BUILD AND MARKET YOUR SHOPIFY STORE
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Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
Key Takeaways
Agentic commerce is shopping in which an AI agent finds, compares and sometimes buys products for a customer inside a conversation, using structured product data.
Shopify shares eligible products with ChatGPT, Microsoft Copilot, Google AI Mode and Gemini, and Meta through Shopify...
Key Takeaways
Beauty is large and resilient, with current momentum in skincare, fragrance, hair treatments and body care, though UK and US figures use different definitions and cannot be compared directly.
Product pages have to answer what a shopper would otherwise ask at a counter: suitabilit...
Key Takeaways
Headless Shopify replaces the theme with your own storefront, while Shopify still runs products, carts, customers, checkout and orders through the Storefront API.
Hydrogen is Shopify's free, open source toolkit built on React Router, and Oxygen hosting is included at no extra cha...
Key Takeaways
Black Friday 2026 is Friday 27 November and Cyber Monday is Monday 30 November, so serious planning should start in September and October.
Work out your margin before your discount: a £50 product costing £20 needs 50% more orders at 20% off just to earn the same profit.
Bundles...
Checked 19 September 2026. Every figure is dated individually, because App Store counts and app pricing change constantly.
Key Takeaways
Shopify’s own numbers disagree with each other. Its 2025 annual filing said more than 21,000 apps were available as of 31 December 2025 (SEC filing), whi...
A Shopify product page has one job above everything else: help the customer decide whether to buy. Merchants often spend heavily on ads, email and social content, then send that traffic to a product page that does little to convert it. The visitor has already clicked and is interested. The page now...
Choosing a Shopify theme looks like one of the simpler decisions in building a store. Open the Theme Store, browse demos, find one close to your brand, install it, start adding products.
In practice your theme decides page speed, mobile usability, product discovery, conversion, SEO foundations, co...
Choosing a Shopify agency is one of the more consequential decisions an ecommerce business makes, and the UK market gives you no shortage of options. The difficulty is not finding an agency. It is working out which one is built for the problem you actually have.
A design led studio producing beaut...
Your customers are probably shopping on their phones far more than your Shopify store's design process reflects.
Most stores are still built in the opposite order. The homepage is designed at 1440 pixels wide. Product pages are reviewed on a laptop. Navigation looks impressive with room for a full...
Moving from WooCommerce to Shopify is not simply a case of exporting products and importing them into a new platform. You are also moving WordPress content, a URL structure, customer and order records, plugins, integrations, SEO settings, redirects and analytics. This guide explains each step, from...