BUILD AND MARKET YOUR SHOPIFY STORE
We help e-commerce brands maximise growth opportunities
Blog
Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
Checked 19 September 2026. Pricing and Shopify’s native inventory features both change, so this article is reviewed every six months and every price carries its checked date.
Key Takeaways
Stocky was removed from the App Store on 2 February 2026 and stopped working on 31 August 2026, with re...
Checked 19 September 2026. Every figure carries its source and what it measures, because coffee mixes consumption, retail, hospitality and commodity data more freely than most sectors.
Key Takeaways
The UK drinks approximately 98 million cups of coffee a day, roughly 35.8 billion a year at t...
Key Takeaways
Black Friday 2026 is Friday 27 November and Cyber Monday is Monday 30 November, so serious planning should start in September and October.
Work out your margin before your discount: a £50 product costing £20 needs 50% more orders at 20% off just to earn the same profit.
Bundles...
Key Takeaways
Headless Shopify replaces the theme with your own storefront, while Shopify still runs products, carts, customers, checkout and orders through the Storefront API.
Hydrogen is Shopify's free, open source toolkit built on React Router, and Oxygen hosting is included at no extra cha...
Key Takeaways
Beauty is large and resilient, with current momentum in skincare, fragrance, hair treatments and body care, though UK and US figures use different definitions and cannot be compared directly.
Product pages have to answer what a shopper would otherwise ask at a counter: suitabilit...
Key Takeaways
Agentic commerce is shopping in which an AI agent finds, compares and sometimes buys products for a customer inside a conversation, using structured product data.
Shopify shares eligible products with ChatGPT, Microsoft Copilot, Google AI Mode and Gemini, and Meta through Shopify...
Key Takeaways
Health and fitness products run out on a schedule, which makes the category unusually strong for subscriptions, replenishment email and lifetime value.
The FDA describes the US dietary supplement market as worth more than $60 billion, with as many as 100,000 products and around 7...
Checked 19 September 2026. Every figure is dated individually, because App Store counts and app pricing change constantly.
Key Takeaways
Shopify’s own numbers disagree with each other. Its 2025 annual filing said more than 21,000 apps were available as of 31 December 2025 (SEC filing), whi...
Checked 19 September 2026. Every figure below carries its source, and the Baymard meta analysis updates as new studies are added.
Key Takeaways
The famous 70.22% is a meta analysis of 50 separate studies, not one measured rate, so it proves abandonment is widespread rather than setting your...
Key Takeaways
Snacks and soft drinks are huge categories, but ecommerce economics differ from supermarket economics because individual products are cheap and parcels are not.
The relationship that decides the business is average order value against fulfilment and carriage, so cases, multipacks...