BUILD AND MARKET YOUR SHOPIFY STORE
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Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
Key Takeaways
Customer lifetime value (CLV) is the value a customer generates across their whole relationship with your store, and the simple formula is average order value × purchase frequency × customer lifespan.
A customer spending £48 four times a year for 2.5 years has a revenue CLV of £4...
Email campaigns are the part of your Shopify email programme you actively choose to send. A new product launches on Thursday, Mother's Day is coming, your bestselling coffee is back in stock, Black Friday starts tomorrow: unlike an automated welcome series or abandoned cart flow, a campaign is a one...
This guide is for UK brands looking for an agency to run TikTok ads, TikTok Shop, creator and influencer campaigns, TikTok native content, organic accounts, UGC, live shopping or performance measurement. It is not about TikTok LIVE Creator Networks, which help individual creators grow their LIVE act...
SMS can be the fastest way for a Shopify store to reach a customer, but it should not become a shorter copy of your email programme. Texts interrupt people more directly, cost far more to send than emails and sit under the UK's Privacy and Electronic Communications Regulations (PECR), so SMS is most...
Klaviyo starts cheaply. The harder question is what happens when your Shopify email list grows from 1,000 active profiles to 5,000, 10,000 or 25,000, because the core email bill is based on how many active profiles are in your account rather than how many emails you actually send.
Klaviyo's UK pr...
Mailchimp is no longer a poor fit for Shopify by default. Its current integration syncs customers, orders, subscription status and events such as product views, cart activity and completed checkouts, and it offers ecommerce automation, segmentation, product recommendations and revenue tracking. So t...
Choosing a product review app for Shopify is no longer just about putting stars under a product title. The stronger platforms collect verified reviews automatically, ask for photos and videos, feed ratings to Google, sync with Klaviyo and let shoppers filter reviews by size, fit or use. The most exp...
Shopify Payments is Shopify's own payment processor. For most UK stores it is the simplest way to take cards, Apple Pay, Google Pay, Shop Pay and Klarna without opening a separate merchant account, and it keeps payments, refunds, payouts, disputes and fraud checks inside your Shopify admin.
Built...
Shopify B2B changed in 2026. For years, the honest answer to whether Shopify could handle wholesale natively was that you needed Shopify Plus. On 2 April 2026, Shopify began rolling out its foundational B2B features to the Basic, Grow and Advanced plans at no extra cost, so company accounts, wholesa...
Vibe coding sounds more complicated than it is. You describe the software you want to an AI tool, let it write the code, try the result and keep asking for changes until it works: add a delivery countdown under the Add to Cart button, make it smaller on mobile, fix it on products with variants. You...