BUILD AND MARKET YOUR SHOPIFY STORE
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Blog
Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
Choosing a web development agency is not just a matter of finding the portfolio you like most. For an ecommerce business, the agency affects which platform you use, how well the site connects to your other systems, what it costs to run, how fast your team can make changes and who is responsible when...
Shopify POS lets a retailer sell online and face to face from the same Shopify system. A product sold in your shop reduces the same stock record your website uses, a customer who buys online is the same customer at the till, and orders, payments, returns and inventory all land in one Shopify admin i...
Shopify is software for building and running a shop. You use it to create an ecommerce website, add products, take payments, manage orders, track stock, sell in person and connect your products to other sales channels, and you do not install it on your own server, because Shopify hosts the platform...
Email campaigns are the part of your Shopify email programme you actively choose to send. A new product launches on Thursday, Mother's Day is coming, your bestselling coffee is back in stock, Black Friday starts tomorrow: unlike an automated welcome series or abandoned cart flow, a campaign is a one...
SMS can be the fastest way for a Shopify store to reach a customer, but it should not become a shorter copy of your email programme. Texts interrupt people more directly, cost far more to send than emails and sit under the UK's Privacy and Electronic Communications Regulations (PECR), so SMS is most...
Key Takeaways
Google Merchant Centre, officially Google Merchant Center, is free, and Shopify connects to it through the Google & YouTube sales channel, which Google manages; the first product sync can take up to 24 hours.
Of the disapprovals Why Matters fixed across client stores this year, 4...
Product photography has a hard job in ecommerce. A customer cannot pick the product up, turn it over, feel the material, judge its size or compare the finish, so your photos have to do that work instead. That is why a good Shopify product page needs more than one polished packshot: a clear main imag...
Klaviyo starts cheaply. The harder question is what happens when your Shopify email list grows from 1,000 active profiles to 5,000, 10,000 or 25,000, because the core email bill is based on how many active profiles are in your account rather than how many emails you actually send.
Klaviyo's UK pr...
When something stops working on your Shopify store, finding the right person to ask matters more than finding someone to ask. Shopify offers 24/7 chat on every plan, with phone and email on some, but Shopify Support is not responsible for everything that can go wrong: a billing error, broken custom...
Key Takeaways
Customer lifetime value (CLV) is the value a customer generates across their whole relationship with your store, and the simple formula is average order value × purchase frequency × customer lifespan.
A customer spending £48 four times a year for 2.5 years has a revenue CLV of £4...