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Blog

Welcome to our blog — your go-to hub for expert insights, practical tips, and the latest trends in eCommerce, design, and digital strategy. Whether you're scaling your Shopify store or exploring fresh ideas, you'll find inspiration and guidance right here.

Email is the one marketing channel a Shopify store fully owns. Across 198 client stores we work with, email accounts for a median of 30% of total revenue, yet many stores still send the same newsletter to everyone and wonder why the channel stays flat. This guide explains how to optimise your Shop...
EMAIL
If your Shopify campaigns are reaching spam folders, you are not just losing the sales from that send. You are damaging the sender reputation that decides whether every future email reaches the inbox at all. Gmail, Outlook and Yahoo decide where your email lands from a stack of technical checks, rec...