BUILD AND MARKET YOUR SHOPIFY STORE
We help e-commerce brands maximise growth opportunities
Blog
Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
Email campaigns are the part of your Shopify email programme you actively choose to send. A new product launches on Thursday, Mother's Day is coming, your bestselling coffee is back in stock, Black Friday starts tomorrow: unlike an automated welcome series or abandoned cart flow, a campaign is a one...
Shopify B2B changed in 2026. For years, the honest answer to whether Shopify could handle wholesale natively was that you needed Shopify Plus. On 2 April 2026, Shopify began rolling out its foundational B2B features to the Basic, Grow and Advanced plans at no extra cost, so company accounts, wholesa...
Product photography has a hard job in ecommerce. A customer cannot pick the product up, turn it over, feel the material, judge its size or compare the finish, so your photos have to do that work instead. That is why a good Shopify product page needs more than one polished packshot: a clear main imag...
Key Takeaways
Pet food is one of the strongest natural repeat purchase categories in ecommerce, because the customer cannot simply stop buying when the bag runs out.
UK Pet Food puts the UK market at around £4.3 billion including wild bird and pigeon food, or £3.9 billion without, which grew a...
Key Takeaways
Headless Shopify replaces the theme with your own storefront, while Shopify still runs products, carts, customers, checkout and orders through the Storefront API.
Hydrogen is Shopify's free, open source toolkit built on React Router, and Oxygen hosting is included at no extra cha...
Key Takeaways
The European Accessibility Act, Directive (EU) 2019/882, has applied through national laws since 28 June 2025 and covers ecommerce services sold to consumers.
UK Shopify stores selling to EU consumers can be in scope; microenterprises providing services, with fewer than 10 employ...
Checked 19 September 2026. Every figure carries its source and date, and two widely quoted mobile statistics turn out to be several years old.
Key Takeaways
Mobile carried 61.5% of UK online holiday revenue in November and December 2025, worth £16.5 billion and up 14.1% on the previous year...
Key Takeaways
An audit finds problems. It does not fix them. Keep the two jobs separate, or the audit becomes a to do list nobody prioritised.
The Shopify specific check is canonicals, because a product can be served at both the plain URL and a collection context version.
Do not assume Sho...
Key Takeaways
Coffee and tea are habit categories: the British Coffee Association puts UK coffee drinking at around 98 million cups a day, and the UK Tea and Infusions Association puts tea at more than 100 million.
In the US, the National Coffee Association's September 2026 research...
Checked 19 September 2026. Every price below carries that checked date, and this article is reviewed every six months, because app pricing and features move quickly.
Key Takeaways
Do not install an app until you know Shopify cannot already do the job. Bundles, forms, chat, search and transla...