BUILD AND MARKET YOUR SHOPIFY STORE
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Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.
Key Takeaways
Not On The High Street is a curated UK marketplace for small brands: you apply to join, NOTHS acts as your commercial agent, and the contract of sale is between you and the customer.
Sellers must be registered and trading in the UK, pass identity and bank checks, hold at least £1...
Checked 19 September 2026, using 2025 season data, the most recent complete figures available. Sources and dates are given throughout.
Key Takeaways
UK shoppers spent £1.1607 billion online on Black Friday 2025, which Adobe called the biggest UK online shopping day of the year (Adobe).
T...
Email is the one marketing channel a Shopify store fully owns. Across 198 client stores we work with, email accounts for a median of 30% of total revenue, yet many stores still send the same newsletter to everyone and wonder why the channel stays flat.
This guide explains how to optimise your Shop...
If your Shopify store's only email sign up is a footer form saying "get updates", you are leaving your most valuable marketing channel almost unused. Across the stores we have built and optimised, the difference between collecting 20 to 30 subscribers a month and collecting 300 to 400 comes down to...
Repeat customers are the cheapest growth available to most Shopify stores. You have already paid to acquire them, they already trust your checkout, and they already know whether your product works. Yet many stores we audit send a thank you email, perhaps a review request, and then nothing until the...
Key Takeaways
Traffic strategy is a prioritisation problem, not a knowledge problem. The tactics are all published; choosing two or three to run properly is the hard part.
Every channel is paid, earned or owned, and each category fails differently, so a store relying on one is fragile.
SEO a...