BUILD AND MARKET YOUR SHOPIFY STORE
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Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
Key Takeaways
Film and export Reels at 9:16, 1080 by 1920 pixels; Instagram accepts ratios from 1.91:1 to 9:16, a minimum of 720 pixels and 30 frames per second.
Reels can run up to 20 minutes, but Instagram says reels over 3 minutes will not be recommended to new audiences, so keep product Re...
Key Takeaways
Facebook ads have no fixed price; Meta sells them by auction, so you set a budget and the cost depends on competition, audience and creative.
Superads' UK data puts the median cost per click at about £1.18 between July 2025 and July 2026.
Costs peak before Christmas: the median...
Key Takeaways
Social commerce means selling through social platforms, from in app checkout on TikTok Shop to product tags that send shoppers to your store.
Retail Economics estimates UK social commerce spend at £9.1 billion in 2025, rising to £20 billion by 2030; eMarketer forecasts £11.75 bil...
Key Takeaways
The Meta Pixel records shopper actions in the browser; the Conversions API sends events from server to server, which browser ad blockers cannot stop.
On Shopify, both are set up through Meta's Facebook and Instagram sales channel, with no theme code needed.
Shopify offers three...
Key Takeaways
Generative engine optimisation (GEO) is the work of getting your content used and cited in AI answers from Google, ChatGPT, Copilot and Perplexity.
The term comes from a 2023 research paper that found content changes could raise visibility in AI answers by up to 40%, with results...
Key Takeaways
Marketing attribution decides which touchpoints, such as ads, searches and emails, get credit for a sale.
Rule based models share credit by a fixed rule; data driven attribution uses an algorithm based on real paths.
Google removed first click, linear, time decay and position b...
Key Takeaways
Live shopping is a live video stream where a host presents products and viewers buy while they watch.
In the UK, TikTok LIVE is where most of it happens: TikTok says 6,000 LIVE shopping sessions run in the UK every day, up 72% in a year.
Instagram ended Live Shopping on 16 Marc...
Key Takeaways
Ecommerce marketing has three jobs: acquire new visitors, convert them into customers and retain them so they buy again.
A strategy starts with numbers: margin, average order value, lifetime value and what you can afford to pay for a customer.
Paid channels buy speed; search, c...
Key Takeaways
Black Friday is 27 November 2026 and 26 November 2027; Cyber Monday is 30 November 2026 and 29 November 2027. Singles Day is always 11 November.
Small Business Saturday UK is the first Saturday in December (5 December 2026), not the American date a week earlier.
Royal Mail's la...
Key Takeaways
Klaviyo is a marketing platform for online brands that combines customer data with email, SMS and other messaging.
It describes itself as a B2C CRM and reported more than 205,000 customers and revenue up 26% year on year in its second quarter of 2026.
Its Shopify integration sy...