BUILD AND MARKET YOUR SHOPIFY STORE
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Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
Key Takeaways
The best Christmas marketing for a Shopify store is a dated plan, not a list of ideas: gift guide in early November, Black Friday, then delivery deadlines.
Royal Mail's last recommended posting dates for Christmas 2026 run from Friday 18 December (Second Class) to Wednesday 23 De...
Key Takeaways
The Google Ads Transparency Center shows the ads advertisers have served on Search, Display, Gmail and YouTube, searchable by advertiser or website and filterable by date and location.
The Meta Ad Library shows all active ads running across Facebook, Instagram and Meta's other pr...
Key Takeaways
Two calculators, both free and both run in your browser: how much revenue email should bring in, and the sales level where Shopify Plus costs less than Advanced.
The email calculator uses a target of 30%, the median share of revenue from email across 198 of our client stores, and...
Key Takeaways
Omnisend is an email and SMS platform for online stores, with forms, campaigns, automated flows and web push notifications.
Omnisend prices in US dollars by contacts: free for 250 contacts, Standard from $16 a month for 500 contacts, and Pro from $59 a month for 2,500 contacts....
Key Takeaways
Singles Day is a shopping event on 11 November that began as a Chinese celebration of being single.
Alibaba's Tmall turned it into a 24 hour online sale in 2009, when just 27 merchants took part.
Singles Day 2026 falls on Wednesday 11 November, 16 days before Black Friday on Fr...
Key Takeaways
Generative engine optimisation (GEO) is the work of getting your content used and cited in AI answers from Google, ChatGPT, Copilot and Perplexity.
The term comes from a 2023 research paper that found content changes could raise visibility in AI answers by up to 40%, with results...
Key Takeaways
Film and export Reels at 9:16, 1080 by 1920 pixels; Instagram accepts ratios from 1.91:1 to 9:16, a minimum of 720 pixels and 30 frames per second.
Reels can run up to 20 minutes, but Instagram says reels over 3 minutes will not be recommended to new audiences, so keep product Re...
Key Takeaways
Facebook ads have no fixed price; Meta sells them by auction, so you set a budget and the cost depends on competition, audience and creative.
Superads' UK data puts the median cost per click at about £1.18 between July 2025 and July 2026.
Costs peak before Christmas: the median...
Key Takeaways
A Facebook Shop is a free storefront on your Facebook Page, built from the same product catalogue as Instagram Shopping and your Meta ads.
Customers can no longer check out inside Facebook: Shopify says they are redirected to your online store to complete the purchase.
Meta sto...
Key Takeaways
Brand storytelling explains who you are for, the problem you solve, why you exist and what makes you different, as one connected story.
For online stores, the story gives shoppers a reason to choose you when similar products are a click away.
Put the customer at the centre as t...