BUILD AND MARKET YOUR SHOPIFY STORE
We help e-commerce brands maximise growth opportunities
Blog
Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
Key Takeaways
An Instagram Shop is a storefront on your business profile, built from the same catalogue as your Facebook Shop and Meta ads.
Checkout no longer happens in Instagram: Shopify says customers are redirected to your online store to complete their purchase.
You need an Instagram pr...
Key Takeaways
Microsoft Advertising, once Bing Ads, shows search and shopping ads on Bing and across Microsoft's network, and works much like Google Ads.
Statcounter puts Bing at 6.08% of UK search across all devices in September 2026, but 18.33% on desktop computers, three times higher.
The...
Key Takeaways
Klaviyo is a marketing platform for online brands that combines customer data with email, SMS and other messaging.
It describes itself as a B2C CRM and reported more than 205,000 customers and revenue up 26% year on year in its second quarter of 2026.
Its Shopify integration sy...
Key Takeaways
The Google Ads Transparency Center shows the ads advertisers have served on Search, Display, Gmail and YouTube, searchable by advertiser or website and filterable by date and location.
The Meta Ad Library shows all active ads running across Facebook, Instagram and Meta's other pr...
Key Takeaways
Generative engine optimisation (GEO) is the work of getting your content used and cited in AI answers from Google, ChatGPT, Copilot and Perplexity.
The term comes from a 2023 research paper that found content changes could raise visibility in AI answers by up to 40%, with results...
Key Takeaways
In 2026 Boxing Day falls on Saturday 26 December, with the bank holiday on Monday 28 December, giving a three day opening weekend for the sale.
The online share of UK retail stays high after Christmas: the ONS put it at 28.7% in January 2026, above October's 28.0%.
Set the sale...
Key Takeaways
Pinterest is a visual planning platform, which makes its ads a natural fit for home, fashion, beauty, food and gift brands.
Pinterest says it has 640 million monthly active users worldwide and reaches 39% of 18 to 24 year olds in the UK.
The Pinterest app for Shopify syncs your...
Key Takeaways
The Meta Pixel records shopper actions in the browser; the Conversions API sends events from server to server, which browser ad blockers cannot stop.
On Shopify, both are set up through Meta's Facebook and Instagram sales channel, with no theme code needed.
Shopify offers three...
Key Takeaways
Facebook ads have no fixed price; Meta sells them by auction, so you set a budget and the cost depends on competition, audience and creative.
Superads' UK data puts the median cost per click at about £1.18 between July 2025 and July 2026.
Costs peak before Christmas: the median...
Key Takeaways
Ecommerce marketing has three jobs: acquire new visitors, convert them into customers and retain them so they buy again.
A strategy starts with numbers: margin, average order value, lifetime value and what you can afford to pay for a customer.
Paid channels buy speed; search, c...