portfolio you like most. For an ecommerce business, the agency affects which platform you use, how well the site connects to your other systems, what it costs to run, how fast your team can make changes and who is responsible when...
Key Takeaways
Google Merchant Centre, officially Google Merchant Center, is free, and Shopify connects to it through the Google & YouTube sales channel, which Google manages; the first product sync can take up to 24 hours.
Of the disapprovals Why Matters fixed across client stores this year, 4...
Ecommerce SEO is no longer just about ranking a category page in ten blue links. Shoppers now find products through Google Shopping, AI Overviews and AI Mode, ChatGPT, Gemini, Perplexity, social platforms and marketplace search, yet traditional SEO has not gone away: Google says its generative featu...
Shopify POS lets a retailer sell online and face to face from the same Shopify system. A product sold in your shop reduces the same stock record your website uses, a customer who buys online is the same customer at the till, and orders, payments, returns and inventory all land in one Shopify admin i...