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Blog

Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.

Key Takeaways Cleaning is one of the most repeatable categories in ecommerce, which makes refills and subscriptions the natural commercial model. Shoppers remain price sensitive and own label is strong, so a premium cleaner has to explain what the extra money buys. Mintel reported 60% of UK...
Collected 19 September 2026. Every figure carries the date it was checked, and this article is reviewed every six months. If a price has changed since collection, tell us and we will correct it. Key Takeaways There is no single UK market price, and every published figure in this article is a...
Key Takeaways eBay is a marketplace where you rent space beside other sellers; Shopify is your own store, where you control the brand, the customer relationship and the data. UK business sellers pay eBay a final value fee by category, such as 11.9% for most clothing, plus a per order fee of 30...
Checked 19 September 2026, using 2025 season data, the most recent complete figures available. Sources and dates are given throughout. Key Takeaways UK shoppers spent £1.1607 billion online on Black Friday 2025, which Adobe called the biggest UK online shopping day of the year (Adobe). T...
Key Takeaways Black Friday 2026 is Friday 27 November and Cyber Monday is Monday 30 November, so serious planning should start in September and October. Work out your margin before your discount: a £50 product costing £20 needs 50% more orders at 20% off just to earn the same profit. Bundles...
Key Takeaways Headless Shopify replaces the theme with your own storefront, while Shopify still runs products, carts, customers, checkout and orders through the Storefront API. Hydrogen is Shopify's free, open source toolkit built on React Router, and Oxygen hosting is included at no extra cha...
Key Takeaways Beauty is large and resilient, with current momentum in skincare, fragrance, hair treatments and body care, though UK and US figures use different definitions and cannot be compared directly. Product pages have to answer what a shopper would otherwise ask at a counter: suitabilit...
Key Takeaways Agentic commerce is shopping in which an AI agent finds, compares and sometimes buys products for a customer inside a conversation, using structured product data. Shopify shares eligible products with ChatGPT, Microsoft Copilot, Google AI Mode and Gemini, and Meta through Shopify...
Key Takeaways The strongest Shopify stores make choosing easier before they try to make the product look exciting. Subscription businesses connect delivery frequency to actual consumption rather than defaulting everyone to one month. Product pages work better when technical information is av...
Key Takeaways Snacks and soft drinks are huge categories, but ecommerce economics differ from supermarket economics because individual products are cheap and parcels are not. The relationship that decides the business is average order value against fulfilment and carriage, so cases, multipacks...