BUILD AND MARKET YOUR SHOPIFY STORE
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Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
Klaviyo starts cheaply. The harder question is what happens when your Shopify email list grows from 1,000 active profiles to 5,000, 10,000 or 25,000, because the core email bill is based on how many active profiles are in your account rather than how many emails you actually send.
Klaviyo's UK pr...
Key Takeaways
Google Merchant Centre, officially Google Merchant Center, is free, and Shopify connects to it through the Google & YouTube sales channel, which Google manages; the first product sync can take up to 24 hours.
Of the disapprovals Why Matters fixed across client stores this year, 4...
Shopify is one of the obvious platforms for selling online in the UK, but it is not the only sensible choice. WooCommerce gives you far more control over the website, BigCommerce builds more ecommerce into the core platform, Wix and Squarespace suit sites where the shop is one part of a wider websit...
Key Takeaways
Not On The High Street is a curated UK marketplace for small brands: you apply to join, NOTHS acts as your commercial agent, and the contract of sale is between you and the customer.
Sellers must be registered and trading in the UK, pass identity and bank checks, hold at least £1...
Key Takeaways
There is no single eco ecommerce market, because sustainable products cross beauty, fashion, food, household and electronics, so consumer behaviour is more useful than a headline market size.
Interest is real but conditional: cost was a barrier for 61% of UK consumers who had not...
Key Takeaways
Black Friday 2026 is Friday 27 November and Cyber Monday is Monday 30 November, so serious planning should start in September and October.
Work out your margin before your discount: a £50 product costing £20 needs 50% more orders at 20% off just to earn the same profit.
Bundles...
Key Takeaways
Headless Shopify replaces the theme with your own storefront, while Shopify still runs products, carts, customers, checkout and orders through the Storefront API.
Hydrogen is Shopify's free, open source toolkit built on React Router, and Oxygen hosting is included at no extra cha...
Key Takeaways
Agentic commerce is shopping in which an AI agent finds, compares and sometimes buys products for a customer inside a conversation, using structured product data.
Shopify shares eligible products with ChatGPT, Microsoft Copilot, Google AI Mode and Gemini, and Meta through Shopify...
Key Takeaways
Beauty is large and resilient, with current momentum in skincare, fragrance, hair treatments and body care, though UK and US figures use different definitions and cannot be compared directly.
Product pages have to answer what a shopper would otherwise ask at a counter: suitabilit...
Checked 19 September 2026. Returns data is unusually patchy, so this article states what can be sourced openly and leaves the gaps visible rather than filling them.
Key Takeaways
UK online non food returns were forecast at 19.5% in 2025, worth £25.1 billion, down from around 21% and £26.7 bi...