BUILD AND MARKET YOUR SHOPIFY STORE
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Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
SMS can be the fastest way for a Shopify store to reach a customer, but it should not become a shorter copy of your email programme. Texts interrupt people more directly, cost far more to send than emails and sit under the UK's Privacy and Electronic Communications Regulations (PECR), so SMS is most...
Key Takeaways
Google Merchant Centre, officially Google Merchant Center, is free, and Shopify connects to it through the Google & YouTube sales channel, which Google manages; the first product sync can take up to 24 hours.
Of the disapprovals Why Matters fixed across client stores this year, 4...
Key Takeaways
Performance Max scales whatever your conversion values reward, so two products with the same revenue and the same ROAS can leave ten times more contribution than each other.
In one account we took on, 65% of the Performance Max budget was going to searches for the client's own br...
Key Takeaways
Broken conversion tracking is the most common problem we find in the Google Ads accounts we have inherited this year, which is why this checklist starts there, not with ad copy.
In the worst case we have seen, a freelancer managed account counted every purchase twice, so the ROAS...
Key Takeaways
A good ROAS is whatever sits above your break even, and break even is 1 divided by your contribution margin, so the answer is different for every store.
In our worked UK example, a £120 order leaves £45.35 of contribution after VAT, product cost, delivery, packaging, payment fees...
Key Takeaways
One Merchant Center feed powers three things: free listings at no media cost, paid Standard Shopping and retail Performance Max, so feed quality decides how all three perform.
Shopify's Google and YouTube channel syncs products, delivery and store details automatically, but the s...
Key Takeaways
Of 30 UK PPC providers we checked on 22 September 2026, 25 published a monthly starting price for PPC management, from £145 to £1,500 a month.
The median published entry price was £650 a month, and the middle half sat between about £380 and £850. These are our calculations, not a...
Key Takeaways
IT Jobs Watch reported a £45,000 median UK PPC Manager salary from 20 quoted vacancies in the six months to 21 September 2026, with the London median at £60,000.
Employer National Insurance and the minimum pension take that salary to about £52,162.80 a year before recruitment, to...
Key Takeaways
A £40 first subscription order acquired for £60 is a 0.67x first order ROAS, which looks like failure and often is not, because the first order is a deposit rather than the whole transaction.
For one eco shampoo client, the average subscriber lifetime this year was 8 months, whic...
Checked 19 September 2026, using 2025 season data, the most recent complete figures available. Sources and dates are given throughout.
Key Takeaways
UK shoppers spent £1.1607 billion online on Black Friday 2025, which Adobe called the biggest UK online shopping day of the year (Adobe).
T...