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Case study: Awake Organics

Awake Organics cut subscription cancellations by 65% and lifted lifetime value by 72%.

Awake Organics makes natural haircare, skincare and deodorant by hand in England. We redesigned and rebuilt the store and now run its marketing, affiliate programme and SEO.

Book a 30 minute call →See our portfolio
  • Shopify Select partner
  • Results with figures
  • Replies within 24 hours
65%fewer subscription cancellations
+72%customer lifetime value
210active Awin publishers in three days
+23%add to cart rate after creator videos
Awake Organics Shopify store redesigned and rebuilt by Why Matters

The brand

Awake Organics makes natural haircare, skincare and deodorant by hand in England, and many of its customers buy again and again. That makes the subscription experience as important as the first sale.

What we did

  • Redesigned and rebuilt the Shopify store.
  • Reworked the subscription experience, which cut cancellations by 65% and lifted customer lifetime value by 72%.
  • Launched an Awin affiliate programme that grew to 210 active publishers within three days.
  • Added a series of creator videos to the product pages, with other social proof, which lifted add to cart rate by 23%.
  • Run the marketing and SEO month to month.

How Awake Organics found us

Awake Organics came to us on a recommendation from one of our retainer clients, through the Buy Women Built community.

What the client says

It was a pleasure working with Why Matters. They were recommended by one of their other happy retainer clients…
Awake Organics, our portfolio
Shopify subscriptions

Turn one off orders into subscribers.

We set up and grow Shopify subscriptions with Recharge or Shopify Subscriptions, plus the Klaviyo flows that keep subscribers paying month after month.

Get your free subscription review → Call 01273 569264

Or email info@whymatters.co.uk. We reply within 24 hours.

Book a 30 minute call

Pick a time that suits you and the call is booked. No forms to chase, no obligation.

  • 1Pick a time. Calls are 30 minutes, Monday to Friday, over video.
  • 2Tell us about your store. We ask for your name, email, phone number and what you would like to talk about.
  • 3Talk it through. You get our view and next steps, with no obligation and no sales pitch.
Trusted by HOLOS, Dotty Dungarees, Halo Coffee, Gunna, Mama Bamboo and Awake Organics
Shopify Select partnerKlaviyo partnerRecharge partnerMeta Business partnerGoogle partner

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