BUILD AND MARKET YOUR SHOPIFY STORE
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Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
When something stops working on your Shopify store, finding the right person to ask matters more than finding someone to ask. Shopify offers 24/7 chat on every plan, with phone and email on some, but Shopify Support is not responsible for everything that can go wrong: a billing error, broken custom...
Shopify Collabs gives Shopify merchants a simple way to turn creators, customers and brand advocates into affiliates: you recruit creators, send them products, give each one a tracked link and discount code, set commission, track referred sales and pay commission without building an affiliate system...
Product photography has a hard job in ecommerce. A customer cannot pick the product up, turn it over, feel the material, judge its size or compare the finish, so your photos have to do that work instead. That is why a good Shopify product page needs more than one polished packshot: a clear main imag...
TikTok Shop lets people buy a product without leaving TikTok, so the video, the creator and the checkout all sit in one place. For a Shopify brand it works as another sales channel: Shopify stays the home of your products, stock and fulfilment, while TikTok Shop adds discovery through shoppable vide...
Finding a Facebook ads agency is easy. Finding one that understands ecommerce economics, produces enough creative to keep testing and leaves you in control of your advertising assets is harder, because Meta advertising now depends on creative production, Instagram and Reels, product catalogues, the...
Choosing a Google Ads agency should be simple, but the UK market runs from one person consultancies to Premier Partners managing tens of millions of pounds of ad spend, and most of them do not publish what they charge. A good agency manages your budget as carefully as you would, to profit rather tha...
Buy now pay later has become part of the checkout for many UK ecommerce stores. A customer chooses a product, splits the cost across several payments and usually gets it straight away, while you are paid by the BNPL provider, less its fee, and the provider manages the repayments. For a Shopify merch...
Key Takeaways
IT Jobs Watch reported a £45,000 median UK PPC Manager salary from 20 quoted vacancies in the six months to 21 September 2026, with the London median at £60,000.
Employer National Insurance and the minimum pension take that salary to about £52,162.80 a year before recruitment, to...
Key Takeaways
One Merchant Center feed powers three things: free listings at no media cost, paid Standard Shopping and retail Performance Max, so feed quality decides how all three perform.
Shopify's Google and YouTube channel syncs products, delivery and store details automatically, but the s...
Key Takeaways
A good ROAS is whatever sits above your break even, and break even is 1 divided by your contribution margin, so the answer is different for every store.
In our worked UK example, a £120 order leaves £45.35 of contribution after VAT, product cost, delivery, packaging, payment fees...